XN000022-1974-04-10 — Page 24

TELEVIS!....

X X X X X X

THE TELEVISION AUVIJAY

OVER UNNECESSARY VIGIENCE 0.1 mi si

RIL 10, 1974

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i K. G

D 113 CONCERN

+IN OUR VIEW, THE THOUGHTLESS USE CF VIOLENCE IN TELEVISION IS LIKELY TO PRODUCE A DINDINIS par TO YOUNG VIEUCKS, And TraitqoI L-

T

PARTICULARLY

ITY STANDARDS

AND VALUES, THE BOARD SAYS IN ITS SEGULD REPORT PUBLISHED TODAY.

QUI

+WE ATTACH MUCH IMPORTANCE TO OUR ALICERY TO CONTROL THIS ASPECT OF TELEVISION, IT SAYS, EL.PILSIVING THE LELD FOR STRICT ENFORCEMENT OF THE DEVISED CODES C2 POTICA PA **ING TO PROGRAMME STANDARDS WHICH SET SICT AD DEL 11. PORTRAYAL OF VIOLENCE ON TELEVISION.

HOWEVER, THE EQAND 10 SATISFIED THAT ENTH TELEVISION STATIONS HAVE THE BEST INTERESTS OF VICENS IN AND HER TRANSMITTING PROGRAMMES AND IN CONSEQUENCE WORK IN CLOSE CO-OPERATION WITH THE AUTHORITY.

ACCORDING TO THE REPORT, AI ESTIMATTO.2.1 MILLION PEOPLE WATCH TELEVISION ON AN AVERAGE DAY IN G KS ALL) IT APPEARS THAT HORE HOUSEHOLDS ARE BUYING SECUND SMO, LAY OF THE COLOUR SETS.

AT THE END OF DECEMBER 1972, SOME 670,000 HOUSEHOLDS OWNED A TV SET NEARLY DOUBLE THE NUMPER MI 1969.

DURING THE PERIOD UNDER REVIEU, A TOTAL OF 1,567 ADVERTISEMENTS WERE SUBMITTED FUR APPROVAL. THERE WAS A RELATIVE DECREASE OF 50 PER CENT IN THE RULLER OF ADVERTISEMENTS WHICH WERE NUT ACCEPTABLE, REFLECTING AN INCREASING AVILENESS ALJIG AÐVERTISERS AND LICENSEES OF THE LIED TO LAINTAN HIGH STANDARDS.

OF THE 11.449 FILMS SUBMITTED FOR APPROYAL DURING THE SAME PERIOD, UNLY 19 VERE FOUND UNACCEPTABLE IN THE LIGHT OF THE PROGRAMME CODES.

NOTE TO EDITORS:

IT SHOULD BE NOTED THAT THE REPORT RELATES TO THE PERIOD JANUARY 1971-DECEMBER 1972 AND IN SOME INSTANCES SU..E OF THE COMMENTS CONTAINED IN IT ARE 10 LUNGER APPLICALE AS A RESULT OF CHANGES IN PLOQRALLE FUN ATJ.

COPIES OF THE REPORT ARE AVAILACLE FOR COLLECTION FR011 THE GIS PRESS E001, 6TH FLOOR, BEACU.SFIELD HOUSE.

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