XN000022-1975-08-24 — Page 1

H

香港政府

GIS 新聞處

DAILY INFORMATION BULLETIN

SUNDAY, AUGUST 24, 1975

HONG KONG TO HOST SEMINAR ON PACKAGING DESIGN

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DELEGATES FROM 12 COUNTRIES IN THE ASIAN AND PACIFIC REGION WILL BE IN HONG KONG NEXT WEEK FOR A REGIONAL SEMINAR ON PACKAGING DESIGN FOR INTERNATIONAL MARKETS.

THE SEMINAR, WHICH OPENS ON WEDNESDAY (AUGUST 27) AND CONTINUES TO SEPTEMBER 5, IS BEING PRESENTED BY THE ECONOMIC AND SOCIAL COMMISSION FOR ASIA AND THE PACIFIC (ESCAP) AND THE INTERNATIONAL TRADE CENTRE OF UNCTAD/GATT IN COLLABORATION WITH THE HONG KONG GOVERNMENT AND THE WORLD PACKAGING ORGANIZATION.

IT IS BEING FINANCED BY THE GOVERNMENT OF THE NETHERLANDS.

IN ADDITION TO THE 24 DELEGATES FROM OVERSEAS THERE WILL BE NINE FULL-TIME PARTICIPANTS AND FIVE OBSERVERS FROM HONG KONG.

THE MAIN OBJECTIVE OF THE SEMINAR IS TO PROMOTE EXPORTS FROM THE DEVELOPING COUNTRIES OF ASIA AND THE PACIFIC BY ENCOURAGING AN AWARENESS OF THE IMPORTANCE OF PACKAGING DESIGN.

THE DELEGATES WILL BE PROVIDED WITH THE LATEST INFORMATION ON THE NEED FOR PROPER PACKAGING IN THE EXPORT TRADE, THE BASIC PRINCIPLES OF PACKAGING DESIGN, THE ADAPTATION OF EXPORT PACKAGING TO INTERNATIONAL MARKETS, ANALYSIS OF PROMOTIONAL PACKAGING DESIGNS AND INSTITUTIONAL OR OTHER MEASURES FOR IMPROVING SUCH DESIGNS.

RELEVANT MATERIAL WILL BE PRESENTED BY A PANEL OF PACKAGING EXPERTS BY WAY OF LECTURES, DISCUSSIONS, CASE STUDIES AND GROUP WORK. THE LECTURERS WILL BE: MR. C. HILLENIUS AND MR. W.P. FORNEROD, THE DIRECTOR AND DEPUTY DIRECTOR OF THE DUTCH RESEARCH AND DEVELOPMENT SECTION OF THE DUTCH PACKAGING RESEARCH INSTITUTE- MR. L. SWART, A PACKAGING DESIGN CONSULTANT FROM THE NETHERLANDS= MR. E. LILIUS, A PACKAGING AND GRAPHIC DESIGN CONSULTANT FROM SWEDEN- AND MR. J. SELIN FROM FINLAND WHO IS AN EXPORT PACKAGING ADVISER TO THE INTERNATIONAL TRADE CENTRE.

MRS. SUSAN YUEN, THE SECRETARY GENERAL OF THE WORLD PACKAGING ORGANIZATION AND SECRETARY OF THE HONG KONG PACKAGING COUNCIL, WILL ALSO ADDRESS THE SEMINAR..

THE SEMINAR WILL BE OFFICIALLY OPENED BY THE SECRETARY FOR ECONOMIC SERVICES, MR. DEREK JONES, AT A CEREMONY TO BE HELD IN THE LEGISLATIVE COUNCIL CHAMBER AT 9.30 ON WEDNESDAY MORNING.

NOTE TO EDITORS:

YOU ARE WELCOME TO HAVE THE OPENING CEREMONY COVERED.

Issued by Government Information Services, Beaconsfield House, Hong Kong. Tel: 5-233181

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