1960-07-23 — Page 17

THE CAREER CORNER By KARINA

YOUNG

UR nuclear age has brought a stage of development

which has given as countless benefits in all

sciences.

And this development has given rise to greater commerce and industry.

Hand in hand with all this sudden growth goes the propor tionate Increase in competition. But the manufacturer, while knowing full well how to pro- ¿duce at a far more economic rate, is quite often at a lost

to when it comes selling his product in competition with the opposition.

The obvious way to overcome this is to advertise, and today of the value and Importance commercial art has reached an nll-time peak, *

THE VAST

But with the countless Dos sible media of reaching the man In the street, he who tackles

commercial art as a career certainly tackling the vast!

is

This was well impressed upon me when I attempted to ascer- tein from several specialista in the field, something of the com- commercial plicated world of

SILENT

the

PERSUADERS

Photography also goes hand in hand with all this, especially in connection

with brochures, magazines and newspaper ad- vertisements,

But, apart from the adver- tising agency, there is great scope for the commercial artist, ita Scope that is manifold in variety.

From the sophisticated world of high fashion to the very practical world of industry, there is a basic need for good design whether it be what madame her delicately may wear on aristocratic feet next season to the heat-proof handle of a kettle.

IT

Girls-girls-GIRLS!

T is really wonderful the way teachers will try to formulate interesting activities to brighten up the student's already miserable life with yet an other nightmare.

·

C:

They will come up to you mittee, kindly pay the sum of a ON THE DOUBLE!” and say, "We shall do this I dollar think that it is a great idea;

The dollars, some crispy, but you would like that, wouldn't

more crumpled and dirty pour you?"

in mass confusion. Meanwhile,

So

music to the occa- with three neat, little some lend

sion

the age-old tune. . clauses, there you are.

"The Song of the Mercenary thing is Bargainers." dumped,

The format of the there, in a triangle kerplunk, before you.

From there, sans idea, sans desire, sans enthusiasm, sans of but with plenty protest emotion, you begin.

Sometimes, they even disre- gard the ceremonial rules.

"Cake sale!" All right, cake

sale.

SILENCE

"I want fifteen volunteers to form the cake committee," says scapegoat hopefully.

Silence.

"How about ten?

,2"

f

five

Five and twenty * minutes and three thousand persuasive adjectives later. "That's settled. We have three on the cake committee, Prudence, Abigail and Susie Homebody."

And she sounds uncompre hensively triumphant;

or is it so uncomprehensive?

Half an hour later: “All right,

wishing to join any specific com-

And if one calls to mind the financial position of some of art the subtle world of silent the top free-lance commercial persuaders where the unknown artists of our time, then surely becomes

known through the the monetary appreciation for you 20-and-80s, anybody not Tower of visual publicity.

The initial impact was some- thing like being suddenly thrown into an abstract world of. form. design, type faces perspective, lithography and rerhaps even a spot of brain washing.

In Hongkong today, commer-. cial art is rapidly ́ ́ developing from a potential to a very réal force.

Artists who are specialists in their field have come here from all over the world and the Bultant competition is

re-

giving

rise to higher standards. Hong- kong, which relies for its exis- tence on trade

and commerce

must offer a great scope for ad-

vertising as a career.

Of course it goes

without

the

as

Buying that the quality of art-work of Hongkong posters, ramphlets, brochures, etc.,

.presented to the overseas work!

must have

the healthy

traffic here.

a definite effect

on

growth of tourist

NO SCHOOL

is

no

Unfortunately, there specialised school as in other parts of the world where one can undertake a definite course. But the alternative method of "apprenticeship is possible,,

Reputable advertising agencies receive hundreds of applications jeach year from young new- comers, willing to work for just nomina] sum, thereby availing themselves to essential current Literature and material and even more, to discipline a talent and talent, as in any field of ex-

this calling is considerable.

30%

ロ凸

An idea for the dentist!

-Credit card to Roy Fay, Hongkong,

"You

don't have to stick all your ten fingers into the filling, do you?” (giggle) “I sure feel BOTTY for whoever is going to buy this and has to swallow it for no other reason than getting their money's worth."

"Maybe

we

ought to sell restoratives as well, and be sure to have some business. Do something about them flies. I don't mean slapping them into the sauce!"

:

"Will somebody please keep the cat from pawing at the food before I scream?"

Vesuvius

the killer volcano

(Cont. from P. 1)

Criers were sent round the streets of Naples warning people to live good lives, for the world was about to end.

It must have seemed like the end of the world. Houses swayed beneath a battering of stones flung high in the sky. One which landed in Massa, three miles 24 tons- 19 weighed away, much as 24 medium sized cars. One which landed in Nola, eight away was so heavy 20 miles oxen could not move it,

Streams of red hot lava poured down the mountain side and raced across country to the sea, which promptly boiled.

On its way the wave of lava swept away a procession of 3,000 "Watch it, Mucor; that's

people. Villages were buried tobasco

and rubble. you're emptying into 30ft, deep in lava hash your

like that."Too

Ashes fell as far away as late. Better late than never.

Taranto-150 miles. At least live and learn, chum, that was 18,000 people died. half a bottle of hellfire.”

4

·

"Well, how was I to know? And I resent your scientific ad-

who jectives. Anybody

calls else anybody

pinhead, obliquely or otherwise, gets fistful of olive oil smeared her face!"

MAD?

Q

on

Since that eruption Vesuvius has never been completely quiet. By the middle of last century It had become something of a tourist attraction. People went to Vesuvius to look down in the a crater, Hundreds of sightseers were there on April 25, 1872 looking at the red hot lava bubbling in the crater.

came Suddenly

a warning summit from scientists in the Observatory: “It's coming alive."

· “How much do you think we should sell. this 'for?" Pause.

Noth "ag?"

"Look Mu

. you, unless I have gone stark, staring, raving mad, I could do with less of your witticisms.”

Most got clear before the lava spurted and red hot cinders began to fall. But eight people

died.

+

in

Another big disaster was 1906 when 300,000 tons of debris fell on Naples alone and hum- "How about five cents each, dreds were killed.

then?"

"At thirty cents as the cost price? Are you . .? Forget it, you are!".

"Well,

thought."

уси

asked what

I

+

The last eruption was in 1944. Fire was seen coming from the top in January. On March 18

sznoke belched out and three rivers of lava started down the mountainside.

2

Two days later they had unit- "De-think then, Now, Let's see, ed in a 30ft. deep river 250 yards wide that was moving at the rate of four yards a minute. Soon it was well over a quarter

how many cakes have we

one, two .

"Think we can sell our left-of a mile wide. overs, I mean our merchandise.

if we cut the price to ten cents

a sample of each? No, huh? Let's give it to the gatekeeper, then.".

"Girls, will you. are you going, girls.

Kiria!"

+

where .girls

Credit card to Josephine E. Law, Kowloon.

BROWNIE' IS STILL THE BEST

NOTES

pression, is an intangible but ON

very necessary gift.

Under the guidance of the "old hand," they learn the im- portance of the use of colour and the psychological impor Lance of it's appeal; the basic principles of perspective and the very essential quality of Ecod design.

PHOTOGRAPHY

on

NOTES.

•

by DANKWORTH

Na June night in 1956 a car skidded off the road in Indiana-and dealt

a blow to jazz from which it has not yet recovered.

Three people were killed in Miles Davis masters. The group

One of them was that car.

a is billed the All-Stars with trumpet 25-year-old

player some justification for the use named Clifford BrowIL

of that much-abused term Easily the most talented the rising stars on his instru- ment, Brown steered a middle course between the fiery Dizzy

and Gillespie

of

the introvert

In addition to this formidable tack of acquiring an almost vir-

Miles Davis, evolving a style tuoso ability for things artistic which at the time of his death Eces the very practical know- ledge of the complexities of a owed little to either of them. Specialised trade.

CONFIRMED

Trombonist Jay Jay Johnson pianist Horace Silver, bassist Clarke and tenor saxist Lucky Percy Heath, drummer Kenny

Thompson are there to add sup-

way

No birds

Smoke rose to 20,000ft. Ash and cinders blocked roads and bulldozers had to be called out.

It was wartime and troops watched the spectacle from ships in the Mediterranean. The terror went on until March 28, It killed 26 people-mostly crushed by falling houses. The little town of San Sebastian al, Vesuvio. was destroyed.

Sixty allied aircraft were put out of action by falling stones. The next eruption is expected at least to equal this one.

What is Vesuvius like?

It's 40 miles round at the foot, 4,000ft, high. The crater at the top is a mile round and 300ft. deep.

You can drive a car or take- a train most of the way up the mountain. You cover the last With a rather frightening few hundred yards by chair lift. title, I was caught completely The topmost, steepest part is unawares -by the sympathy a desert of black ashes, clinker which exists between these and lumps of lava, Ít

to something like a slag heap in a

mining village.

three

but

looks

No birds sing, nothing

players, amounting telepathy at times.

One expected this from the Benny Goodman Trio and the grows. It is quiet except for the

steam escaping hiss of

from Gerry Mulligan Quartet,

vents. "Uncle is smoking his port to the great trumpet player, backyard. And I have

here it is right in our own who is in fine form.

pipe," say the Italians. never You

down into the gaze Hit Parade success has come herd a group before this one crater, sniff its sulphurous smell.

managed to provide a There are Miles way, largely as a result which

guides to show you of ballad convincing beat without guitar inside. They will get you to put Commercial art

of his soulful be can

It will divided into broad categories,

your hand in a crack. But All but three of the titles on playing.

we must hope or drums.

cake can be mean that

be very hot. "A CLIFFORD that doesn't REMEMBER

we'll The general poster and art-I

less of the Davis who

baked in one of these cracks in WOTE, involving layout, com- (Mercury MMC 14041) are re. hear

the effective use

so attractive

up-

10 minutes," say the guides. On position,

of issues of a previous Brown LP,

I don't suppose I shall per-

Soon the temperature will colour and type face-all with but the new tracks serve only tempos, like Blue N'Boogle on suade any confirmed modernist rise. Then the volcano will start the aim of reproduction in to confirm the impression gained this album.

to buy this record-jazz fans are smoking. And then-the EX- from the old, that for fluency My biggest surprise in recent particularly stubborn about plosion. On the other hand, design for and musicianship "Brownie," wooks was the special enjoy enlarging their field of enjoy- Why do people live near the display is essentially three 1956 vintage, still has the edge ment I got from JAZZ FOR ment--but I'm glad I have heard | volcano? Why not move right YOUNG_LOVERS The Archie the Semple Trio myself. I hope away? "It is the richest land Fion in window dressing, ex- WALKIN' (Esquire 32-098) Semple Trio (Columbia Lens- they record together again. in all Italy," say the farmers.

mind.

elimensional and finds expres-on all his 1960 imitators.

hibition stands and showcases.

sounds

is another set of six-year-old downe Jazz Saries 33 SX 1240).

MORE PLEASE

-{London Express Service).

"The garden of Italy."

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