POLEROUTER
N
LGOURLAY
London Express Barcica,
IN A PERIOD OF Why your best watch should be a Universal
HIGH FASHION,
A WOMAN
I
TO LOOK UP...
The scalp hunter JUST HAD
at the top of Balmain's stairs
PARIS.
SHE was enjoying a rare moment of sloth in a large red arm- chair, and she was saying: "When people ask me what I do,
I tell them that I run the joint. That's all."
The "Joint" is the House of Balmain, one of the largest and most celebrated hives of haute couture in Paris.
As
The talker was Mme. Ginette Spanler, who is as practical, as industrious, as enchanting, formidablu Indy e any I've met in a taxing career of meet ing ladies who are practical. In- dustrious, etc.
Running the joint (her official tiile is directrice, but she dis- likes is pomposity) Includes everything except actually mo- delling the clothes and designing them, though I suppose she could do a little of each it necessary.
She säld: "All the creative work, the
designing, is dotr
by Pierre Balmain himself.
"Every Jine. every fuld s
Inspired by him. I have nothing
ut all to do with the creative
side, I'm just A bastuess
woman, the saleswoman,"
to see that he is not bothered by the petty annoying detulis." When she first joined Balmain as directrice in 1847 she was of- 'fered a largo office with her own
BALMAIN INSPIRES EVERY FOLO
She is also, when necessary, protective moat filled with se-
the diplomat to the prickly cus tomers, the virago Among the quarrelling vendenses, the mu- ther of the temperamental man- nequins, and the protectress of the harassed Balmain. "I have
eretaries and assistants.
But she said: "How
con 1 see what's going on if I am ride
len away in an office?"
She has a small desk placed at the top of the gilded salon
JACOBY on BRIDGE
WHEN your opponents get to
4
clum voluntarity, you
stairs-right In the middle of the overheated, strident battle- ground.
Wom
And there the waits, a com- pact, dark, good-looking
man, ready to meet the on- slaught with an armoury of shrewd charm,
She was born more than 40 but decisively less than 50 years ago, of an English father and a French mother, doomed
At the outset to a life of offu¬
ent. bourgeois ense.
"But," she said, "the famliy lost their money.
"It was the best thing that could have happened for me. I was allowed to do what I'd al- ways wanted to do work.
"We were Hving in England at the time and I got a job in the basement of Fortnum and Mason's.
Expensive
"I was sheer heaven for me, Selling things, expensive things, to rich people, important peu- plc.
"Marlene always stays here, of course. When Vivlen--Vivien Leigh, of course was staying here she used to have long con- versations in the night with our ent."
I
Mine. Spanier's husband, suspect, enjoys the heady scent of fame which pervades the Bat. But he has insisted that the large, inevitable collection of autographed pictures is display- ed only in the bathroom.
When he took me to sec it he sald, looking at the covered walls: "Soon we'll have to put the plctures on the ceiling. Then I can lie in the bath and look up at fame."
He added: "By the way, when you are writing remember that
ARMSTRONG FRIEND, NOT CLIENT
I am not called M. Spanler. I
am Doctor Seidmann."
But he said it coud humour- udly, resignedly. He is a philoso-. phical Frenchiman. He knows what he is competing against.
I WAS introduced in a Pari-
"I remember I was allowed to serve the Prince of Wales when sian restaurant to a slim,
he was Christmas shopping with dark-haired young
man
Was
his own list written in amudgy conventionally dressed ex- pencil on the back of an en- velope. I couldn't have been cept that his shirt more thrilled if I had been given the Victoria Cross'
Mme. Spanier still dezives an Inordinate comewhat naive pleasure from contacts with her celebrated customers, who range downwards-or upwardstrom minor royalties to movie stars.
And
open at the neck to reveal a small string of pearls below his Adam's apple.
The lady who introduced us looked at him admiring- ly and said: "Pearls-reni she admits she is a pearls give a man a virile, celebrity brave, dashing look, don't
you think?"
hunter,
"scalp chaser,"
Her greatest delight is to be able to claim one of her renown ed customers os "my friend-
the MOST un- generally for al lead, East doesn't have much of a don't expect to beat them bad- ly, or
course, thre are oc heart overcall, but he has good in back of North's casions when even the best of clubs partnerships go haywire, but opening club bid.
After
reaches six year in and year out winning
South players like to reserve
spades, East has no idea if he
100," can set the contract, but he has
that pretty good idea
his best chance to set it is to get a club lead from his pariner. also knows that in this rase th double will clearly call for a cluis opening.
double
of a voluntarily slam as a lead directing bid.
WEST
AD2 V 25A RA
+$52
4805
NORTH (D)
D
AQJ103
УЛК ◆ K3
KJ074
EAST ATB
❤QJ 1098
+ 10 04
AQ 20
AKIC
ROUTH
6 #AQJBT 432
the bid
North and South vulnerable
North Kosl Bouzil
14
1
14:
Wart 1
1 A Pass Poss IN.T. Pars Pass GA Pais Pass... Doublo Pana.........Pags Fais
Opening lead-
What lead should it call for? The most popular convention is one first muggested by Theodore A. Lightner, one of our all-time great players. It not only calls. for
umauni fond, but
The reason is that
Ho
And usually she can.
There are one or two excop-"
Lions, however, like the
Euro-
Exit
one play
pean ex-king and queen who HE other night that obviously thought they were honouring the House of Baimain
play "Brouhaha," first London with horo
by running up bits and said staged in
West's when challenged: "But a queen Peter Sellers, opened normal lead would be a heart must be beautifully dressed."
and closed at the interval, the sult East bld. Then how Mme. Sponter said: **The does East know that the dous workers must be fed." and sent
It was announced that the
his voice.
ble won't produce a diamond the bailiffs to the royal suite in star, Jacques Fabbri had lost lead from West? Beause, if the Ritz Hotel. East wanted a diamond lead he
hud a chance to double North's Frustrations
acc-showing bid of Ave din- monds.
But there's a rumour here that the company throw in the sponge rather than face an in- evitable guillotining by the Usually the friendships start critics. namong the hem-tearing frustra- As far as I know, the London
♥+CARD Sendations of the ntting-room. erllies, including my colleague
But they extend hoyond Bernard Levin, have never theatrical history clothes, to names like Maurice throughout Q-The bidding has been: North Kast
Coward (ot succeeded in instilling such o South West Chevallier, Noel Pats
course), and Louis Armstrong, degree of awe. who as far as I know has never You; South, hold: 4A987.5 KGB ARI$43been dressed by Balmain,
I TRANSLATE the latest Mme. Spanier lives with her husband, a successful Parisian Pouling utterance from the actress Brigitte doctor, in a spacious, oval-room- lips of
What do you do?
Bil three clubs. You have such fins apado support that you
can afford to suggest slam pmal-ed apartment near the Arc. do Bardot: "When General de
balilies in spite of only 1à high card polats,
TODAY'S QUESTION • Your partner rebids to three spades. What do you do now?
Aniwar Un Monday
Triomphe.
It has become a rendezvous, Gaulle says he is Trouce,
a guest house for any visiting he is right. But he forgets celebrity who is willing to save me. I, ani, another part of Hotel bills.
France, A different part."
"Whenever Noel is coming to
Paris hê calls up and its 11 Quel difference!
| his gulis la pandy,
(London Frpreta.Service).
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Proof No 2: Watches taken at random from production are user-tested on a large scale by men in all walks of life. Universal watches are tested in the Arctic, testod in the Tropics, pressure-tested under water.
Proof No 3: Universal-Genève has its own staff of Paris-" trained designers whose watch creations are.so good. looking they never go out of style.
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Sole Agentur, ED, A.KELLER & CO. LTD.
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