1961-07-22 — Page 22

`REMARKABLE thing is happening in the massively conservative world of men's clothes. In their quietly masterful way the women's

| dressmakers are muscling, if that is not too robust a word, in.

So far no one seems alarmed about this. The only panic-stricken faces you see in Savile Row belong to customers who have just got their bills.

The tallors themselves, bask-

ing in their golden age, blithely dismiss any suggestion of possible competition.

And Yet herr, over the herizon, comes opposition, and formidable 1 could prove.

Nico, friendly chaps these dressmakers may seem. But they have een giving wonen dog's lite for years, banishing ngoms and bollores one minute and bringing them back twice, the size the next.

Now they are starting in on OUR clothes Where will 'our cherts be this time next year? That's what I want to know. And

It would thank Mr Hardy Amies

to loove my shoulders, such as

as they are, where they are.

It all started in an innocu. our enough way with M, Jacquies Fnth. He made some rather nice men's tea, the alraight sort with square ends, and found

to his delight that they suid Like

Д

Hang on to my

your suit-the

dressmakers

are muscling in!

ccarves, leather Jackets and houses know how to knep a anything, His famous complete sults.

secret. MI.5 could do worse than name, stitched op the backs, Hardy Amies is not far herall thera in or security con- saw to that.

hind He already does shirts, sultants. searves. pocket handkerchiefs, By the autumn we will know underwear, dressing - gowns, what a Hardy Amies suit looks pyjamas, after-shave and hair like. They are to be made and lotions. Now he, too, is going to sold by Hepworths and you will design suita.

be able to get one at any of These frst designs are closely their 390 branches.

They will guarded—and women's fashion cost between £10 and £28.

His competitors all know good thing when they go one and in no time we had Dior ties, Cardin ties, Givenchy ties, Hardy Amies ties,

EYE-OPENER

Thr

chormate international auccess of these Lon-

My uncle Peregrine

lers shops are devoted entirely is missing something...

to them was en nye-opcher.

Fath followed up with matching

Pictura by JOHN BOLE They are BOTH dressed by Hardy Amitt. His dressing gown (green and black stripes) cost E, his dress shirt £3 191 6d, his tip:41 21, 68. All fram Simpsons, Piccadily. He can't put hit iuif an until the fun Amies hasn't designed it yet,

CONTINUDE Necks WEEKS

thinner and five years younger and I wouldn't " wear it in, the street for a bat.

It had no collar, nd revers and buttoned up to the neck;. **It is, perhaps, a little extreme, caid the assistant pulting. At back in its hanirör..

Men's designs," says John Micheel,

another "WOSTICN's designer who has turned to men's clothes, "were completely neglected for years. · Manufacă turers didn't give it a thought and turned out the same stuff year after year. The dela was wide open, ""

EQUALITY

Hardy Amies would agreù. "Mca haven't been so clothes conscious for more than 100 yencs," he mys, "Women have had the fashion linelight since 1240. Now it is our, turn. Wo are clating equality with women,"

This is stirring stuff. I'm all for equal rights for men. II wamien can wear mauve why Can't we is what I diwdyd` suy and. furthermore, na takatlan without representation and o bit of help with the washing up wouldn't be a bad thing either.

But I'm chaining myself to no railing until 1" what "M"

Anies produces this autumn,

After an exhaustive and selfiess investigation Ento C matter close to all bur hearts I have come to a firm, indred an absolute, conclusion-Micu Chita Rivera

the bert legs in London,

(London Expreis Serátch),

QUOTE

by Clerkenwell magistrate Me Frank Powell, told that dinam gave up £0-a-week job es a gardener because he got wit

We need not expect anything thing that will happen if Balen- revolutionary,

Such a thing ciaga, Nina Ricci, Schiaparelli, fob because he got wet, I TE avery:Engilshman gåvo ub would be aginst all my prin Balmain end the rest also get don't know where we'd be 38. R coles," says Mr Amics.

Into the set.

It would foo because Mr Amies

He désigne dothes for men'

ts not only a first-rate designer, with the same gusto as ho does

he is also a good businessman for women. His hate have extra-

nation,

and he knows that a revolu- ordinary high crowd. His-by Mr John Flöld Evdha, dos tomary suit would not sell, leather jacketa are sometimes fending at Redditch, Worcester-

And my guess is that fardy so extravagantly stylish that shire;

VOU can call - a bonis a Did four-guinen braces, and elegant those damned Yanke øre doing now?" be anops. "Scooping out lollien in a heat wave,

wife, and his suits. five-guinea shirts.

the pulp of honeydew melon and filing it with Drambule, Then Not all haut couturiers are as I teled one on this week. It Bad anything clan and he wit Plerre Cardin plunged in EATING the stuff! Barbarians. Secretly, in the dead of restrained as Mr Amits. Pierre was beautifully cut, splendidly | probably forgive you. Câll him bend-long with shirts.

night, I tried il. Strictly between you and me it's delicious. Cardin shown us tho sort of tailored, made me look a stone l'a bad driver and he never will.

cks, with elaborately decorated MY UNCLE PEREGRINE is disgusted. As usual, "Know what Amies suits will sell like Iced they would took better on your lawyer, a Had doctór, or

hals,

EGYPT

IRAQ

INDIA

ALGERIA FILIN

GHANA

of the zimok Nutfenal Sovereignty”!''

COMMON MARKET