XN000022-1978-03-04 — Page 4

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SATURDAY, MARCH 4, 1978

NEW HONG KONG YEAR-BOOK ON SALE

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+HONG KONG 1978+, THE LATEST IN A LONG LINE OF BEST-SELL ING YEAR-BOOKS PRODUCED IN ENGLISH AND CHINESE BY THE GOVERNMENT

INFORMATION SERVICES, IS ON SALE AT THE GOVERNMENT PUBLICATIONS CENTRE ON THE GROUND FLOOR OF THE GENERAL POST OFFICE BUILDING IN CONNAUGHT PLACE, CENTRAL.

IT WILL ALSO BE AVAILABLE AT CITY DISTRICT OFFICES, NEW TERRITORIES DISTRICT OFFICES AND LEADING BOOKSHOPS THROUGHOUT HONG KONG NEXT WEEK.

NOTING THAT SALES OF THE YEAR-BOOK HAVE INCREASED DRAMATICALLY IN THE PAST FOUR YEARS, A G.I.S. SPOKESMAN SAID: IN 1977, WE SOLD A RECORD 35,000 COPIES A 40 PER CENT RISE OVER THE 1974 FIGURE.+

+THIS YEAR WE EXPECT TO SELL 40,000 COPIES - 33,000 IN ENGLISH AND 7,000 IN CHINESE WHICH IS A VERY HIGH FIGURE FOR BOOK SALES IN HONG KONG WHERE A PUBLICATION IS CONSIDERED TO BE A BEST-SELLER IF ONLY 4,000 COPIES ARE SOLD, HE ADDED.

+THERE IS AN INCREASING DEMAND FOR THE CHINESE EDITION, SALES OF WHICH ARE NOW GROWING AT A FASTER RATE THAN THE ENGLISH EDITION.+

THE PRICE OF +HONG KONG 1978+ REMAINS UNCHANGED AT $15.

LIKE PREVIOUS YEAR-BOOKS, IT IS A DETAILED WORK OF REFERENCE AIMED AT PEOPLE WHO WANT TO KEEP UP WITH THE WIDE RANGE OF ADVANCE MADE BY HONG KONG IN THE PAST YEAR.

THE FIRST CHAPTER OF +HONG KONG 1978+ IS A SPECIAL REVIEW OF THE PHENOMENAL GROWTH IN OUTDOOR RECREATION OVER THE PAST DECADE AND DESCRIBES IN DETAIL WHAT IS BEING DONE TO MEET THE LEISURE-TIME BOOM.

THE OTHER 21 CHAPTERS LIST THOUSANDS OF UP-TO-DATE FACTS ON HONG KONG'S ECONOMIC, SOCIAL AND CULTURAL DEVELOPMENT.

A NEW FEATURE WHICH GIVES THE BOOK A UNIQUE APPEAL IS A SERIES OF CHINESE SEALS USED TO ILLUSTRATE EACH CHAPTER HEADING. THESE HAVE BEEN DESIGNED BY HONG KONG'S FOREMOST AUTHORITY ON CHINESE CALLIGRAPHY AND SEAL-MAKING, MR. FUNG HON-HAU.

+HONG KONG 1978+ IS EXTENSIVELY ILLUSTRATED WITH MORE THAN 100 COLOUR PLATES ON SUCH DIVERSE SUBJECTS AS COUNTRY PARKS, INDUSTRIAL INVESTMENT, URBAN AMENITIES, THE FISHING INDUSTRY, SILVER JUBILEE CELEBRATIONS AND VICTORIA HARBOUR.

A NEW MAP SHOWING POPULATION DENSITIES IS ALSO INCLUDED.

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