1958-02-22 — Page 5

THE CHINA MAIL, SATURDAY, FEBRUARY 24, 1938,

BEWARE THE BOGEYMEN-by Cummings

Cumming

ARM AMBRY

Thorneycroft

Birch

Head

Salisbury

Panell

"No, not Gaitskell and Co.!

It's the Tory Shadow Cabinot that frightons me."

Massive Retaliation

A

London.

BRITISH manufacturer, three times the victim of design and trademark piracy by Hongkong firms, has launch- ed a campaign against copyright infringe- ments in the Colony, with the threat of "massive rotaliation“ if his initial over- tures are ignored.

The campaign began in a. mild way two months ago in a best-selling children's comic magazine,

Stage two takes a novel turn. Mr E. W. Pasold, managing director of the Buckinghamshire children's of Pasolds Ltil, will not proceed against the culprits if they agree to

Wear firm

facturers who, he says, have voiced similar complaints.

This booklet Mr Pasold threatens to send to MPs, members of the clothing trade and various industrial associations.

And this will be the pre- lude to a much bigger cam- paign in Parliament to have Atrong action taken to de. pay £100 to any fend British manufacturers British charity, and from trademark piracy and renounce design and design copying by flongkong trademark piracy in firms.

a written undertaking. The Colony's agent in

London, Mr E. G. A. Grim If these inquiries now wood, has sent full details being made by the Hong of the latest case to Hong- kong Government fail to kong. He has the names produce results, then Mr of the offenders and has Pasold is going to war in a way that can only hurt Hongkong's nume abroad.

asked the Department of Commerce and Industry to Ree what can be done.

Legal action against the Done Before firms responsible for the

most recent acts of piracy will be followed by an illus- Mr Pasoil has already trated booklet which Mr once successfully sued for Pasold plans 10 publish infringements in 1954 showing examples of in- against two British firms,

Alic

AN GEICO PRODUCT

A photograph of the ladybird trademark adopted by a Hongkong firm. This is not the latest copyright infringement, but ono which was the subject of legal action in Britain in 1954.

ported from Japan and another from Denmark.

Mr Pasold and hia brother, descendants of a

present case is somewhat In one advertisement, long ne of Bohemian similar. Mr Pasold himself following reports of trade- weavers and knitters dating could sue in Hongkong but mark infringement, Pasold's back to the late 17th cen he believes that further artist Con Lomax drew a tury, set up the Langley legal action will not solve hopping mad ladybird firing factory in Buckinghamshire the problem.

off two revolvers over his in 1091. Another brother head. In italic type beside set up a branch in Canada. this figure was this warning:

"If I go to the courts again, it may stop these people using this particular mark but how can you tell that they won't promptly go and copy someone Mr Pasol asked.

"They take our trademark

because

"These designs are world copyright. Anyone imitating else's them or trading in such imitations is liable to prosecution."

Soon after, one of Pasolds' agents sent in a

The design?

our products are overseas well advertised throughout new example of copyright the world-we spent more breach traced back to fringements that have oc- importera and retailers of than £40,000 (HK$640,000) Hongkong. curred not only with his T-shirts from Hongkong trademark and products, hearing a variation of the on advertising last year- and they are simply cash- trademark. of other manu- Pasold but those

ing in On our reputation with very inferior products. Shops that take our pro- ping mad, firing off the ducts want protection-and

revolvers! that is why we must act.

Tho

The Ladybirds go to war

A photograph: from a Pașolds publicity booklet, showing the humanised ladybirds, the leading one being the one copled (but roveraod) by the Hongkang firm whose trademark is shown in the pleture above.

"We know that the latest

The little ladybird, hop-

Space. Age

He believes in high power publicity and the high quality art paper publica- tions describing his pro-

his ducts,

profit-sharing statement of accounts show schemes and his annual

an enterprise more often associated with American than British industrialists.

E

This is the medium he vill use to fight Hongkong if copyright infringements do not stop.

"Another instance of He showed me a comic design copying was of a strip ad in "Swift " offender copied our copy multi-coloured toyland car- popular children's publica- right motif from an ad- toon strip on one of our tion in the United Kingdom. vertisement appearing in a T-shirts which was copied Young hero and heroine, trade journal that in sent to exactly in one colour and Johnny and Brenda, lenders Hongkong."

printed on Hongkong-made of the Ladybird Adventure T-shirts. We bought that Club, fly into IL Chinese particular design in Paris," landscape in their space said Mr Pasold.

planes.

In Defence ..

The storm rages about a scarlet ladybird, which is Pasold's trademark. The actual trademark is a bird's

In this land of pagodas eye view of a ladybird about

and Manchu-like men they one fifth of an inch long.

truck down Shang and Ir all the company's ad-

"I've got nothing against Hang, who fake Pasold vertisements and publicity, Hongkong. I know all about products. They also catch however, the insect has your problems, the unem- been humanised-something ployment and all the other Foo, the young spy, and hand them over to the like Disney's Jiminy Cricket. economic hardships, but in

moustachioed Chinese self-defence we must take

policemen. So instead of being a little action. I am all for people chap with eight bectly legs, out there making a decent u red back with four black living, but they must not do spots and a big black head, it at our exponse. the ladybird becomes two "We have been flogging Brenda. "And the narrative legged, has a human head, this particular trademark on adds: "That is what hap- wears shoes and a Crom more than 1,000 different pens to tailors who fake our wollinn hat,

items for 20 years now and clothes,”

it is 'registered in 100 dif- ferent countries including Hongkong.

"Thanks for your help. They'll go to gaol," says the Police chief to Johnny and

It is this humanised lady.

Unhappily there seems to bird, rather than the nètual

be no such simple solution trademark, that has caused Hongkong is not the only to the problem of the angry the row.

offender. One case was re- ladybirds.

by Robin Hutcheon

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