They are calling. it, I gather, "Wilder's Folly."
The reason
NEWS item in an Ameri-
can column: "Hugh And his penchant for prac (Wyatt Earp) O'Brian pays tical jokes has just cost him a 125 dollars a week to a lot of money.
publicity firm to keep his One of the scenes in the film name in the papers as required actor Horst Buchholz romantic figure'
to ride his motor-cycle through the Brandenburg Gate in Berlin
'a
So that explains those pic-
Into the Soviet sector. Permis- tures with Soraya. East German police but when sien to do this was given by the the scene came to be shot Wilder attached a large yellow balloon to motor-cycle's
the tremendous
Sundays, too
challenge, and I hate being told in The Longest Day - playing exhaust. As it grew larger the BUOTE from Mrs Jules
of
One film, however, of which there's something. I can't do. Miss Caton is not ashamed is You see, I've succeeded in most the one which is due in London of the things I've set out to do. next
Josh Even to making this face month Fanny, Logun's production of Marcel mine fashionable." Pagnol's French classic about life and love on the Marseilles waterfront.
[Should you, by chance, have seen the ghastly stage version which was put on in London a few years ago I urge you not to be put off. The two have only the title in common.]
"I hesitated for six months to take the before I decided
Surprise!
ARRYL · ZANUCK, who Drecently parted com-
French
Re
Go
Dassin, explaining in a words "Rusolet
Home" the part of a
were clearly revealed.
New York interview why sistance worker.
Next day, when Wilder ar- she is divoreng her husband Odd, isn't ? Zanuck put rived to complete the shot, he over his friendship with Greco into part after part that found the East German authori- Melina Mercouri, the Greek didn't suit her, and failed dis- ties had withdrawn their per molly to launch her as a stor mission. And the result? Wilder star of his film Never On Now comes the one part that has had to build a replica of the Sunday: would have been ideal for her Brandenburg Gate at the stu
dios in Munich at a ecst of £70,000.
And she doesn't get it,
That's show business.
"He spends every day with her Sundays included"
London Express Service).
POLEROUTER DATE
The strange cloak and dagger
PRESSURE GROUP: THE CAMPAIGN FOR COMMERCIAL TELEVISION. By H. H. Wilson. Secker and Warburg. 18:.
THE
HE mysterious telephone call came on July 11, 1953. It was an acquaintance in the world of public relations. Was I interested in a public relations job? What were my views on sponsored television? Would I meet a friend of his (name withheld on the telephone) who represented the interests behind it?
story behind
commercial
TV
Public relations were not my line, but I found By HAROLD HARRIS
the cloak and dagger atmosphere irresistible. We were to meet outside South Kensington station the next evening,
Was
100
after 6001
the Association, with Lord Derby as Coronation. However, an inter- President.
Professor (The intermediary, was getting in touch
Wilson now reveals, was Lord Bessborough who, nt Lord
And so, on Saturday evening, ration that had been formed but mediary the contact man and I walked not yet launched. It was to be with Lord Derby....
a called the Popular Television from South Kensington to
Chelsea Association. duightful house in where (I now learnt) 1. was to meet Mr Anthony Fell, MP for Yarmouth and a director of an associated company Radio.
of
Fye
THE CAMPAIGN
A Mr Ronald Simma, who Woollon's request, invited Lord The whole of Alins of Industry was a Conservative candidate, Derby to meet him at the Turf
recommended This had been
by Club on July would be made avaliable,
16, along with Norman Collins and Mark publfelty group that Central Office to run the cam- was the
that time had so successfully waged Tate pulga as secretary of the new Chapman-Walker, at and Lyle's Mr Cube war, but I Association. If the firm of adver
agents for whom gathered they were to be kept sing in the background, as were the worked would release him,
would start work right away. If ...cummercial.. interests who were
packing the campaign.
not, perhops Mr Fell would get in touch with me.
The
he
he
in charge of Conservative pub.
iclty.)
IN DETAIL
At that time, commercial tele-
Popular Television As- Lociation WAB to burat upon I never saw him again. Mr vision was hardly more than a
"We who have been respon- it by Simms was released and in leas gleam in Norman Collins'e eye, a delighted country as For two years the Government spontaneous combustion, with a than two weeks I was reading Bible for the formation of this Association," sald Lord Derby, reports of his first press cun- had been wavering, but at last national figuro as president. they were about to commit The Duke of Norfolk would ference. announcing the forma "feel that a fundamental ques- themselves irrevocably. They have been very suitable, but it tion of the Popular Television tion of principle is involved." had promised to announce their plans in the autumn.
Mr Fell proved charming and frank. A short sharp publie relations campaign was to be launched, he told me, by manu- facturers of equipment, would-
be station operators, and other bodies ho could not name.
FIRST REPORTS
•
BOOKSHELF
BRIEFS
030
Mr Simmi assured reporters that "we have no financial con- nection with commercial TV."
His campaign was a model operation. Now that wo saddled with commercial tole- GREAT THE
NORTH and more deeply involved in a vialon, the methods by which it ROAD. Frank Morley. Itulolal world of make-believe, Her was foisted on us make wryly Pon, 258. Do not expect a cott- story is convincitigly told in the fascinating reading. The story is ducted tour along Al The first person by a novelist who is told in great dotali in Pressure Group. And there is a significant author sot out to explore the always compellingly readable.
THE WATER. seguol. ronda history, but get lost in ACROSH ansumd. ofter reading the maze of side roads and Michael Campbell. Heinemann, chief publletty omcer, at the Ordup, that one of cula de me where his fancy led 16 Livoly picture of center- Central Offer, but recently Pressure
Dublin society, which, resigned. The Popular Televi them must have been the Con-him. With 2,000 years to choose parary
Irish coffee, contains servativa Central Office for one from, he covers a good deal of like
sion Asociation lapsed 'after whiskey and cream. Their clothes 1954, but has now gone into of Professor Wilson's revelations ground,
come from Bybll Connelly, their action.
again. Renamed the William National Broadcasting Develop 16m. Hickey. The characters
sco ment Committee, it is at præfent em-aplendidly risk, without being campaigning for ¡commercial she for or going near the Blarney radio. ita secretary is Mr Ronald
Bimm
ts of the key role played by the
public relation and advertising MARNIE, Winston Genham. parties appear in men hired by Lord Woolton Hodder and Blauskion, when he took over the manage-Marnio stole from her ment of the party."
·man ployers, married -'u
Air Fell told me of an organi" | didn't love, and became more stone,
Mr Simms eventually became
*
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