1960-11-26 — Page 19

STOP CREEPING COSTS”

PETER FORSTER

The cut and thrust of

air-conditioned

the

jungle

YOUR intrepid critic has just returned from a fascinating trip through

Ridge also has on

ex-wife

on hand who calls him Johnny. But she is currently la love with Claude, a Frenchman, whom she calls Claude.

Circulation of the maga- zines has. Improved but the frummediate financial situation is grave,

The flor is planning a new Ledyard, ONC

the jungle of Big Business, where nature is red in tooth and claw.

My guide-book was the big, best-selling American novel, THE series featuring VIEW FROM THE 40TH FLOOR, by Theodore H. White

188.)

(Cassell,

devoted secretary

at once tycoon, not tet:

General American staff and a the question is ob- of The view in

-named Laura, tained from the New York offler Puldishing Company. of Ridge Warren, once news-

it has to be admitted paperman, then a diplomat, now

that he is rather a dull president, chairman at

the

though at least he does board and chief 'executive officer

Laura he loves her.

CHANGED

Ridge has been called in tu balter up the falling fortunes of the company's two principal magazines. Ife hus a competent

ALREADY

TO THE NEW

SHELL

SHELL X-100 MULTIGRADE

MOTOR OF

MULTIGRADE

10W/30 & 20W/40

IT CUTS POWER LOSS BY UP TO 50%

The new Shell X-100 Multigrade is the first hon-ash motor all on the market. 'It is ideal for all : cari, fast or slow, old or new, summer, or winter; available in two grades, 10W/30 and 20W/4D.

"the hottest thing on TV since Gudfrey. (their Arthur G., I presume, not our G. Winn), and the advertising men are frantic-

¡L ally, searching for Pereative push."

new

If you conclude that there is a surfeit of ad-man Americanese Jargon in this book, you con- lude rightly--te is considered fashion wise, statistic wise. policy-wise

wisecracking characters who seem to me sadly lacking' wisdom-wise.

by

"This is Hollywood talk!" exclaims somebody to Ridge, who is trying to raise more money-which

gosh-dara

true, and presumably explains why Gary Cuoper has just bought the novel's film rights for one of his horseless ap- Learances.

Shab Ridge lake the easy way out and sell the magazines? No, he belleves they have mission, and is determined to save them if possible. It is a dilemma which will particularly interest former readers of the News Chronicle.

"THERE'S"

GOING TO

CE A RUSSIAN

VICTORY AT LAST!

How Britain

saw it

In Britain, people tol- lowed the. Potemkin affair with acute interest, Thic humiliation of the Czar's regime. following so soon after Russia's catastrophic defeats at the hands of the Jupairese,

provided one cariponist with a sardonic comment.

the

CHASING THE PIRATES.

||BLACK SEA SQUADRON'S

SECOND ATTEMPT AT CAPTURE.

MORE OUTRAGES.

*** Baggere ** Cher/pealants

Golenko, who had brought flls- aster to their cause when they were so close to ultimate troomph. The Potemkin's second surgeon was to become the sub- and ject of greater hatred

other than any figure in the 1805 revolution.

No one can say exactly what molives inspired Golonko. IL may be that he was simply try- In to prevent the loss of fur- ther lives; or that he saw more clearly than the others that the Potemkin's venture was doom-

POTEMKIN vituperation

MUTINY

PART FOUR

(Continued from Page 7)

and "The feeling of wer victory," weni en Feldman, shone in our faces, while the George, humbled and V- quished, passed again by ship which she had meant leave alone In the struggle with Czarism."

underestimated the

the to

ed,

But whatever his mollyes, he told the erew of the George that the Potemkin's ነርስ harl decided their cause was hope- Jess, and bad decided to retur to the naval base at Sevastopol and throw themselves on the mercy of the commander-in- chief

His editorial staff get together, form a committee, ond and that with managerial co-operation it

That was enangh, more than would be possible to gel the

With the counter-muliny

for the reluctant necessary tlding-over funds from crushed, the surrender appeared enough.

mutineers of the George. They sympathetic political sources--3 to be complete and unity re-

surrender convincingline of approach | established. But Matushenko decided to bet their which will particularly Interest had

cun- in first, and to confirm it by

40 en to militar former employees of the News ning

Ul the George's hy sending Chronicle.

officers, and was taken of his headquarters in Odessa to be And now, as the days of crisis guard when she sailed past the held as hostages.

Potemkin's bows again in state- Approach. when

Gutstanding bills for millions of dollars mustly alience and continued, on into

the harboux, - be met, the story begins to gain Intensity and holding power, a Mr White sheds most of his formula philosophising and.comn- centrates on the agonisingly real problemas of peonis-facing-un--Ten-Owusand-tons_of_ballic_ employment.

ship heading for disaster nt live knots: she was either out of Swiftly, in e vivid tour of the control or madman was at the Jungle. we follow Ridge as he helm. With the lide right out. within tries to raise the cash from an she would be aground

Jewish business friend, seconds. from a get-rich-quick operator, from an investment trust.

old

Humiliating

Strife-ridden since her de- parture, and as capricious as an

We learn too about the prob-over-indulged child, the George lems of organising his magazines -and remember that in America newspapers are mainly local, whereas magazines are national in distribution.

Tension

the Conqueror could hardly have chosen a more humiliating en to her disastrous voyage from Sevastopol.

Still at unreduced speed, she drove her stem deep into a con- cealed mud bank, swung her stern slowly round under the Impact, and came to rest neatly.

And all the time we catch but at an unnatural angle, hard

alongside the harbour's centre

the cut-and-thrust commercial atmosphere in what Henry mole. Miller once called

the air- conditioned nightmare" of New York.

Ridge loses his fight, but wins A moral victory by gaining severance pay for the staff in the course of

tense mandenivres on the buard of directors,

some

}

And the ex-wife is waitin for him in the sunset. Poor old Claude is left alone and, I dare sy, very puzzled, in Paris.

A bulky, energetic, enthralling book, enkaneed by excellent- size type: the print of most current novels, treluding my own, is far too small.

Chess News

Solution No 5930: 1-831 (threatentua balh 2 4x8 PXQ: R-B7 ch and 2 Klx B malci. Bk. 2 RXP ch RxR. 3 Rx8 male.

London Sapieni derizke

Just Tar

"Trailorous swine," "wolf," "criminal," "devil," were some of the terms used by mutineers to descritio Dr

TARGET

TOP

MAR

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the

How many

Worth of fur letters Br more eat yuu ink Trum LDE letters

Mrr on the left 7 making

Wurt

18. Eue

ach of the

MISLEN

fetters

be used once enly. Each word WEST Cal the large letter, Jeunt aid there must the fi winter word Ta

No pils foreign wurds: TODAY N 10 rover TARGET: T

good Bu words, very quod 70 words. excellent. Molation on Munday.

VESTERDAY'S SOLUTION: Adura agora apost area

pron darn dra dengan p Found B Crud grundj

Kur hard

CUTERES

paxoda ponds bangun pardon podstra PROPAGANDA radon rand rang Γεμάτ ziani.

Dung

print

London Express Service.

woman call "Mayday, Mayday" as he twiddled the knobs of his radio Within seconds set. He alerted Ilfracombe court radio station, warnings went out. For "Mayday" is the International code signal meaning "in distress." But the woman was taking part in a radio play from Denmark,

POST OFFICE carineer Philp Crouch heard a

POLICE cars toured Buckinghamshire towns recently looking

for the driver of a refrigerated van who was in danger of being frozen to death.

Unknown to the driver, the door catch of the van's giant refrigerator was broken. His London Brm told the police that the driver, making deliveries, risked being locked in.

- After an hour's search the van was found in Slough,: The, driver: warm and fitthurt,

This series has been adapted from the book The Potemkin Mutiny, to be published by Hamish Hamilton,

NEXT WEEK British aid for

the fugitives

(London Express Service),

GTA A

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