XN000022-1978-06-25 — Page 7

SUNDAY, JUNE 25, 1978

6.

- SPOKESMAN FOR THE C.I.T. SAID TODAY THAT THE UNIT WAS SET TO SERVE AS AN IMPORTANT LINK IN FOSTERING GOOD RELATIONS LETWEEN THE GOVERNMENT AND PEOPLE IN THE NEW TERRITORIES.

+ IT WAS FIRST FORMED WITH ONLY TWO FILM TEAMS, EACH OF WHICH HAS THE EQUIPMENT TO RUN A COMPLETELY MOBILE FILM/INFORMATION PROGRAMME, BUT THE SERVICE PROVED SO POPULAR THAT THE C.I.T. WAS DOUBLED TO FOUR TEAMS IN 1974.

+SINCE THEN, THE C.I.T. HAS BEEN ABLE TO EXPAND ITS OPERATION TO COVER MOST MOTORABLE AREAS AND THOSE OUTLYING ISLAND VILLAGES WHICH ARE ACCESSIBLE BY SEA TRANSPORT.+

WITH THE EXCEPTION OF A SPECIAL DUTY TEAM WHICH IS DETACHED TO CARRY OUT SPECIAL PUBLICITY ASSIGNMENTS IN THE DAYTIME, THE SPOKESMAN SAID EACH OF THE THREE OPERATIONAL TEAMS VISITS FIVE VILLAGES A WEEK TO PROVIDE EVENING FILM SHOWS FOR BOTH THE YOUNG AND THE OLD.

THE CONTENTS OF THE SHOWS ARE USUALLY A MIXTURE OF CARTOONS DOCUMENTARIES, ENTERTAINING FEATURE FILMS AND GOVERNMENT PUBLICITY FILMS. THEY ARE SUPPLEMENTED WITH SLIDES AND LEAFLETS.

+TO DATE, MORE THAN 4,080 FILM SHOWS HAVE BEEN SCREENED AND THE REACTION IS GENERALLY VERY GOOD, THE SPOKESMAN REMARKED.

+ON MANY OCCASIONS PEOPLE FROM OTHER VILLAGES COME TO ENJOY THE EVENING'S PROGRAMME.

+AT A TIME OF ALMOST UNIVERSAL TELEVISION, THE GOOD ATTENDANCE AT C.I.T. FILM SHOWS REFLECTS VILLAGERS' APPRECIATION OF THE TEAM'S EFFORTS TO BRING THEM NEWS AS WELL AS AMUSEMENT.

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+1N THE MORE REMOTE VILLAGES OF SHA TAU KOK AND SAI KUNG NORTH WHERE T.V. RECEPTION IS EITHER POOR OR NON-EXISTENT, THE MOBILE TEAMS MEET A VERY GENUINE NEED, AS IS PROVEN BY REQUESTS MADE EY VILLAGE REPRESENTATIVES TO GRGANISE MORE FREQUENT VISITS FOR THEM.+

IN ADDITION TO REGULAR FILM PROGRAMMES, SPECIAL SESSIONS ARE ARRANGED ON REQUEST FROM TIME TO TIME IN SUPPORT OF MAJOR PUBLICITY CAMPAIGNS IN THE NEW TERRITORIES, SUCH AS THE TERRITORY-WIDE POLICE RECRUITMENT CAMPAIGN AND DISTRICT ANTI-DRUG CAMPAIGN,

WITH RAPID DEVELOPMENTS TAKING PLACE IN TSUEN WAN, SHA TIN AND TUEN MUN - THE THREE HIGHLY-URBANISED NEW TOWNS IN THE NEW TERRITORIES - ONLY A FEW RURAL VILLAGES WITH TARGET POTENTIAL REMAIN IN THESE AREAS.

AS A RESULT, THE SPOKESMAN SAID, THE C.I.T. SHIFTS ITS OPERATION IN THESE AREAS TO PUBLIC HOUSING ESTATES AND TEMPORARY HOUSING AREAS WHICH ACCOMMODATE THE MAJORITY OF THE NEW TOWNS" POPULATION.

THIS SHIFT TO NEW POTENTIAL AUDIENCE HAS PROVED SUCCESSFUL ESPECIALLY WHEN SOME GOOD QUALITY FEATURE FILMS HAVE RECENTLY BEEN OBTAINED TO SUIT THE LIKING CF A WIDE CROSS SECTION OF THE COMMUNITY, HE ADDED.

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