XN000022-1975-06-08 — Page 2

SUNDAY, JUNE 8, 1975

ADVERTISING MAY BE ALLOWED ON TRAINS

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THE KOWLOON-CANTON RAILWAY MAY ACCEPT ADVERTISING THROUGH A PUBLIC ADDRESS SYSTEM ON ITS TRAINS, DEPENDING ON THE RESPONSE OF ITS PASSENGERS.

FOR A WEEK, BEGINNING TOMORROW (MONDAY), THE KGR WILL TRY OUT THE PUBLIC ÅDDRESS SYSTEM ON TWO COACHES OF A NUMBER OF TRAINS TO TEST THE SYSTEM AND ITS ACCEPTIBILITY. HOWEVER, NO COMMERCIALS WILL BE DROADCAST DURING THE TRIAL PERIOD.

INSTEAD, SOFT MUSIC WILL BE PLAYED INTERSPERSED WITH OFFICIAL ANNOUNCEMENTS, SUCH AS ADVISING PASSENGERS OF THE APPROACH OF STATIONS AND OTHER INFORMATION RELATING TO TRAIN SERVICES.

THE EXPERIMENT IS BEING CARRIED OUT WITH THE CO-OPERATION OF REDIFFUSION (H.K.) LTD. ON A FIRST CLASS AND AN ORDINARY CLASS COACH OF TRAINS LEAVING KOWLOON STATION AT 6.30 A.M., 10.34 A.M., 2.55 P.M., AND 6.46 P.M.- AND ON TRAINS LEAVING LO WU STATION AT 7.48 A.M., 12.02 P.M., 4.19 P.M. AND 8.07 P.M.

A KCR SPOKESMAN INVITED PASSENGERS TO GIVE THEIR VIEWS AND SUGGESTIONS FOR IMPROVING THE SCHEME BY WRITING TO THE GENERAL MANAGER OF THE RAILWAY.

IF THE EXPERIMENT PROVES SUCCESSFUL, HE SAID, IT WAS INTENDED TO EXTEND THE PUBLIC ADDRESS SYSTEM TO ALL COACHES AND TO DROADCAST MUSIC AND ADVERTISEMENTS INSTEAD OF OFFICIAL ANNOUNCEMENTS.

TENDERS WOULD BE CALLED FOR AN APPROPRIATE ORGANISATION TO OPERATE THE SCHEME IF IT WAS DECIDED TO GO AHEAD WITH ACCEPTING ADVERTISEMENTS, HE ADDED,

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CROWN LAND SALE

TWO LOTS OF CROWN LAND FOR INDUSTRIAL OR GODOWN DEVELOPMENT WILL BE OFFERED FOR SALE BY AUCTION NEXT MONTH.

ONE OF THE LOTS COVERS ABOUT 23,000 SQUARE FEET OFF SZE SHAN STREET IN SAM KA TSUEN, KOWLOON, AND THE OTHER IS A 16,230-SQUARE-FEET LOT OFF ABERDEEN MAIN ROAD ON HONG KONG ISLAND.

THE AUCTION WILL BE HELD AT 2.30 P.M. ON JULY 4 IN THE CITY HALL LECTURE ROOM.

FULL PARTICULARS AND CONDITIONS OF SALE MAY BE OBTAINED FROM THE PUBLIC ENQUIRY SUB-OFFICE OF THE CENTRAL GOVERNMENT OFFICE (WEST WING), GROUND FLOOR, HONG KONG, AND FROM THE CROWN LANDS AND SURVEY OFFICE, KOWLOON GOVERNMENT OFFICES, 405 NATHAN ROAD, 10TH FLOOR.

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