THE CHINA MAIL, TUESDAY, SEPTEMBER 9, 1958...
WOMAN'S WORLD,
M.
By Peggy Massin, Reuters Correspondent
Paris, Sept. 8.
PIERRE Cardin, former pupil of the late Christian Dior and now one of the brightest young stara In the Paris couture, is flying to the United States On September 10 with a selection of models from his new winter fashion collection,
taste of Paris couture American sil merable
This collection, launching the
mushroom bulky-topped
houette, scoret an unprecedent ed .succes with American buyers who attended the open- ings
the winter fashion collections here last July.
During a trip lasting from September 10 to Ocfaber 15, be will show this new "mush-
silhouette In leading eities from colist to coast of the United States,
lo 191 women
WOMANSENSE:
America Raves
About British Clothes
DEE WELLS finds the fashion success
JUST
story of the year.....in the mink-lined office where they applaud & Duchess's choice
The
gilt
UST off New York's Fifth Avenue is an office
that looks and acts like anything but. decor runs to mink-upholstered love-seats, starts with showing for the angels, and white fur rugs.
who make their own clothes,
1s series of fashion paraden
press and trade at the Waldorf Astoria Hotel on September 18.
In the cashmere-lined bottom drawer of a filing cabinet. there's a gurgling-luppy baby-cherished property
What was once a wall safe is now a built-In refrigerator. One shelf for the baby's bodfles, the others for champagne.
Wearing £17,000 chineliftia coat as casually as on oll strawl, the boss-lady of this office perches on a corner of her Bft - square, pluss desk, and påggles into a pale-plak telephone.
The following day, M. Cardin | of one of the secretaries, will fly to Boston to prve the Young Talend Aword" from The William Filene's Sorgi Company. Other citations by Cater alore for outstanding Hi yigit, undertaken as the designing whil galus year to guest of McCall's Magazine idea. Robert Capucci of Rome and marks the beginning of a cluca Jumea Galonos of Los Angeles. collaboration wild McCall The three designers will meet Patterns. Wille in the United in Boston to receive the awards States, he will inaugurate his at a special showing of typdeal first exclusive designs for this models from each collection.— | Trivolak, organisation ad o bring the Reuter.
YOUR
BIRTHDAY
TUESDAY, SEPTEMBER 9
BON day you have an imagi
tive, creative and motiva omotal, together with excellent rega power and very definite ngritating-. You are perhaps a !! il promulgating your ideas at first, bruis as you raw pen Việtion
ability to propastatulase improve You gain confidener un pea de mi, In youth you will want a travel widely piki WH M
your
think
t
Very hilmie, very pay, but me is Rosemary Sheelam, and she looked downright frivolaus. But it be an office. And Ilose- mory Sheehan fa far from
As America's top- flight fashion promotion expert,
By STELLA⚫JACOBY
athers or their prom tu help, Yena imust learn fed to stand on your own two feet. Then, if you want to enter bila u partnerships or some copperas uve zilent, suu can shure and ante alike to the advantage of all.
-ON BRIDGE
Squeeze Eliminates Need For A Finesse
By OSWALD JACOBY
celyne when will enable W 23 points opposite the
Disposedble that in the area! dan three decade at your life, you will
you to neçominlab something mimitating ideas from pli cultures, ichick goo
always dreamed. Then, as you pauw older onet nestle
Tak
would down, yeni will draw
These experiences as em.
Don
You have been given talent in the fine arts, especially iterature ente, and thinuki Bevetou kome gift to the utmost if you te des round th heights to which, by neht of birth, you are entitled. Your alouki be destined to occupy the centre of Bre's alage, takist un motives part in all Fultural activities. Your mastele personality is one that attracts seale Into, your rafall. Never Plan 00 much" antidesse in the opinions of
וויין
is the sutra an young life pazi mt you well ii Bar mood to surveis, bellging fame mad even weaður. Aprong the
Is date water Vinny Au tun, James Hilton and count head at log, authman, Beri Janin Vetentie, author and drar tist; and Alfred M. Loddon, Governor and Katsas 4000!
1931
Presidential variate
liave ip To Bird what then slats stone for veti forrow, select your Furth for and route mite fonte: taptaple bet youn bith-
Noti dally pude
WEDNESDAY, SEPTEMBER 10
VIRGO (Ang. 24-Sept One of Nara salsa clay. When
CROSSWORD
14
13
F1
Actual
1. Pruit provider 1 18 41.
4. Put into position (8)
1. &. (9)
12 8tage part 14)
13. Extinct birds. (5)
- 14. Practurer, (8)
10. Emall bauso. (3)
18. Bcana of battle wito Turks (7)
JV. Ens, (31
~21. Allow, (3)
2. Spanish DINIKA. (33
24. Later. (5)
36. Handy for book (9)
Blown
1. Plowers before-and
fruit. i, 1
Tasty dishes. (8 41)
3. Tough, (4).
4. Take in print. (4)
6. Termial.
8. A SIM
10. Kind
cherry (7)
15. Cutter
(+
10. Open to 42
17. Bro
person. 15}
20, Rug. (3)
23. Porlod '
Yours. (3)
SIDE
after-
7 Shelter. (37
GLANCES
Gelbarth
8-20
with eve Pakitlenty
and R LIBRA
dorest X
%% they will retoun at o
1-OFF. 20-
32)--
If wel. Dean can be nyrettin piib- El come to the Joge tidday Utili sasur best pudgment
SCORPIO (Oct. 21-Nov Tal all pible, postpone boldwuz operations, for now, Tan wang vrys paleation, youki arbe
SAGITTARUS (Nov, 23-Her. 23)— Tank twice tardore Janing
16 guranteed by his partner, North would be a coward not to contract for the grand stom.
Soch looks over dhuniny and route 12 sure tricks and it mighty good play for the 13th El can break this clubs evenly; he can finesse for the queen of hearts, or he can pick up. Findly. there
X Rasible Squeeze
Since South does not mind go- In down more than one trick, he starts procverings by taking three spades and four diamon
East does not know it but he hu bern-sqlevzed-ulready—the
4KQ44
EAST
NORTH AAQ3
29
A70
• NOG
WEST
vay. You evadis bas pendimaan
aipaat.
1098785
VCAPRICORN [ber. 21-Jan
20)-
hoge
B
874
*93
to anyone who give you
mogey
you to buy furrchimps, especially furniture, you
Bet til good burgatru no.
AQUARIUS (Jan.
Feb
19-
If you are not feeling na tu pan, per of your the bugh! be at favill 1422 Druse L.
26)
PIKCEN (Feh 20. Tar You may be the type le zused a kid
Desh ar. See that you pet
11,
west plenty of sleep.
ARIES Mar 21-
U
Ask syneone you trust là help you za sedeing a personu pusat You
van Jevturocute some other fine.
TAURUS capr 21-33ay 213-- If you think you arest inti ironies,
A 1925 to lieture trying
to del Insura
GEMINI 13ay 33-Jun 20 This showdhi hi a fairly good day for thre of you in rehall merchandizm! A quick Bittuover With prof.
PANTKIC Elune 22-July 1)- Deat bo tri upret af plots f
mering a tem portievening porary nag- All works KJELL Tigh Joler,
LEO
(July
J 21-Aug- Me: gutient be the worst polley today. Things go better at the omer it you hold your temper,
CHESS NEWS
by LEONARD BARDEN Solution No. 5472; 1 ExB ch, RXB, 2 Q-17 mate.
Lunde Espress Series
By Galbraith
4) Pug. 4. the Pigh. 1999.
© 1960 by NES bustan, bu,
"All the baby sitting' you do with a two-year-old is dono while ho's asleep!"
A 12.
10954
+952
J 10 7 2.
SOUTH (D)
AKI
KJ32
KJ 103
* ABS
No one vulnerable
South let orth East IN.T. Pass N.T. Pass
Pass
Poss
Opening fead—-♣ 10
has to Jet Iwo heally go because. he sees the need of hanging on to Those four clubs.
South has discarded a heark from each ind and now cashes three clubs. West shows out of the third club and South now has a complete count on the East hand.
East started with cractly two spades. three diamonds and four clubs and hence must have also held exactly four hearts.
This meant that West started) with only two hearts and st would be holding them. Each opponent is down to two hearts
sh› mnicer a very level-healed SERH year,
THE CREDIT
A lion's share
hosemary
"Dar-Ung," drawled Rosemary Shechan over a Transatlantic Co London designer,
phone Frederick Sturke. "If it's mad-
neas, it's for t
To Starke and a handful of ather London wholesalers sho made an offhand offer; "I will take some of your clother to the States and shione 'em to a few people here and there,"
"Here And Iliere" Wan Sheelianesque for coast-to- coast. The "few people" were impartani buyers and top retailers In the principal American cities.
The British fashions awept off o a 25,000-mile crisscross tour of America and Canada. Special
were organised.
Sheehan and fashion shows
her unlikely offee-pos e They were featured on TV. Bon's hare of credit for the Large stores devoind window
| British export surves slogy of displays to them. American
the year.
Couls to Newcastle, sceptics
| staterçal. Why should América
import British foghlussk
Look at New Yorien-huge-ray- trade! Look at all the top
drawer American designers! Look at the shipping cost.... the import duty, the cullion. Madness!
dim-
papers and women's magazines were plastered with: pletures and press releases,
And what happened" NOTHING.
LONG SHOT
It pays off
RUT Etosemary Sheehan, Frederick Starke, and a few Faithful others still belleved British fashion could sell in They doubled their sent touses, bet again, and
nother collection on tour in
Americn,
America.
That was last year.
And now the long shot 14 paying of. Paying off hand- somely,
London wholesalers who sluck the course can today cock a shook at the gloom- mongers and say: You look! Look at the sales figures. Look at the lovely dollur orders pour- ing in from America and
Canada.
These dollars are snapping up off-the-peg dresses in every thing from hopsack to chiffon, Crusty-embroidered stiff satto theatre coals. Rustling silk clty slicker subs. Play clothes.... separales...... knitware ....
on
2
a
hancer it looks liko nothing. Only a woman who really knows clothes will pick It straight from the rall," A nice theory. But how did he know?
"The Duchess of Kent came u the other week. She looked over everything carefully, but just took one look at this dress and ardered it on the spol."
.
But what did that have to do with exporting to America?
"Just this," he went on, "A American few days later an buyer came in. The minulo sha and ball dresses. Plus il saw this dress she said:
'I' accessories.
take that, How soon can I have it in stock in Chicago?!"
PIL'S frantic!"
-export
manager.
orders are a deluge. anything like it,"
ONE LOOK
saya
allo
"American Never seen
and she knew ›
T Harry B. Popper, designer- director Leslie Kaye made
a pertinent point,
THE CLOTHES
They all want
In woollen fabric exporis alone Jacamar last year garnered a cool $1,500,000,
Dorville are exporting bulky knits, suits, and dresses as fast us they can turn them out, Well- bred tweed from Matila are emigrating to America in droves.
Horrockses look happily sur- prised at what they modestly call "a steady rise in exports. trend is The buy-in-London established, and spreading to American retailers who never before bought so much as a raincoal here.
My American spies tell me that a loathing New York women's wear department store plans # "Buy British" pro- motion for this month. Every being stocked départment Is The TT is as simple as that,
with British goods. Every win- Buchess u[ Kent knows dow will feature Made in clothes. American buyers know Eugland fashions. clothes. And American buyers
know they now
can get in London the kind of clothes their customers want.
"American women know clothes." He held up a muted All over London the cutlook cinnamon print. "See this is bright, Aquascutum estimate dress? Looks like a dish-rag. their coat exports to America "In fact, is the best have Increased four-fold in the dress in my collection. But past three years,
BOYS' AND GIRLS' MAGAZINE
A Bubble Gum Ride
-Punch Slides Down A Rainbow To Get Home-
By MAX TRELL
so Knart suked Mr Punch to tell
and South's three hearts are 64MR PUNCH," said Keart, him all about his trip to
"ME PUNCH," said Krart, Moal about his
good irrespective of who holds.
the queen,
the
"Well," said Mr Punch, "it all
wher
He has used the Turned-About name, to his old squeeze to eliminate the need friend who was sitting in his started one afternoon
for a finesse,
+CARD Sensent
South
1#
?
The bidding has been:
West North East Pass 14
Pasa
You, South, hold:
AAQË ♥KJ4 @Q97 4AK14
What do you do?
A-Bld two no-trump. With 19 polits and balanced strength this is the perfect bid,
TODAY'S QUESTION Your partner continues with a bid of three diamonds. What do you do now”
Answer: TamARTOW
racking chair under the sunny was chewing bubble gum." window, "did you ever go up la u balloon?"
Mr Punch opened his cyes wide. He looked at Knarf smiled.
"Bubble gum?" asked Kaart "Bubble gum," nodded Punch. "It was a fine, sunny day, I was and sitting on the back steps of my
house, waiting for my mothe to call-me-into-dinner, 1 had a half-hour or so to wall. So I started chewing
stick 11 bubble gum.
"Did I ever go up to the Moon? Is that what you said?"
"No, I asked whether you'd ever gone up in balloon Kaart corrected him. Not did you ever go up to the Moon."
Curious Thing.
"That's a curious thing" re- pled Mr Punch. "When I was about your age, I once did go up In a balloon. And not only that, I went up to the Moon as well." This sounded very interesting,
Rupert and Floppity-45
Aller tea Rupert cannot control liis impatience any longer. and getting permission from Mrs. Bear, he hurrica out. Alter
ger on?" Rupert demands, "! got back the collat and lead and have taken them home." saya Bastun. And I got a reward, but, while he sees Raatus walking from I'm usery, Rupert, I can't give you his coltage, and to his surprise half as 1 promised." The little the country mouse is showing na moun looks very 'mlachiavčna, de excitement. "Well, how did you though he is trying not to use.
ALL ANUNTA ABSERVED
Got Larger "First, I made little bubbles then bigger ones-then quite euert ous ones."
"What happened?” Kharf.
asked
"Well," Mr Punch continued. "the last bubble I blew was ev, Elgautle that, before
245
Punch made bubbles chewing on his bubble gum.
1. "What was it?" asked Kaart.
"It was o Rainbow," Mr Punch told him. "I grabbed hold of it. It was a good thing I did because, at that moment, the bubble snapped. I would have Kallen all the way down."
I could "What did you do on the nake It burst. I found myself Mainbow?" asked Knarf. rising up into the air. A few "It was the most wonderful ninutes later. I was high over thing, sald Mr Punch. "The the house,
Rainbow was like a long smooth
"I could see my mother, sil-banister, stretching from the ling out on the porch. She look- top of the sky right down to the ed up at me and shouted: Din- back steps of my house. I sild ner's ready! Punch! Come back all the way down."
here!'
"Did you?" Daked Knarf. Higher And Higher
Mr
"I bet I was fun," said Knarf. "You just can't imagine what ⚫magnificent fun it really was" replied Mr. Puneh, "Never. In my whole life did I ever enjoy such. a long slide. I was home again before my mother had a chance to put the dimer on the table.”
"How could I?" naked Punch. "I kept riding higher and higher into the sky. My mother shook her head and went back - "I hope she wasn't angry."
into the house again,”
"And did you got to the
Moon?" Knart inquired.
sald Knarf.
“No," said Mr Punch. "She wasn't anmy, but she never let
"I paased right by " an- me chew bubble gum again-at owered Me Punch. "I leaned least, not before dinner.""
out and touched it. But I kept"
“And did all this really hap- going oven higher, And then 1 pen?" asked." Knart. came to a beautiful bridge. It
Kaart wallet but Mr Punch had all the colours of the Fain. dklä't answer: He had 'fallon bow."
Last sleep.
A Chleago retailer is follow ing suit later in the autuma,
And reports from the West Coast claim that the rush on anything British is so fevered that even shooting slicks are sold out.
took
The flawless cut and simple, uncluttered
it in the American woman's hallmark . . . And she finds it in these British clatlies."
Dress and coat in
tweed off-while mixture with a
beaver callar.
party
dress.
2 scoop-necked and sleeveless, the bias-cut skirt. silmy.
In iined for grace. pale blue satın with matching silver-heeled court pumps and satin. clutch bag.
A timeless cleric In a new length. Proofed popiln coat in ott-white, cropped at length, the
scarlet
Hlaing wool echoed in the shaw! collar.
allowances that sort of thing. In British clothes they get all these things.
THE COST Still cheaper
production
OWER
costs
Recently Rosemary Sheehan "I mean that British
How in from New York (has ificenth
Transatlantic tight clothes,
even
with shipping
this year) on her way to the charges, import duty, and the collections in London, Home, 100 per cent mark-up that and Paris. She let me in on the American stores tale, can still baske secrets of the British undersell the American-produced Zanhlons success,
Guivalent or, for that matter, "Yanow, Americans aren't all other imports.
rich.
They don't throw their "But can show you better
around, money
They ku than I can explain."
She itemised what she wan n good, soild dollar's worth.
That's the first appeal of wearing "Shoes: Italian, British ready-to-wear. It's good 15 gms, Gloves: French, 10 gg. Bag. German, 18 goo. Coati value. And it's good fashion American women demand American, 60 gns, The dressi fashion, but shy from fads. British-and only 9 gns.
"And they're _detail-conscious -the fabrle counts a lot, so do hand-done buttonholes, fully- Like the export orders. They, lined dresses and skirts, seam look like a millon dollars too..
Only 9 gna. But it looked like a million dollars.
No comments yet.
Private notes are available after approval.