XN000022-1975-09-10 — Page 5

'MANAGEMENT IN ACTION'

WEDNESDAY, SEPTEMBER 10, 1975

NEW RHK PROGRAMME

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A NEW PROGRAMME CALLED 'MANAGEMENT IN ACTION' WILL BE PUT ON THE AIR BY RADIO HONG KONG TOMORROW (THURSDAY) NIGHT AT 7 P.M.

THIS IS A 13-PART SERIES OF PANEL DISCUSSIONS FEATURING STAFF AND MEMBERS OF THE HONG KONG MANAGEMENT ASSOCIATION. THE FIRST PROGRAMME TOMORROW WILL DEAL WITH BUYING AND SELLING AND THE PANEL OF FOUR WILL BE CHAIRED BY MR. JOHN HUNG.

THE SERIES WILL BE GOING OUT ON RHK3 ON THURSDAY NIGHTS

AND REPEAT BROADCAST ON SATURDAYS AT 2 P.M.

THE DIRECTOR OF BROADCASTING, MR. JAMES HAWTHORNE, SAID THE NEW SERIES HAD BEEN DEVISED IN LINE WITH RHK'S POLICY OF CONTINUOUSLY UPGRADING AND EXPANDING ITS CURRENT AFFAIRS OUTPUT.

+MANAGEMENT IS, INDEED, EVERYBODY'S BUSINESS, + HE SAID.

MR. HAWTHORNE SAID THE NEW SERIES REPRESENTED A CHALLENGE TO BOTH THE MANAGEMENT ASSOCIATION AND RADIO HONG KONG BECAUSE IT WAS THE FIRST TIME PROGRAMMES OF THIS SORT HAD BEEN PRODUCED USING ENTIRELY LOCAL TALENT.

HE SAID THAT BOTH THE PRODUCERS AND PARTICIPANTS HAD NEEDED TO EVOLVE TECHNIQUES WHICH WOULD ENSURE THE MOST EFFECTIVE PRESENTATION POSSIBLE. DESPITE THE PROBLEMS INVOLVED, THEY HAD PUT TOGETHER A SERIES OF INTERNATIONAL QUALITY WHICH WOULD APPEAL TO LAYMEN AS WELL AS TO PROFESSIONAL MEN AND WOMEN.

MR. HAWTHORNE EMPHASISED THAT THE WIDE-RANGING APPEAL OF THE NEW SERIES REPRESENTED A CONSIDERABLE STEP FORWARD FOR LOCAL BROADCASTING. HE SAID THAT WITH DIRECT COMPETITION FROM TELEVISION, RADIO HAD NEEDED TO RETHINK ITS ROLE IN RECENT YEARS AND EVALUATE THE AREAS IN WHICH IT COULD FUNCTION MOST USEFULLY AND EFFECTIVELY. THE RESULTS OF THIS COULD ALSO BE SEEN IN RHK'S OTHER CURRENT AFFAIRS PROGRAMMES, NEWS FOCUS' AND 'INSIGHT'.

+A FEW YEARS AGO, NO ONE WOULD HAVE THOUGHT IT POSSIBLE FOR A RADIO STATION TO PRODUCE STIMULATING AND INFORMATIVE FEATURES GEARED TO THE LAYMAN ON SUCH THEORETICALLY UNAPPEAL ING SUBJECTS AS COMPUTER SCIENCE AND OPERATIONS RESEARCH. BUT WE ARE DOING IT. AND OUR RATINGS SHOW THE LAYMAN IS APPRECIATING OUR WORK,+ MR. HAWTHORNE SAID.

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