1960-06-17 — Page 7

THE CHINA MAIL | FRIDAY, JUNE

1960.

Page

WOMANSENSE

IT NEVER looked right for town. For office wear.it was a wash-out from the start. And no mon wants to be seen dead with it at a cocktail party. But sneaking back on to the fashion scene all the same, undaunted, comes the SACK. And this time it is back where it started and where it still looks best of all on the beach. Cool and un- restricting, comfortable as a brunch- coat and shades more elegant, it still wins on points as easy, idle hot-weather

See what

is coming

back...

„wear." Which is why it is turning up again this year on the French beaches and the Italian lazy-bones resorts like Capri, where it began its career. And this week it came back in London. The one in the picture is French- 'made in tergal, a washable synthetic that looks and handles like silk. One of several styles on sale at Galeries Lafayette,

P.S.The makers have thoughtfully supplied a belt in case; doubt overwhelms you when you are miles from home.

FASHION

NEWS-FOCUS

by

Barbara Griggs

PICTURE BY 'JOHN' GOLE

The customer MUST be right

HE fussiest, most difficult person in the world

THE

to sell anything to-that's how they describe (ESPECIALLY IF SHE'S A TEENAGER)

that golden girl, the teenage customer, in American stores.

in even

matter of proven statistics that, Replacing him, a 27-year-old out, and the clothes are hand-

in America, the average teenager Adonis who looks like a movie-, picked for them. buys 11.88 pairs of shoes a year star, is charmingly attentive to while her mother is perfectly the girls when they come in, and

satisfied with three pairs.

The shoe department was ac cordingly logical place to the attack: and slx launch months ago they did just that

even takes the trouble to go all the way along to the High Schools to find out what they have in mind for autumn,

Study the 'new'

hairdressers

THE

The whims of this particular customer are a matter of increasing concern to shop and store high-ups and for one simple, obvious reason.

have been

HESE sales methods will per- Today's fussy, unsatisfied partments which

haps strike conservative teenager is tomorrow's opening up, one after the other, the most dignified of

English storekeepers as frighten- faithful customer of the the London stores.

ingly American. But the principle Nothing seems sound to me. But any London store still rival store. Throw away

could be more calculated, tp drive the goodwill of even one feels there is more to be done

shoe sales have the average English teenager throw for the teenagers, I commend to middle-aged assistants who pro- teenager and you

their attention this week the jeed too much of a mother-

10 a straight into the, arms of the away the potential

eus energetic example of a leading image. Replacing them: twenty

to 23, gratifying skyhigh, and the store, comfortable, club-like cosiness tomer of the next fifty Chicago store, Marshall Field. plucked straight, out of High which is still feeling its way and of the "weirdie" world, than experimenting with this doubtful being patronised, despised or promising young executives was School, and lavishly paid while market, has reason for quiet talked down to by the dignified

satisfaction. a man called Gordon Selfridge). in training.

years.

Catch 'em young and with any luck they'll still be tottering in Afty years from now, swear- ing you're the only place in town where they ever find any- thing that really suits them..

This accounts for the sudden rash of enthusiastically run anxious-to-please teenage de-

One move- ment of this

- simple egg slicer will do

the most difficult of all hard-boiled

egg cutting-

in sixths.

(Many years ago, one of their

Vanished now from their teen- 59 department are the crusty,

young men, aged 18

"They talk the same langu- Mother is so

age," explained Marshall Field's far behind merchandising manager, Frank

. Heep.

Vanished, too, the experienced THERE are 700,000 potential

teenage girl customers in buyer with firm ideas on sen-

It is, furthermore, a

sible shoes for growing feet. Chicago.

LADYLUCK-

YOUR CHINA MAIL HOROSCOPE

FRIDAY, JUNE 17 (January 21- AQUARIUS

February 19): An older person may be trying to You must dominate you. he firm in resisting bis in fluence.

PISCES (February 20-March 20): You will find an m- centive for putting greater effort into your work, aud the results will be highly autisfactory.

up

ARIES (March 21-April 19): A possession of great sen- *timental value which you

have missed will turn again unexpectedly. TAURUS (April 20-May 20): If an associate is trying to cause trouble for you, don't just stand idly by, but assert your right to be heard:

22-

Although

CH

Fashion shows for schoolgirls DESULT

already moved up

stores she ventures into oc casionally.

Such efforts are not confined shoe department. The

If you doubt me, study, the to the store aiso stages Saturday hairdressers. Today's average, morning fashion shows for High successful hairdresser is a dash- School girls, where the modele ing young man of 25 who drives are their trained contemporaries, a fast car, collects jazz records, free lees and coke are handed saw Fings Ain't Wot They Used

MISCELLANEOUS VIEWS ON

HILDREN

luxury, have bad

manners,

now

love

for

THIS

'N'

THAT

exer-

contempt authority, show disrespect for their elders, and love chatter in place of cise. Children are now tyrants, not the servants of their households. They no longer rise when their elders enter the room.

They contradict their sport for the young and also for parents, chatter before the not-so-young....There are company, gobble up their all the elements of good exercise and compétitive sport; and, at dainties at table, cross the same time, it is the most

their legs and tyrannise

teachers." their Socrates, 467-400 B. C.

over

PRESSURE

XPECTING too much of

child may serve to implant

by W. Bauer, M.-D.

than to be worried about radio- active fall-cut. Anyhow, says the Editor of the NEIM, maybe man "Is simply tettering along the same crooked path on which he was always intended to totter."

Tbe the first week of its run, and staffs his shop with pleasant young men and charming girla.

And if there is a country in the world where the young girls have better-dressed, more beautifully kept and prettier. looking heads of hair than ours, have yet to hear about it.

IT IS THE BEST _show-news 3 bove heard in years. As from now, skon › designers are 'shaping our shoes with a high plate romp, Enstead of cutting them away to the toes and almost down to the soles. Along with the Trallons, I have always preferred the high, aristocratie vamp that maker o weman's foot look narrower.

Right to left: Saxone's shapely pump wil e fina high keel, mode of alry open block nylon-misk, on sale at 69%. 13d. Centre: Rayan's perfectly classic pump, high-heeled, made of block crepa, on sale now. Left: plain shope, exotic fabric for a brocade silk pump printed in gold, plaks, red and white,

-(London Express Service).

JACOBY BRIDGE

undangerous' of sports. The in- MRS Darwin Nichols and

lial cost for fencing equipment is Hughes Mendel of Monroe, ....no more than $20. The senc-La dame place to winning the ing strip is only 40 by. 6 teet, mixed pair championship at the Beyond this you need only an-Jackson Nationals; Mrs Nichols *other. fencer."

RELIEF in him a tear of failure. Or- Auton on the pot. uelure

·PUBLIC · Speaker pressed a

dinary competition is all right,

t

has only been playing tourne- ment bridge for 15 months but If this hand is an example of her our great players in in Hitle normal play she will be one of

while,

and made the mistake of not

but it must not be overdone, him, and one asmeny of warns the Kansas State Board of the audience, as well as bus w She won the opening heart in VIRGO (August

Health. A child will do his best the stage on which ne su pi dhammy and turally led a September 22):

in an atmosphere of love, en- slowly but of signt. This is your work may at times couragement, trust and approval, ed as a suggeswen for the meitar trump. East rose with the ace seem pure drudgery, try to

and if he is treated with dignity hearth of puolences subjeciça lu realise that you are doing and respect. He should earn the long-winded speakers, and pershing his ace of diamonds, In- whereupon Mrs Nichols deve- something useful and that praise he wants, but should not haps even fue saery of ice lead, he returned a heart

efforts

Jopod a squeeze for the rest of appre- be discouraged by trying to ac- speaker..... are

complish more than he is able.

the tricks. ciated. LIBRA

your

October your

·

(September 22):

23. SELF-SUFFICIENCY

FASHION

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The key play-came immedi-

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Pais

Pars

The Book Boulevard

-It's Full Of Wonderful And Interesting. Thing

By MAX TRELL

NOW IF you could make NO

yourself as small as Khart and Hanid could-for they were the Shadows-of-Children iristeko of being real every- `day-in-the-woek Children-you would be able to squeeze your- seit behind the bookcase is their room and take a wtilk down Book Boulevard, which they often did.

Wonderful things.

There were wonderful things to see along Book Boulevard.

Behind the bookcase the backs of the books looked exact- ly like houses. And in those book-houses lived Poople whom you know, and have (I'm sure) read about-People like Simple Simon, Mother Goode, Alice who called her house Wonder

and Jack and Jil; Christopher Columbus, George Washington, and many others.

Often, as they walked along Book Boulevard, Knast and Hand would see these friends and neighbours sitting by the windows or wodking in their gardens or just leaning over their front gates. They would smile and wave to Krarf and Hanid as they passed.

Karf patted Mrs. Hubbard's Dog, Tray, on the head.

The most amusing-and the biggest one in the whole Animal Book House was the Whale. Knart and Hauld: would find han sitting in his bathtub rend- ing a book,

Everybody

thinks I'm Fish" he would say.

"Aren't you?" Hanid would exclaim.

"You look like a Fish," said Knarf, and you swim ke a Fish, and you live in the ocean!"

Shook his head

Greeted Jack

The Whale kept shaking his "Good morning Jack," Hanid head--and the whole house would say to a Boy sitting on shook with it the front steps of his house lleking something off his thumb. "Have you stuck your thumb in a plum again?"

Then Hanid would say to a Little Girl who was putting sheils along the edge of her mother's garden: "Good morn

Ing.

Mary! Oh my, oh my, you're putting that shell down upside-down! You shouldn't be so contrary, Mary"

And they would all laugh.

Old lady

"I'm an Animal," he said. am an Animal who lives in the water. You don't have to be a Fish just because you hạp- pen to like the water.

"Frogs aren't Fish, Seals aren't Fish. People like the water and they aren't Fish!"

And he roared with laughter. How, wonderfully lucky you were it you could walk along Book Boulevard.

But, of course you could al- ways and the folks who lived

Very often Knarf and Hanld there by just looking for them

would meet an old Lady with in their books!"

smiling old wrinkled face walking her Dog along Book Boulevard

"Good morning, a very good morning!" the old Lady would slop and say. And the Dog would stand up on his hind legs and wag his tall.

"Good morning, Mrs Hub- bard!" Knarf and Hanid would answer, smiling back at her. Then they would pat the Dog on the head and say!

"And good morning to you, 100, Tray!"

Met Snow-white

見

One morning they met lovely Girl walking on the sunny side of the street with seven little Men, So Knart and Hanld said good morning, and Snow-white nodded and the Seven Dwarfs tipped their beats.

Down at the very end of Book Boulevard was the Ani mal Book House. That was the

all most interesting plase

The Animal Book House was like a zoo except for several very important things,

There

There were no cages. were no keepers in charge of the Animals, The Animals never hurt anybody.

It wasn't at all unusual to see the Lion walking slowly up and down on the grass in front of the Animal Book House with his paws behind his back and the tip of his tail over hia shoulder, aoking a curved pipe.

Jumping rope

And no one was the least bit surprised to see a crowd of Monkeys turning, a rope while Miss Kangaroo "jumped grace- fully up and down!

In the big back yard behind the Animal Book House

give him

FREEDOM

of movement

FOR

FATHER'S

DAY

Sunday

June 19

Yes sir-what a wonderful move.

the

ment in Pioneer's great Stretch.

Zebras, the Buffaloes and the

popotamur would watch from a mud puddle.

Antelopes would run a race way Belt! Its hidden buckle while the Alligator and the Hip- spring actually gives up to one full inch every time you breathe, stretch, reach, bend, stoop. Get yours today..

Although HE social necessity which THE New England Journal ately. She won the heart and of Medicine suggeas at promptly ruffed a third heart. gave rise to health educa- "at a time when imponderable This left West with the only leisure hours are

you tion is that health and sickness curaties clutter

Wants a bath limited at present,

norizon, high heart so that when Mrs

How about me? Can't you must make the best use of have become more dependent on the time at your disposal what the individual does for occasional deviations of behavior Nichols ran out all her spades. Of course, there are better

old himself than on what can be are almost required to diver West was in a hopeless trap. He and more complicated squeezes fellows move over and make the Elephant ånd not. neglect

done for him. That this should one's mind back to sanity... had to hang on to a heart. Mrs at the proot of the pudding is room for me?" friends.

have happened at the time of erhaps this very purpose has Nichols discarded both dia- In the eating, and Mrs Nichols would say to the Alligator and low club from played for and made the the Hippopotamus. "I'd like to

take a bath, too!" SCORPIO (October 23-greatest technical advance in been served for centuries by the monds and

shoes to four of hearts had done its work November 21): If you find medicine is one of those para- Lashion designers." They have dummy and finally after the maximum.

doxes which constantly renew pur people's. zeet-into your partner impatient to our interest and zest in life," pointed that every principle of of squeezing West she let that good shoe fitting is violated, and jo also and wound up with four day, don't lose your tem- (John Burton, M. D.)

made wonien's heels so high that club tricks. per, but try to understand

they are almost impossiate to that he is working under

walk on. Then, having renderett

un unusual strain.

TEETH TOPPED-UP claims for denti-

11

SAGITTARIUS (November ing new, according to The Jour conspired with motor car design- 22-December 21): An ap not of the American Dental Asers to make the cars so long that GEMINI (May 21-June 21):

peal from an ailing friend sactation. Since the days of an- one cannot park when he gets Your temper having beer

change clent Greece and Rome, purvey- where he is going. Sartorial may necessitate a trifling aroused over, a

of your weekend arrange-ors.of preparations alleged to be sadian" is blamed for the "un- matter, you must not stay

ments, but you can hardly useful in preventing dental caries reachable and unnecessary but "have sung the same tune, ton that has appeared in the angry for long nor bear an

refuse. unjustified grudge,

changing the words to meet backs of the collare of men's spie CAPRICORN (December 22-changing conditions." "When," shirts."(The good medical edi

January 20): Criticism asks the JADA, "are they going tor must have had a new shirt from an expert should not to change the tune, and recognise more recently than as yet 1 annoy you, but rather spur that a dentifrice, ilke other de- baven't encountered that inoy tergents, is an aid to the tooth- ance, though I might as well ex you on to better work.

brush only as a cleansing not press my displeasure at the loop which Treplaces: the buttonhole a therapeutic - Agen?

at the top of men's sport shirts.) And if anybody gonders what,

CANCER (June 22-July 21); If you feel restive, and on edge, keep away from arguments at work and at homa and try to break your routine for a while, LEO (July 22-August 21):.

Give in to the whim of a close relative if at all possible. It means more to him than you can guess.

YOUR BIRTHDAY: If this

fs your birthday you can

FENCING

look forward to a year of THE art, or is it sport, of all this has to do with health, steady progress and an ex- fencing is advocated by a consider how much less damag cellent opportunity to con- New York surgeon, himself a ing to the blood prassire to de solidate your position,

skillful fencer, as an excellent annoyed by buttons and boys,

♥CARD Senseķ♦

Beuth

-The bidding has been;

East :

Pais

Fats

Pau

·West' North Paw 14 PALE

You, South, hold!" SAKI VIS SK73 4AKS54

What do you, dot pak

- Ar-Bid six clube. In mãe your partner has two sundi diepsonda Fod want the lead to come up to your hand..

Again your partner, háë re- spended one spådd to you

for dab. This is you

What do you do? A VAR Abawer Tomorrow

Rupert and the Squire-11

Leaving the mystery of the he says. "I just can't help falling green apples, Rupert tells wondering where Constable that here going to starch Growler Kai wying. It not le again for the los ball and to pick him to hurry in that way. Backborne, Ar first Bill joins must go and find out." So he humi. Then the little badger goer tums back and Rupert, seeing a How and finally sopt. Oh dear, fins bush, begins to gather, the I wish 1 vini, wo" inquisitive," fruit. All at once be "listena.

· AIS 'BIGUTS 45SERVED

-Full inch wich every movechent of jour body!

Pioneer

The