1960-10-01 — Page 14

WALL BEGAN WITH A BADLY

T

LAUNDERED SHIRT IT ENDED

BY DISCOVERING. A SURPRISING

RESEARCH ORGANISATION

THIS all began when a

shirt

came back from the laundry in a disgraceful condition. It is a shirt with collar attached--a soft collar, with soft euffs. It arrived home from the laundry, looking elegant in a transparent bag. But when I took it out of the bag, I found:

1 The collar as stiff as a board, all

wrinkled and ruckled;

2 The cuffs, likewise;

3-The buttons down the front were right down into the

pressed

material,

For this piece of shockingly inefficient workmanship I was charged 18, 68.

་

Normally, I do not send charts and smalls to a laundry. A wanaa eusten to my house who is a jarl among inundresses. She, irons every garment with skill and pride. Jer work is impeccable. Bui, at this time, she was on holiday. So I had to resort to the laundry. As this shirt was returned, my Husband declared it was unwearable, I

- EKOI MALL.

Doctor and patient

Why should this be sot For the answer I went to the man who knows more about Kundry problems than any other man-or wernun in the country, Mr Jack Leicester. director

the

Brilish Launderers' Research Assovit- tion, at Hendon

آوا

He airgaased the trouble like

a doctor with a sick patient.

The collar and cuits/ BUTO

stiff because the Wasbhouse supervisor at the

unity

added 100 much starch. Carelessness.

The collar was rumpled

und

ruckled through bad workman- ship.

The buttons were overpressed because the hundry equipment needed attention, The pressi machines jure padded

prevent the buttons being forced into the material. These pads should be renewed about

a month.

Obviously,

cheese-puring laundry neglected to do this.

What can be done to

unre

my Bud

prevent

ՏԱՐ neglect bad penny- pinching at the expense of the customer" The answer is i>: Hendon.

TAX

THE CHINA MAIL, SATURDAY, OCTOBER 1, 1960.~||

F

If you've ever scowled when the

laundry arrives...

BY DORIS BARROW

maintains that with rare

When you pass through

Mr Leicester The engaged full time on it. Euch glass doors into the

his members, Research week the laundry boxes

are all Association's building, there Is collected from the customers. exceptions, turn out first-class the same antiseptle cleanliness who are charged ihe normal work. thui you find in 2 hospiti. commercial rates for the dis- Technicians --chemists, physle-trict. 19te and engineersin white

occasionally

"Then why not have a badge or sign for them that the public

1

that caused much

criticism:

How to avoid blisters on men's collars; and how to preserve the immaculate freshness of drip-dry garments for men and

women.

Now experiments are going on with an ultrasonic energy generator. This would mdani shaking the dirt out instead of washing,

I doubt if it will become an economic process.

been Far greater success has sece2"

echieved with a "continuous

that has flow" project

been under investigation nearly three yeurs. This affecis "ALT"! laundry, such 03 sheets and towels.

B

KRUSH CONFINED NEW YORK TO

FLEURITY

OREALES

"Boy! What a swell opportunity for

London, Express Service

Pop to capture him single-handed"

And now Betjeman bares his past in a poem

coats, and girls in coloured The standard of laundry is can easily recognise as a hall

high. "Bul." mark of high overalis hurry Leross the highly exceptionally polished flour of the ball. Mr says Mr Leicester, "customers asked, '

that Leicester sits in a large upstaj's realise

"Because," says Leicester, room; from the windows he can article gets badly inucked "the articles of association of a see the dahlias In the front bout, when we submit it to research body, such as our own, gardens across the road.

some new process, You nee, preclude the use of the associa- we run the laundry purely for ion's name for commercial

be At present these have to advertising. experimental purposes."

In particular, sup-

washroom, The Research Association

port of research associations by sorted, sent to the 15

the uward of 4 Government then on to the

pressing and maintained, by the. industry grant would make advertising Ironing plants. about Seventy per cent of the

"With the continuous

flow," dimculty. Every member can, weight. laundries up tall and 12st. in

and down they however, use the

association's says Mr Leicester, "you put all the stuff in one mid, and take it on stationery, show-

out finished the other end."

Like # Sausage machine? **Yes!!

GEL

Immaculate

He is a big man.

say's insignia

By profession he is a chemical country belong 10

gineer. Fir 20 years MLeicester. Those outside are cords and vans!" Leicester did research work fu, small concerns." Members pay the Admiralty.

an annual subscription. HIS shirt was white. Me wore JY Immaculate, white, In retumi they receive semi-stil collar with long technical. advice on every points.

department

Blisters

do

their In- My reply to this is that a "You have a good laundry,” dustry. Eight experts are rich und expanding Industry I said.

fully engaged travelling round like the launderers cold wet) "Yes," was the surprising number-laundries,

Inspecting afford

without this reply. "My stuff is laundered plant, giving advice оп the subsidy and establish their here."

many problems that arise. And mark as part of their service to In order to got a continuous the Association works in close the public.. supply of dirty linen to work co-operation with the research What new can we expect on on, the Research Association 'organisations

kind the laundry front? started its own laundry soint Industries, such as

and years ago. Now 30 people are textile concerns.

ارا

soap

The Research Association has already solved two problems

WEST SID

This can be expected to come into operation before long.

It

will bring about A. great reduction in labour and the costs of handling laundry.

"That," I said, "should also mean a reduction in the charges made to the housewife."

"O1 course," said Mr the object Leicester. "Thai of the exercise.

Also desire to improve the quality of the industry's work."

the

-Londan Express Servica).

THAT

is how Who's Who described him. in 1950. Now, ten years later they have him "Poet."

What

11

as.

change. Ap. parently if poems sell they

then become respectable

by

Nancy Spain

enough for this famous in verse has been bought for Divinity, falled to please work of reference. Marvel- an enormous sum as a serial lous.

ly:

both in Britain and in the

father, failed to get a degree,

his

"I was a poet. That was why I falled."

"Come

lovely

bombs and fall on Stough!" wrote Betje-

mun. Arid we all agreed. · Edgar Allan Poe

Who

died of dissipation," said the notes.

And what is dissipation,

please Miss Long?”

Its dreadfulness so pleased

nie that I learned

The Bells by heart...."

he writes, and there is an echo (anyway) in my heart.

Miss J. Hunter Dunn,

Miss J. Hunter Dunn Furnished and burnished

by Aldershot sun............

What irony. How delighted Beljeman's kind, unhappy, un-

is the sort of glamorous tennis comprehending father would be at the respectable sales of his girl that all the crowds at Wim- How astonished bletion know. But only Betje-

son's work,

To the

gossips John New Yorker. Betjemen is Princess Mar-

The American version, which garet's favourite author. is about half the whole

He has even been des- thing, fell of my dash recent cribed to me

"the รศ man who introduced Mr

It is literally the first time by himself, his business, im- man had the wit to write her Armstrong-Jones to

the that a poem has attracted this mortallked in ironie stanzas down, and the adlity to make. * ...and stock rooms her seam profound as well as gilded cage of royalty." To

heavy with the tantalus

exquisitely funny. the advertising world Betje- man is the man who put Shell on the map.

•

First...

sort of money and attention.

patent locka

Even the scandalous Lord On which the family for- Byron was only published in tunes had boda made, volumes, and he never achieved The Alexandra Paince Betjeman's spectacular Baius, Seventy-live thousand of his Just book, 70,000 already print The ed of this autobiography SUM- MONED BY BELLS which is

More?

Whether Betjeman's poems

Betjeman device for will mean за much to us

in 1970 is another matter. zure I hope so,

hansom cabs (Patents exhibited in '51

Improvements

shown in '02).”

;

them

A

I'm

If, for example, he continues hly personel siga (it ends abruptly when he goes to be a failure as a master in a prep

I known him well. To due out in November and is me, he has been an amiable predestinest

on to be the Christ colleague on various TV mas Book for 1900. shows, a splendidly eccentric

Betjeman's work hps man, filed with passion (and Glowingly unashamedly vogue (and much, much more school) I think they might,

for his compassion too) for such home-sick.

child than that incidentally) not be Highgate on

For if Belleman could write things as forgotten railway wood

Because he is an acquaintance of equally romantically of the for the scrobble of stations and Early 'English

royalty, and may or may not advertising world, of television, prep school where T. S. Eliot have written his new long work the war, then the sequel to architecture,

was handed an early bound-up in Mr Armstrong-Jonce's book of The Best of Betjeman, Rotherhithe hide-out,

"Summoned by Bis might Slightly tubby, often for the widening life of Marl-

even out-soil 70,000 copies. bicycling about London, borough and Oxford, with trousers firmly held by old-fashioned clips, teeth "One is only interesting when ever so slightly scrambled, young and sleuggling!" "days eyes luminous and beaming, Betjeman. occasionally, sporting dandifl-

Beljoman in rend because ha is easy to understand.

His way

For historians of the future, who want to know how med and women of the drowned generation (born 1906, drown ed by two world suara, drowned- by social revolution;, drowned

From Highgate, ed straw boater: Betjeman Whitington

llko Dick Ho seas, through caally by the spread, of 19 and his ca brimming eyes, the things munication Pálda liku hits always charmed me, Betjeman was summoned by that militons of other middle dreamed” and

bells to his fate. "I was a aged, middle-class men and reacted

thought and His the failed!"

That is his secret.

| "betty" |_Buoccede with 45 poet," he says, "That was why, women also find romantis,

massen because it charma

...

Such historians of the Bellie Because they lack Betjeman's middle-class way of lo could Betjeman anys he failed to gift and they cannot have ho Better guide that M

Batjevson,

But now It makes, nows, learn

to carpenter, falleg åd - ihohæives celebrats"the"}{410 JoyLondon, Kayrdes Herpicu);

Be well. His autoblography make good at Oxford, failed: in tefumphs of their lives,

1