XN000022-1978-05-04 — Page 4

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THURSDAY, MAY 4, 1978

ADVERTISING SCHEME WILL GIVE NEW LOOK TO STAR FERRY APPROACHES

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THE APPROACHES TO THE STAR FERRY ON BOTH SIDES OF THE HARBOUR WILL SOON BE TAKING ON A NEW LOOK.

A TENDER HAS BEEN ACCEPTED BY THE GOVERNMENT FOR THE OPERATION OF A COMMERCIAL ADVERTISING SCHEME, THE OVERALL CONCEPT OF WHICH IS INTENDED TO ENHANCE THE APPEARANCE OF THE FERRY APPROACHES.

DETAILED DISCUSSIONS ON THE INTRODUCTION OF THE SCHEME, WHICH WILL COME INTO EFFECT SOON, WILL NOW TAKE PLACE WITH THE SUCCESSFUL TENDERERS, PEARL AND DEAN.

THE GOVERNMENT INFORMATION SERVICES, IN CONSULTATION WITH THE PUBLIC WORKS DEPARTMENT, WILL HAVE JURISDICTION OVER THE SCHEME WHICH IS A PILOT PROJECT TO DEVELOP OUTDOOR ADVERTISING SPACE FOR COMMERCIAL USE.

AS WELL AS RECEIVING REVENUE FROM THE SCHEME, THE GOVERNMENT WILL BE PROVIDED WITH FREE ADVERTISING BOARDS FOR PUBLICITY POSTERS CONVEYING PUBLIC MESSAGE MATERIAL.

IF THE SCHEME PROVES SUCCESSFUL IT IS HOPED TO DEVELOP COMMERCIAL ADVERTISING CONCESSIONS IN OTHER AREAS UNDER GOVERNMENT CONTROL, ALTHOUGH NO SPECIFIC SITES HAVE YET BEEN IDENTIFIED,

THE GOVERNMENT IS INTERESTED IN THE POSSIBILITIES THAT MAY EXIST FOR CREATING AUTHORISED SITES AS UNSIGHTLY FLY-POSTING IS A CONTINUING PROBLEM.

CONSIDERATION IS ALSO BEING GIVEN TO AN OFFER MADE BY THE SUCCESSFUL TENDERERS FOR THE FERRY APPROACHES' CONCESSION TO INCLUDE LITTER-BINS AS INTEGRAL FEATURE OF THE SCHEME.

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