1959-10-10 — Page 3

THE CHINA MATE,” SATURDAY, UCTURER TU” 1559."

HIGHLIGHTS FROM THE SATURDAY "MAIL" FOREIGN AND COMMONWEALTH NEWS DESK

U.S. TV Industry Sets Eyes On World Market

New York, Oct. 9.

The American television industry has plans to expand to the furthermost corners of the Aworld.

Today there are 27 milion TV |

sure you'll have 100 rets outside the United States-million TV sets in the world-

market in the future-i and the number is increasing wide

"Mse more," he saich, only lietot rapidly. This is more than half the number in movies can afford the U.S. but it could mean 27 million and a half or two million mition potential new outlets for the Amercian product.

Already a move is afont to organise a TV equivalent of the Hollywood Johnston office, which promotes and oversees exports of American films.

The prime mover is Leonard

Goldenson. II.

American

Theatres

to spend a

dollars on one pleture because, They can get half of that in the foreign market. They budget for that. American TV can ex- pand if it hits that market.

HONGKONG

10

"In Australia there аге President of million people and 700,000 sets," "AD continued. Broadcasting - Para-Goldenson mount

flo Ine. He has American programmes

CX- Just came back from a tour of tremely weli. They're very Australia, Singapore. Thailand, US-minded." Hongkong and Japan convinced that this is a huge potential market for American TV wares

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Goldenson doesn't think Singapore will be getting TV puts In П unless perhaps it Government station. In Bang- kuk, there are 35,000 TV els In homes and Goldenson thinks it's highly important to get US programmes: in "to give the Thailanders our point of view

ahead of the Russians."

In Hongkong, a city of 3 million, there is closed circuit TV with only 2,500 sets. 'People can't afford iL It's a class medium rather than a mass medium. We talked to the officials about free and open

TV."

In Japan Goldenson said. they found 40 TV stations and an estimated 4 million sets. "More people have TV sets than own autos, by a long shot. But they aren't getting many US programmes because TV Is limited by the Government to paying $300 (£105) a half-hour for programines,

They want to build up their dollar balanie.

"I think it's as Important for the American Govern- ment to have its programmes in Japan as to have an army. "American TV would сапу the American point of view, despite the Westerns and who- done-its. If you try to restrict the type of programme, you

(don't show the US as it la und what appeals to people here. Our trip proved US programmes have a great potential in those arcas."--UPI.

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A Rare Tour Of 'Secret Rooms' Of The Kremlin

By ALINE MOSBY

Moscow, Oct. 9. Some of the "secret rooms" of the Kremlin, closed to the public since they were built centuries ago, have been opened to the press.

"And this is where Lenin |liyed and worked and here the Czaricias entertained their guests," said the guide in A matter-of-fact bone.

gluepot, irkwall, a calendar opened to the day after he had cled and a small carving of an Therr ope examining-n skull. ore dishes in the kitchen and The Kremlin! Its very name ] sheets on the bed. to Westerners suggests mystery Lenin's quarters are simple and intrigue, frightening and modest. But not so the grand citadel behind whose medieval | Kremlin Palate of the Czar. walls rulers from Ivan the Two stune llons guard the Terrible to Stalin plotted in carved and palnied staircast shadow.

leading to the royal private

colling But today in the New Russia apsuruments. Every

rich desius you can buy. ice cream and painted in postcards at the Kremlin gate. there are ornate golden chanS- Opened to the public five years deliers; every door is carved or after the drath of printed, often with the royal Stalinit huwi become .

symbol of the two-headed eagle, good "A" tourist attraction. American students with Crew cuts and camems mill through The anetent walled five-blocle square "elty of churches and palaces, now museums

ogo

Government offices.

and

Mony of the rooms are never open to tourists, but the other day correspondents were given

a rare tour of them.

SHRINE

The Russians have made virtual shrine out of the rooms where Lenin lived and work-

where ed, in the buliding Khrushchev now holds press conferences, Lenin's apartment left and office are just as he them. On his desk ore his

Purveyors Of Bogus

Degrees Arouse Concern In U.S.

By LOUIS CASSELS

It takes from three to five years of hard post-graduate study to earn a

Ph.D. degree at a reputable American university.

But if you aren't too choosy about your alma mater, you can acquire a "doctorate" with far less trouble. All you have to do is mail a cheque to one of the numerous phony "colleges" and "Institutes" that specialise in exchanging spurious academic prestige for real cash.

19 and

The Cats used many palice rooms as barracks and stables," we were told. "Leni thought they had been loopt in very poor condition and he ordered them restored."

When Khrushchev reopened the restoration the Kremlin

continued and still work was isn't finished. One of the Royal Family's private chapels (there are "six or seven" in the Palace, the guide thought) was used as

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a store room for so long the NIGHTCLUB Kremlin landlords forgot it wast there.

RELIGIOUS MURAES

"dis- To reach that newly covered", treasure wo üled down long narrow high-ceilinged cor- ridors, down twisting NETTOW stairs with enrved stone steps At the end was a gem of a little chapel, its walls and pillars covered with religious murals.

Icons, or religious paintings, many studded with jewels, cover the walls of came of the other family clepels. In another the doors are overlaid with blacken- ed faxidised) silver beaten into religious frescoes. Steam radia- tors and electric light switches look out of place in the exquisite | sitting room where the noble Boyars, to their long beards and flowing robes, used to wait for an audience with the Czar.

In bge горта Peter the Great played as R boy by pelling-high Bussian coloured file stores. In the hall of St Catherine standing crystal candelabra 16 feet high and green malachite columns, Now and then you see signs of the new order. A bugu painting in one elegant reception room showe Lenin tallding to a group of enger. excited Rus- The huge gold-and- white ballroom. now is the scene of Kremlin receptions and adjoining is a new wing where the Supreme Soviet meets,

lans

There are at least 200 of these | countries into believing that 2. They would place on the diploma mils now functioning they can get a bona-Ade corres-record, with full Congressionat

In one cold, dark hallway, in in the United States. They talte pondence course education by Immunity, a large body of factual the umised Czare apartments 1 New York, Oct. 9.

about In the expression is used ad- scraping up enough dollars to Information

these found half a dozen thrones, one There's only one place in visedly-about 750,000 "students" "enre)" in the phony American colleges,' their names and loca marked Nicholas 1, standing

Their gross income is schools.

tions, their proprietors and lonely and abandoned. Above America that advises you a year.

estimated at $75,000,000 Students in undeveloped coun-ivities, and examples of the the kingsize chairs through t how to furnish anything (£27,000,000) annually, and it's les, who attach high value to an segous international implications little window you could sou from an igloo to a palace, nearly all clear profit since they American degree, are cosy tar of their operations."

scurrying to and fro The National Design Centre, aren't burdened with the ex-gets for this kind of fraud. So Through this combination of in a new hall in the Kremlin now celebrating its first birth pense of maintaining staff or many sof them have been public exposure and legal action, for Communist Party Congresses. day has put 750 square feet of premises.

"caught," the Council says, that the Council believes, "there is a "it will scat 6,000 people," files and a staff of seven at the

foreigners are

enthusiastically. beginning to real chance that American de- the guide sald disposal of a furniture-happy

"question the Integrily and,

gree mills can be eliminated "Our present Congress Hall American public.

from quality of all American" éduca- tion."

the educational scene."-holds only 2,500 and we need a

bigger one."-UPI:

Founder and President Nor- man Ginsberg said the centre is dedicated to furthering good de-

slun.

walk

FLOURISHING

.

DAMAGING

This racket has been Bourish- ing for many years, and only s few sporadic efforts have been made to stзmp it out. Mary i

V.S. Many

officials abroad doutors who were aware of its Anyone can simply

existence have tended to shrug it have reported the racket to the through the dow and wander

off on the grounds that anyone State Department, warning that through the maze of show

foolish enough to buy a worth- It is, heavily damaging American rooms,

where

manufacturers less degree should be allowed to prestige in countries where the show their present and future

go ahead and waste his money. United States designs.

An abrupt change in this friends. Jaissez-faire atlitude is под brewing. The highly respected American Council on Educa tion, an organisation that is fairly awash with legitimato Ph.D.'s, is preparing to do battle agalast the purveyors of bogus degrees.

There manufacturers pay for the privilege of showing their wares which, have to be up- proved by a counell of promin- ent interior designers.

STRANCE REQUESTS

The Design Centre does not sell anything displayed; it gives

free advice to furniture hunters

The Teason for the Council's

on what, why and where to buy. edheer is made clear in a

And among the 300 to 400 in-special report which discloses qutries. a. day...the Design. Centre i that America's mail-order de comes up

WATCH FOR IT! strange requests. Where can

against some very gree factories are now going

19 eager to win

The report points out that It is difficult for the State De- partment, or any other Federal Agency, to take effective action arsinst the racket. Under the American Bystem, control over educa- tional

institutions-real and phony is a, state and local responsibility. -

A few states, like New York, California, Arkansas ⚫ and Virginia; have dough licensing

I big for International trade. laws which can be used to cruck And "wormy-looking floors?", "Through gifltering advertise: down on diploma mills. But a kitchen clock shaped like a bunchments in foreign newspapers and large majority of states have no of grapes?!, and "a sofa bed that magazinent, they are misleading effective legistation on the sub- sleeps three."----UFI.

thousands of students in other Ject, according to the report, and

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"26 states have no legul control- whatever over educational Institutions granting degreça."

To clean up the situation, the Council says, the basic need is for nationwide adoption of uni- form state legislation to minimum standards for licensing and operation of all institutions of higher education, partiqdiarly those that grant degrees. The council of State Government has already indiented readiness to sponsor this effort.

The Coumelt also recomİ- mend that a ¦ Congrématonát. potumities.conthiet fuit; public hearings on the problem në

Those hearings," 11" 2018, would serve two "purposen fel, They would point up the. need for supplementary Federal: legislation" to bope with inter- stato pisd dinternational aspecte: of the botua degrna čištNCI

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