1961-11-25 — Page 10

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THE CHINA MAIL SATURDAY, NOVEMBER 25, 1961.

WEEK-END

WOMANSENSE

✪

Now men are going LADY LUCK

sweet on perfume

BEWARE, girls! Men

are moving in on another of our main preserves.

Couture-designed ties, Italian shirts, and coloured handkerchiefs are not enough for them.

No longer content with buying 60 per cent of all the perfume (sold in Britain to give to WA, they are now sneaking 110 TO cosmetic and perfumery counters a bit surreptitiously still, it's true-and buying it for them selves.

by JEAN SOWARD

But beware, girls! for themselves and

they're buying it calling it 'Cologne"

perfumes for wornen which I putting in too much spirit. Well, created at the same time.

you know, a narr can have * tender skin just ás á woman " mean," he explained, can, and this sort "there was evidence

of mistake that men ends up by giving him rough were discontented with the patches." selves from that point of view. And if there is one flower scent man can peribit filmselt to smell of without risk. It's red carnation."

180

of

"There is no need

B

"This is new

"Extract

of

make a mousy girl feel all set to play the femme fatale.

Men are Wooed, too, with packaging. No roses on the cardboard box; no crinolined girls fluttering

COY FAT the bottle labels for them.

A revolver

"The packs they seem to like best are these, with the revolver on the frant. And these, with the pictures of model cars, are popular. And they don't mind the fir trees.

—B-- ་་

"They kick up a bit of a fuss over glass bottles, because Another-indicating But Mr Amies feels that men with a plaited straw

a bottle these sometimes break when Only the stuff they

cover and they are travelling. use is still have a lot to learn about

But they label saying not called "perfume." Event the

scent-I

just fall over themselves for mean Lime"said, "This is new from these miniature whisky bottles." a perfume-wearing man is not Cologne.

America. But, of course, the prepared to say he is wearing

vicious to be perfume, a leading store cosme-

perfume is foo tic buyer (male) fold me. He

successful here at

present" likes to call it Cologne.

Another said: "The Whisky' range is a great success.

Only 28 per cent of us "Somehow it manages to have Britain use scent now against The distinction is so fine it's wondered if the Queen's dress- a tang of the real stuff, and it 98 per cent in France and transparent.

makes a man who may be just per cent in America. And at an ordinary chap feel like a this rate it won't be long before He-man"-just in the way those, we're out-numbered. heady, sexy, romantic scents can

For whatever they call it, smell is still there. And so the demand.

the

is

His creation

to confine it, as so many do, to the hand- Kerchief and the face," he said.

For a long, tense moment I

maker had discovered, along with the other joys of pertune, some of our best-kept secrets of its use.

Was Mr Amies about to disclose, as a male discovery, where scent must go for the best effect?

But he went on prosaically: Every major British cosmetic "I, for instance, often put it on Arrn making beauty products far my hair-Cologne one day, hair women now offers a range of cream the next.

Toilet

preparations for men: after-shave lotions and creams. hairdressing preparations, Colognes elc. And many famous French; scent houses have followed suit.

‘Advantage'

"Another advantage of doing

if this way, day about, is that "It's all part of the general it stops one's hair from getting move to improve inen from both too greasy, which mine does it the smell and colour points of use cream every day." view." London dress designer

want Honestly, if you opinion, we haven't a hope.

my

In

82

--(London Express Service).

A GUIDE TO GOOD

A

HUSBANDS

RE women getting tired of the "make-yourself-

desirable-for-hubby" type of advice?

1 i

"Ask yourself," urges a wide aid of the telly, friends, outings, 17 read American woman's etc.? magazine. "Am I pleasing my husband?" This is followed by

Thank her for accompanying

a qulz where you answer "yes" me to the theatre, parties, elo?

"Do of or "na" to questions like:

Hardy Armies told me, bathing I heaved a sigh of relief. If us both in delicious wafts of red Mr Amies is unaware of it, then carnation, wood, and herbs as it is obvious that men in general The spoke.

know nothing of the charm little bits of cotton wool, soaked He was wearing his own in one's favourite fragrance, creation, "Cologne" for Men," tucked in here, suspended there. which he worked out in long No naughty little dabs of "Old sessions with scent experts, Spice" or "Whip" or "Imperial Leather" behind the ears and on the main pulse spots for our: husbands and lovers-not yet.

We sat at a round table for days smelling little bits of blot ting paper soaked in varying strengths of all the different essences which go into a per- fume," he said, "until at last ! hit on the one which seemed to me just right.

But it will probably come,

Cosmetic salesmen staruding before counters plied high with different products discusS the advantages and disadvantages of "They tried 10 tell me it their ranges with a seriousness" would never sell to men here and a purposefulness which

the bodes ill.

in Britain. But I felt moment was ripe.

One said: "Some makers avoid And, in fact, the men's range the heavy pertime effect, which sold far better than the two new most men don't care for, by

CADBURYS MILK TRAY

CHOCOLATES

your favourite with the new look!

CADBURYS

MILK

TRAY

'CHOCOLATES

Admit that

any revolting

I serve meals on time? Kiss faults displayed by the children my busband every day?. Thank him for his kindness? Probably dotrie from my side of ....Keep my household budget the family in balance?" etc.

At last there are faint signs that the worm is beginning to turn-or at least it's beginning to pop up and ask a few ques- tions back.

Your turn

So now I offer this quiz husbands....DO I:

Remember the handrode san bachelors who would give any thing to be in my shoes as I perforin my household chorest

Your

CHINA MAIL

horoscope

SATURDAY, NOVEMBER 25

AQUARIUS (January 21- February 19): Avoid mak- ing too great demands of others, if you are not pre- pared to do the favours in return.

PISCES (February 20-March 20): Scek the advice of a knowledgeable friend when planning the investment of some surplus funds.

ARIES (March 21-April 19):

In claiming the right to your' own opinions, you must con- cede others the privilege of expressing theirs.

TAURUS (April 20-May 20);

Ask a co-operative colleague to help you finish your work in time to keep an urgent private appointment. GEMINI (May 21-June 21): A friend from abroad should be informed of your plans beforehand, so as to choose a mutually convenient time for his visit.

CANCER (June 22-July 21): If you find yourself in possession of some extra cash, don't forget a treat you promised your family. LEO (July 22 August 21): You should be inspired by the example of an ambitious friend to attack your own

work with more vigour than of late. VIRGO

22.

(August September 22): If you want to retain a youngster's trust. conceal any shock you may feel at his disclosures. (September LIBRA

October 22): Try to impart your own optimistic outlook to a partner who seems to have little confidence in the future.

SCORPIO

2B

(October 23- November 21): An older relative may disapprove of your attitude towards spend- ing, but you should insist on your own way on this special occasion.

SAGITTARIUS (November 22-December 21): An object which you suspect was stolen may turn up if you make a more thorough search. CAPRICORN (December 22-

January 20): Your volun tary work in a deserving cause may be of greater value than a cash contribu- tloit.

LUCKY

ENCOUNTER:

If today is your birthday, a meeting with a man named GERALD may have some special significance.

Rudeness in shops

-so this is why.

MR R. S. STOKES, who was responsible for management selection at a big chain stores, fold the British Institute of Management:" "Anti-social men make better store managers than good mixers."

Even ons “No”, in answer to these questions should get you worried Your chances of hang. He said that the job of a store manager was a lonely ing on to these gorgeous," whim-

sical creatures are dim enough 08. "He cannot make any direct contact with customers to as it is. Get cracking on your and he cannot spend much time getting to know his waistline, hairline and “per- staff." This might explain why 80 per cent of all the sonality aura-preferably on readers' letters I receive are complaints about the in- your wife's night out-before

efficiency, the rudeness, the couldn't-care-less attitude of is too late.

fashion sales-assistants. After all, like master............

Reallse quite how inadly at- tractive my wife is?

Manage to hold her interest for a whole evening without the

-(Landon Express Service),

Attention ladies...

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