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will be laid on the removal of clogging junk and refuse

from around people's homes. In the months prior to this

campaign, anti-litter squads under the leadership of legally authorised Litter Wardens, will be making door-

to-door visits, passing out explanatory leaflets, advising

and cajoling in methods of litter disposal, and leaving

nobody in any doubt over the consequences of illegal

dumping. This advisory role will be continued during the

campaign month when massive publicity will be given to the

aims and objects of the campaign, with particular emphasis

on creating a mood of public censure against litter offenders

who spoil others' environment. During the campaign, it

is hoped that community groups such as Kaifongs and rural

committees will be assisting to create the necessary

mood of public censure. Youth groups and even religious

bodies have also pledged their assistance, and, although

precise details have yet to be worked out, the intention

will be to harness the youth and vigor of students, Scouts,

Guides and the numerous other similar organisations to

assist physically in the clean-up, to show by example

that they are concerned with improving their environment.

In Britain this has been done by issuing special, easily

recognisable shirts to young people, and channelling their

enthusiasm for a good cause into such jobs as the cleaning

of parks and benches, sweeping of streets of ugly rubbish

dumps, This type of approach was found to have an infinitely

greater impact than a whole series of posters or static

displays which have only limited appeal.

As I have/...