XN000022-1977-03-06 — Page 3

SUNDAY, MARCH 6, 1977

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RECORD PRINT-RUN FOR NEW YEARBOOK

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THE NEW GOVERNMENT YEARBOOK - HONG KONG 1977 - GOES ON SALE TOMORROW (MONDAY) WITH MORE THAN 130 COLOUR PICTURES, FRESH MAPS AND A VARIETY OF OTHER NEW FEATURES IN BOTH THE ENGLISH AND CHINESE EDITIONS.

FOR MANY YEARS A BEST SELLER, THE BOOK IS PRODUCED BY GOVERNMENT INFORMATION SERVICES AND THIS YEAR A RECORD NUMBER OF 35,000 COPIES ARE BEING PRINTED BY THE GOVERNMENT PRINTER. THE PRICE REMAINS UNCHANGED AT $15.

THE FIRST CHAPTER THIS YEAR IS A REVIEW OF HONG KONG'S ECONOMIC DEVELOPMENT AND ACHIEVEMENTS OVER THE PAST TWO DECADES, ILLUSTRATED BY COLOUR CHARTS. THE CHAPTER SHOWS HOW THE POPULATION EXPLOSION AND OTHER FACTORS CAUSED HONG KONG TO EXPAND FROM ENTREPOT TO

INDUSTRIAL PRODUCER, AND HOW THE PRESENT-DAY FINANCIAL, COMMERCIAL AND INDUSTRIAL SCENE HAS EVOLVED FROM A CHANGEOVER THAT WAS ORIGINALLY DICTATED BY NECESSITY.

IN THE OTHER 21 CHAPTERS ARE THOUSANDS OF THE MOST UP-TO-DATE GENERAL FACTS AND FIGURES ON HONG KONG, RANGING FROM THE AMOUNT OF MONEY EARNED BY DOMESTIC EXPORTS TO THE NUMBER OF GOATS SLAUGHTERED AT THE ABBATOIRS OR THE NUMBER OF CONCERTS HELD AT THE CITY HALL DURING THE YEAR. IT IS A DETAILED WORK OF REFERENCE THAT IS A PACE- SETTER IN ITS FIELD IN THAT IT PRESENTS THE INFORMATION IN A READABLE FORM WHICH IS ENLIVENED BY THE SECTIONS OF COLOUR PICTURES. THE LAYOUT OF THESE SECTIONS HAS BEEN CHANGED IN THIS EDITION AND A DIFFERENT STYLE OF TYPE HAS BEEN USED FOR THEIR HEADINGS - AND THE CHAPTER HEADINGS - IN ORDER TO GIVE THE BOOK A NEW LOOK.

FOR THE SECOND YEAR RUNNING. THE BOOK WAS AGAIN EDITED BY JOYCE SAVIDGE, A SENIOR INFORMATION OFFICER WITH GOVERNMENT INFORMATION SERVICES, AND IT WAS DESIGNED BY ARTHUR HACKER. CREATIVE DIRECTOR WITH GIS. THE CHINESE EDITION WAS PRODUCED BY A TEAM OF TRANSLATORS FROM HOME AFFAIRS DEPARTMENT HEADED BY PAULINE LEE. ALL THE PHOTOGRAPHS WERE TAKEN BY GIS PHOTOGRAPHERS.

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THE NEW MAPS AT THE BEGINNING AND THE END WERE SPECIALLY DESIGNED FOR THIS EDITION BY CARTOGRAPHERS AT THE PUBLIC WORKS DEPARTMENT. THEY FOLLOW THE LATEST THINKING IN MODERN MAP PRODUCTION AND THE RELIEF MAP AT THE FRONT OF THE BOOK WAS DESIGNED BY YOUNG CARTOGRAPHERS WHO HAD RECENTLY RETURNED FROM STUDYING CARTOGRAPHY

IN THE NETHERLANDS.

HONG KONG 1977 IS NOW ON SALE AT THE GOVERNMENT'S NEW PUBLICATIONS CENTRE ON THE GROUND FLOOR OF THE NEW GENERAL POST OFFICE IN CONNAUGHT PLACE. DURING THE WEEK IT WILL GO ON SALE AT CITY DISTRICT OFFICES, DISTRICT OFFICES IN THE NEW TERRITORIES, AND LEADING BOOKSHOPS THROUGHOUT HONG KONG.

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