XN000022-1984-11-12 — Page 10

MONDAY, NOVEMBER 12, 1994

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NEW FILM TELLS ABOUT COUNTRY FIRE RISK

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GOVERNMENT WILL INTRODUCE A NEW PUBLICITY PACKAGE TO WARN THE PUBLIC OF THE HIGH RISK OF FIRE IN THE COUNTRYSIDE DURING THE DRY SEASON.

THE PACKAGE CONSISTS OF A 30-SECOND TV API (ANNOUNCEMENT OF PUBLIC INTEREST), A POSTER AND SUPPORTING RADIO ANNOUNCEMENTS.

THE FILM WILL START APPEARING ON TELEVISION TOMORROW (TUESDAY). IT WILL BE SUPPLEMENTED BY OTHER PUBLICITY COMPONENTS.

A SPOKESMAN FOR THE FIRE PREVENTION CAMPAIGN PUBLICITY WORKING GROUP SAID TODAY (MONDAY), +THIS NEW SET OF PUBLICITY MATERIALS IS INTRODUCED TO INJECT FRESH IMPETUS TO THE CAMPAIGN, AND TO REACTIVATE OUR APPEAL TO THE PUBLIC FOR EXTRA CARE IN PREVENTING THE OUTBREAK OF HILL FIRES.+

THE MESSAGE IN THE SHORT FILM, 'DON'T BURN YOUR COUNTRYSIDE', IS DRIVEN HOME BY A GIRL AND A BOY WHOSE HAPPY SONG ABOUT THE BEAUTY OF NATURE TURNS INTO TEARS AT THE SIGHT OF THE REMAINS OF A HILL FIRE.

THE SPOKESMAN SAID, BY DRAWING A SHARP CONTRAST BETWEEN THE LIVING AND THE DEAD, THE SINGING AND THE SOBBING, WE HOPE TO APPEAL TO THE VIEWERS' EMOTION AND IN TURN MAKE THEM A LITTLE MORE CAREFUL WHEN THEY VISIT THE COUNTRYSIDE.+

THE SAME APPROACH WILL BE ADOPTED IN THE RADIO API'S AND THE POSTER WHICH WILL BE DISPLAYED ON THE TRACK-SIDE OF MTR STATIONS.

ALMOST ALL HILL FIRES ARE CAUSED BY PEOPLE'S CARELESSNESS AND CAN BE AVOIDED IF THEY ARE A BIT MORE CAUTIOUS AND CO- OPERATIVE, THE SPOKESMAN SAID.

HE WARNED THAT ANYONE CAUSING A FIRE IN THE COUNTRYSIDE WAS LIABLE TO PROSECUTION, WHICH COULD LEAD TO HEAVY FINES AND

IMPRISONMENT.

MARKET STALLS FOR LEASE

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FOUR VACANT STALLS AT SHA TIN MARKET AND FOUR COOKED FOOD STALLS AT FO TAN EAST COOKED FOOD MARKET WILL BE PUT UP FOR LEASE BY AUCTION ON FRIDAY (NOVEMBER 16).

THE AUCTION WILL BE HELD AT LEK YUEN COMMUNITY HALL IS LE YUEN ESTATE, SHA TIN, STARTING AT 10 AM, SAID A SPOKESMAN THE NEW TERRITORIES SERVICES DEPARTMENT.

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