XN000022-1979-01-01 — Page 7

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NO

MONDAY, JANUARY 1, 1979

CAMPAIGN TO PROMOTE HEALTH OF THE ELDERLY

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THE CENTRAL HEALTH EDUCATION UNIT OF THE MEDICAL AND HEALTH DEPARTMENT IS TO KICK OFF ITS EXTENSIVE HEALTH EDUCATION PROGRAMMES FOR THE NEW YEAR WITH A LARGE-SCALE CAMPAIGN TO PROMOTE THE HEALTH OF THE ELDERLY, AN AGE GROUP THAT NEEDS CARE AND ATTENTION.

THE MAIN OBJECTIVES OF THE CAMPAIGN ARE 1

* TO EDUCATE THE PUBLIC ON WHAT IS NORMAL HEALTH IN OLD AGE

AND THE PROCESS OF AGEING-

* TO IMPART KNOWLEDGE TO THE PUBLIC ABOUT THE VARIOUS FACTORS

LEADING TO ILL HEALTH IN THE ELDERLY-

*

*

TO EDUCATE THE PUBLIC ON HOW TO OBTAIN OPTIMAL PHYSICAL AND MENTAL HEALTH WITH PARTICULAR EMPHASIS ON THE PREVENTION AND EARLY DETECTION OF DISEASES IN THE ELDERLY GROUP-

TO INFORM THE PUBLIC ON THE AVAILABILITY AND THE USE OF THE VARIOUS HEALTH AND SOCIAL SERVICES.

THE CAMPAIGN WILL TAKE THE FORM OF EXHIBITIONS TO BE HELD IN THREE REGIONS BEGINNING IN LATE FEBRUARY, COMPLEMENTED BY PUBLICITY THROUGH THE MASS MEDIA AND THE DISTRIBUTION OF INFORMATION LEAFLETS AND POSTERS.

A SPOKESMAN FOR THE DEPARTMENT SAID THE CAMPAIGN IS AIMED AT AROUSING THE INTEREST OF NOT ONLY THE ELDERLY BUT ALSO ALL OTHER AGE GROUPS WHO HAVE TO UNDERGO THE PROCESS OF AGEING AT A LATER STAGE OF THEIR LIFE.

THE FIRST EXHIBITION WILL BE HELD AT THE OCEAN TERMINAL, KOWLOON, FROM FEBRUARY 24 TO 26, 1979. THREE OTHER SIMILAR EXHIBITIONS WILL BE STAGED IN MARCH ON HONG KONG ISLAND, IN KOWLOON AND IN THE NEW TERRITORIES.

ANOTHER HIGHLIGHT OF THE CAMPAIGN WILL BE A PHOTO COMPETITION DESIGNED TO ENCOURAGE THE YOUNGER POPULATION TO BE MORE CONCERNED ABOUT OLD PEOPLE'S HEALTH.

THERE WILL BE TWO SECTIONS IN THE COMPETITION ONE OPEN TO ALL AND THE OTHER FOR STUDENTS ONLY. THE SUBJECT IS ELDERLY -- THE IR FAMILY LIVES AND SOCIAL ACTIVITIES.

WINNERS WILL BE AWARDED CASH PRIZES AND TROPHIES AND THE WINNING ENTRIES DISPLAYED AT THE EXHIBITION AT OCEAN TERMINAL.

DETAILS OF THE PHOTO COMPETITION ARE AVAILABLE AT THE MEDICAL HEADQUARTERS AT LEE GARDENS AND ALL CITY DISTRICT OFFICES.

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