XN000022-1981-09-12 — Page 2

SATURDAY, SEPTEMBER 12, 1981

PUBLICITY CAMPAIGN ON NEEDS OF THE ADOLESCENT ******

A TERRITORY-WIDE PUBLICITY CAMPAIGN WILL BE LAUNCHED LATER THIS MONTH BY THE SOCIAL WELFARE DEPARTMENT AND VOLUNTARY AGENCIES TO FOCUS ATTENTION ON THE PROBLEMS AND NEEDS OF THE ADOLESCENT AND HIS RELATIONSHIP WITH THE FAMILY.

THIS YEAR, PLANNERS OF THE CAMPAIGN HAVE CHOSEN +THE ADOLESCENT AND THE FAMILY AS THE MAIN THEME. THE TARGET GROUPS WILL BE YOUNG PEOPLE AGED BETWEEN 11 AND 15 AND THE IR PARENTS.

IT WILL BE THE FIFTH FAMILY LIFE EDUCATION PUBLICITY CAMPAIGN ORGANISED JOINTLY BY THE DEPARTMENT AND THE VOLUNTARY SECTOR.

A SPOKESMAN FOR THE SOCIAL WELFARE DEPARTMENT SAID TODAY (SATURDAY) THAT THERE HAD BEEN A GREAT DEAL OF DISCUSSION ON THE INCREASING CRIME RATE AMONG YOUNG PEOPLE IN HONG KONG AND THE CAUSES LEADING TO JUVENILE DELINQUENCY,

+SEVERAL KEY ISSUES HAVE BEEN RAISED, HE SAID. +THESE INCLUDE THE RELATIONSHIP BETWEEN THE ADOLESCENT AND THE FAMILY THE INFLUENCE OF TRIAD SOCIETIES ON THE YOUNG, THE UNMET NEEDS OF YOUNG PEOPLE AND THE OVERALL YOUTH PROBLEM.

THIS YEAR'S PUBLICITY CAMPAIGN WILL START OFF WITH A YOUTH CARNIVAL AT THE OCEAN PARK ON SEPT. 27 (SUNDAY) WHICH WILL INCLUDE STAGE PERFORMANCES ORGANISED BY THE MUSIC OFFICE, THE RECREATION AND SPORT SERVICE AND RADIO TELEVISION HONG KONG. THERE WILL ALSO BE A DISPLAY OF WINNING ENTRIES OF A STRUCTURAL DESIGN COMPETITION PROMOTING THE MAIN THEME, AND AN EXHIBITION CONVEYING THE MESSAGES OF THE CAMPAIGN.

FAMILY LIFE EDUCATION IS A RELATIVELY NEW CONCEPT IN THE PROMOTION OF FAMILY WELFARE IN HONG KONG. ITS AIM IS TO IMPROVE THE QUALITY OF FAMILY LIFE AND TO PROMOTE INTER-PERSONAL RELATIONSHIPS AND SOCIAL CONSCIOUSNESS TO PREVENT FAMILY PROBLEMS. IT SEEKS TO REACH VARIOUS TARGET GROUPS IN SOCIETY BY PROMOTIONAL AND EDUCATIONAL PROGRAMMES, THE SPOKESMAN SAID.

SINCE APRIL 1979, A UNIT IN THE SOCIAL WELFARE DEPARTMENT HAS BEEN RESPONSIBLE FOR THE PLANNING, ADMINISTRATION AND CO-ORDINATION OF FAMILY LIFE EDUCATION SERVICE AND DEVELOPMENT OF RESOURCE MATERIALS.

TWELVE VOLUNTARY AGENCIES ARE AT PRESENT RECEIVING SUBVENTIONS TO PROMOTE THIS TYPE OF SERVICE IN THE DISTRICTS.

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