XN000022-1984-09-21 — Page 10

FRIDAY, SKPTAGER 21, 1984

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+THIS IS NOT THE FIRST TIME WE HAVE EMPLOYED AN AGENCY TO WORK ON A MAJOR CAMPAIGN, BUT AS WE HAVE NOT DONE SO FOR A FEW YEARS, WE THOUGHT IT WOULD BE A USEFUL THING TO DO AGAIN, SO THAT WE CAN COMPARE RESULTS WITH OUR OWN EFFORTS.

+WE HAVE ALSO TAKEN ACCOUNT OF SUGGESTIONS FROM SOME AGENCY QUARTERS THAT WE SHOULD LET THE COMMERCIAL PRACTITIONERS HAVE A GO,+ MR MOSS SAID.

THE CHOICE OF AGENCY HAD BEEN MADE ON A COMPETITIVE BASIS, AFTER INVITING PROPOSALS FROM A SHORT-LIST OF SELECTED AGENCIES.

THE SHORT-LIST WAS COMPILED AFTER VISITS HAD BEEN MADE TO 12 AGENCIES WHICH RESPONDED POSITIVELY TO AN APPROACH MADE TO ALL MEMBERS OF THE ASSOCIATION OF ACCREDITED ADVERTISING AGENCIES, HE SAID.

THE APPOINTED AGENCY IS NOW WORKING ON THE PRODUCTION OF PUBLICITY MATERIALS FOR THE FORTHCOMING FIRE PREVENTION CAMPAIGN, WHICH WILL BE AIMED AGAINST HILL FIRES AND THE OBSTRUCTION OF ESCAPE ROUTES IN HIGH-RISE BUILDINGS.

BOTH TOPICS ARE ESPECIALLY RELEVANT AT THE MOMENT - HILL FIRES BECAUSE OF THE INCREASED RISK DURING THE DRY SEASON, AND OBSTRUCTION IN HIGH-RISE BUILDINGS BECAUSE OF THE RECENT FACTORY BLAZE AT ABERDEEN.

FIREMEN THANKED FOR A JOB WELL DONE

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SOUTHERN DISTRICT BOARD MEMBERS TODAY (FRIDAY) THANKED THE FIREMEN WHO FOUGHT THE THREE-DAY FIRE IN THE BLUE BOX INDUSTRIAL BUILDING IN TIN WAN LAST WEEK.

THE NINE DB MEMBERS ACCOMPANIED BY THE SENIOR DIVISIONAL COMMANDER (HONG KONG WEST) OF THE FIRE SERVICES DEPARTMENT MR LEE WANG-ON AND DISTRICT OFFICER, MR EDDY CHAN, CARRIED OUT A FLOOR-BY-FLOOR INSPECTION OF THE BUILDING, TO SEE THE EXTENT OF THE DAMAGE AND TO FIND OUT MORE ABOUT THE PRESENT SITUATION THERE.

DISTRICT BOARD MEMBERS EXPRESSED CONCERN ABOUT FACTORY MANAGEMENT IN THE DISTRICT, ESPECIALLY IN THE WONG CHUK HANG INDUSTRIAL AREA, MR EDDY CHAN SAID.

+FACTORY OWNERS' VIEWS ON THIS MATTER WILL BE SOUGHT THROUGH DISCUSSIONS WITH MEMBERS OF THE SOUTHERN DISTRICT INDUSTRIALISTS ASSOCIATION AND AT A 'MEET THE TARGET' SEMINAR WITH FACTORY MANAGEMENT REPRESENTATIVES SCHEDULED TO BE HELD EARLY NEXT MONTH, MR CHAN SAID.

+VIEWS COLLECTED ARE LIKELY TO BE DISCUSSED AT THE NEXT DISTRICT BOARD MEETING ON OCTOBER 19,+ HE ADDED.

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