1960-01-16 — Page 6

WEEKEND Friell

SALE SALE SALESALE

"As I see it, it is the genual festival of the new religion of materialism which we of the "Sixties must replace with more lasting values!"

CH

-(London Express Service?

THE CHINA MAIL, SATURDAY, JANUART. 14, 1908.

RICHEST MEN IN BRITAIN

Presenting the personat

BEGINNING TODAY THE SIX case-histories behind their success stories. The file opens with GARFIELD WESTON

Can you spot a millionaire

in the crowd?

RECENTLY the men who run Britain's great

A food businesses were totting up their sales figures,

For There were smiles on their faces. never before had the British people spent so mich on food as they have in the past Christmas and New Year weeks.

►

•hat a prory of Deuske

Afre

Sem is, make- Er you

Kampai.

bend and white dic.

In an ornate Charles II room in Piccadilly a chubby-faced Canadian will be examining his rising For Weston Banners sales curve with more than ordinary satisfaction.

Pan Am INCREASES

JET

SERVICE

EAST AND WEST FROM HONG KONG

3 Jets A WIX Europe

WEEK

ΤΟ

VIA BANGKOK

EVERY TUES - THURS - SAT - plus 3 other Clipper flights weekly

4 Jets a Week to Tokyo AND THE U.S.A.

EVERY MON TUES -THURS - SAT-

plus 3 other Clipper flights weekly

Only Pan Am serves Hong Kong with Intercontinental Jets-world's largest, fastest, longest range Jetliners. Pan Am's Intercontinental Jet Clippers cut ordinary flight times almost in half-to Europe, to Tokyo, to the U.S.A., and around the world.

Not because it means addition

hial

**GU..

Picture

habbies.

by BERNARD HARRIS

That is the measure of how created Waston, now 01, has wealth not simply for himsel but for many thousands of

brifly folk.

wars factories, with 32,000 men ord farmers, Whoss mnarice

women on his payroll. Burling with anoid wixal

Yours ago he is amid to have Since

the war he has taken had the ambition of being able

Flamed 11⁄2 use that

mounds in tryk tulates in over the ABC chain of teashops to ttle a million pounds he selected He has bought control of biscuit enca of his ring children.

THE

Iman

He was a a maxic and romance Dalaner sheet as already fortune but became can get from TRES & he will see in it the realisation silence. en vision. A vixion that in the food biners a vast turn- over hand on enthusiastic sales methods and all profit mar- kins could be the road to plenty

Jur all.

SURPRISED

That vision came to Garficki Weston more than 40 years ago,

In the

British

First

Work!

bukery workers

Wes

wege

to fee 3 Canadian >urs ri: ed soldier watching them as they kneaded bread and rolini out pastry. While his comendess front were jostling from the hectically into the West End's theatres and dance-spots, your Gardeld Weston,

Toronto prosperous baker, was spending his letve han the trenches on a private tour of Britain's bakeries,

son

Soun alter the Fore T: Var Garfield

exploit that

When he was 23 hir father did He found himself manter ud →

dem making La Within Cons: Tibe

mi dr boss And four-fold

BRADA Boldly

cream bukers, nyugwing reanu- dimba-traditional centre or Arms, provision merchants, fee- ratio's quality biscuit trade-

facturers. is the site fer his first factory.

Bakeries 21 such a rate that it S he was laying up British wid that he collected busi- ITM-71 collect aces 3 other

How did Wostan market the tuscuite the poured bread and Tren there burinesses?

Jo the said world of jord Weston, Inore than groids marketing,

mek, imported a any other sempit, angle-minded principle Then he bouges to mary mail from mass-production industry:

that cel namely,

i is better Kameday more baitzires us

business the USA

to sell many things cheaply then to stil a few at a big profit

ITS BLACKEST

Wher

reached ZONE. turned to

fashioned Ealories Sud in Brain during he of

leave. masi-

It was not

of a question pulting business before pleasure.

BRICK BRADFORD

70

Though Weston said, “I never And here for tooney as such," he

uld not Izil to make It."

His Sed five years in Britain were

brought him reckoned to have

1250,000, and his fortune was

rising at

of £5,000 a week.

the

mic

By

Low he could well havo doner font--and still be left with 20 or more millions of his ow

He has acquired Fortnum and He could be the richest man la Mason, famou old Piccadilly Britain. business which is patronised by Whatever the propise gire of the Royal Family and which his foglund Weston uses his Weston decribes ar "the jewel wealth wisely. in my crown,"

THE MEASURE

Hia acts of good will have Leg carried out gudelly in the hows. It may be remember- Ld that Weston shopped dow the cash for 25 8pitires when Today, through nearly 1,000 Lord Beaverbrook was Minister But grocery stores and price cutting of Aircraft Production. supermarkets, Westos handles, few know that Weston poured. na he mys, "every sort of food energy the money into emer we nood every day. And to gency canterne for London's help keep them supplied he has air-cold shelters; or that bo hoạ more than 80 factories.

given his great Marlow house to the Salvation Army old people's home.

His sales to the homes of Britain so now at the rate of £ 123 milliom a your — and on each pind Weston is content with the below-average profit of €40.

It used to be said of Gerfield Weston that he was a man witN

His friends" say that smile.

he smiles less these days. Yet when he lookes back at his im- When he invited Brilish in- mense achieveidot since that in the First vestors to back him with their. fact-lading leavo cash in 1933 ho sold them 3. World War he its good reasons So on the eve of the Second shares in Allied Bakeries at ds, to anilo with satisfaction. PREV War the visionary who much. And he wELLŐZSE

Any investor 'who put

And so, I believe, have thing else as well. The sadd had taken over from his father £100 in it and has bold on to million of housewives and

has an avesi- slump was at in künckena proti z rule factory employing 100 his shares now

shoppers. westnek. Do help Cumalt's preple

operating * 36 'ment; worth more than £5,000.- He

Wextort

them

BRICK RETURNS FROM THE CONTROL

CENTER HE HAS DESTROYED..

BRICK!

FOUR D. JONES

MADDOCKS

STORY MON FRON

DENCIEL

SURE FRIK!

TALATÉ OT.

By Paul Norris

KRIS OPERATES THE CONTROL, VEVICEAND THE TWE-TOP RISTIANS.

THERE IT 18!

NOW WHATE

„PROK

SIGHT

ALWAYS KNOW WHAT I'M DOING. I'M A RUSSIAN AREN'T 13.

SOME ON

JONG $, HE'S GONE,

LET'S PUNCHT HIS

YOU CANTE

DO THAT

IHORG

YOU KNOW

MRPLAY YOUNGE

OCINO

POP-Serious Aleinent.......

YOURS THE

FIRSTTM CUSTOMTE5% ALL EVELIN MAC.

FERDINAND

MUST (6

Locres Lace Sove OF 34 ARE BUDNG IT A

“STRAK ALREAJ

'GO ABOARİZ! IN THE

LOCKER ROOM YOU

WILL FIND A NEUTRALIZER!

FURKY!!

""*(London" Ezpessi' Service).

The Fastest Film

in the

World!

ILFORD

FILM

NOW GETINTHE ROCKST AND

PREPARE FOR TAKE- OFF

Lady Sheaffer

POANTAJE PEN

Bever befemme fosztals

pe to express your personal kasta la fou Jewelry, Horne Soon mouran Ink bottle...

drop-in cartridges of Strip writing fuld.

Panto Agraria

UNITED PAPER 99,ATI

By Cog 9A3 NOOJ

IN HOLLAND THEY PLAY

THE CONCERTINA

AND THEY DRINK

Carlsberg

For reservations, call your travel agent or Phone 37031, Alexandra House Hong Kong

„Pan Amariona Wrek Ékaraya, Ina... Emor

PAN AL NI

By Mik

ishermen prefer

SWISSAIR