Baby's First Years
RECORD BOOK
and
The Lactogen
MOTHER BOOK
THE LACTOGEN MOTHER BOOK is an 87 page publication with a commonsence approach to all the important aspects of Motherhood. Not only during the days of waiting but duting the early months of life when there will be laid the foundation of a happy and healthy childhood. This publication covers such subjects as preparation for Motherhood, the premature baby. the first months. baby's routine. Artificial feeding, breast feeding, teething, minor aliments associated with infancy.
BABY'S FIRST YEARS RECORD BOOK, a really 1 smart publication with pages for the recording of many fascinating details of baby's birth, progress, christening, first remarks and actions, photographs and family tree, etc..
Please send me a copy of the LACTOGEN "Mother Book" Please send me • copy of the "Baby's First YearsO Please sand me Copy of the both publications
NAME.
ADDRESS.
I expect Baby about/My Baby's age is_
To:- NESTLE'S PRODUCTS (H.K) LTD.
P. O. Box 351, HONG KONG
-----------------
For your favorite Valentine
(Valentino's Day
Brightspots: Fut sparkle in his life witht gleaming cuff linke and tie bar of Rhodium, styled in the modern manner by Pioneer.
NEPH-(7)
rupted-In fact, it was a Sunday morning In June 1948-Erhard went on the air to announce that he had cancelled all ration- ing
with and price controls immediate effect.
established miracle man.
19
an
MARKET
over
Has Erhard endless magic
or has he
MAN shot his bolt?
naster
arco bas
leader. economies old Chancellor retires Erhard make o good national
will lead West Germany.
To him political considerations In 1949, he look
the Whether Erhard, the miracle are something to be reluctantly Economics Ministry k Konrad man of German economics tolerated so long as they do not
him willl Adenauer's first cabinet.
could handle the boss's job is Interiero Once in the chair, Erhard doubtful. He is essentially an economist's plan. really turned on the heat. Not economist, Chonce brought him The Allies were furious. sparing
himself for a second, into politics and his
successes I recently announced sup- "How dare you rolax our he kept up a ceaseless barrage have been when political and port for the establishment of a rationing system?" they stormed of propaganda directed
European free trade at economie issues were fused. But, blandly, Erhard answered, manufacturers, trade unionists, Ho lives for economics. enhanced his reputation as an have not reloxed it... farmors, consumers. There was Occasionally he indulges a laste unchauvinistle German. But his have abolished i."
only one formula for national for classical musical, but his seemingly liberal approach loses recovery ..Industry, enter- favourite relaxation is arguing some of its shine when it is re- prise, productivity, more and economies with his wife, a membered thai Germany is one trained economist in her own of the countries which stands to right. He remembers his. wed- profit most by the setting up of
by ding anniversary recalling such a free trade area, that he was married ten days. after the 1923 currency reform.
Wor A First World
controls,
ever more.
Boost
wound the building of left him too weak to succeed to
or bust
The gamble came off-by a halrsbreadth. The Germans were ea startled as their con- querors. There was an im- mediate panic run previously rationed goods followed by a soaring increase in prices.
Tax concessions were offered Outraged citizens demanded Erhard's head and the trade to encourage
And here Ethurd may have unlons clamoured for on Im- new factories, to boost exports. ils father's dry goods store In mediate return to rationing and Import quotes and tariffs were Furth, near Nurnberg. Instead, made a major political blunder. slashed to bring new materials he studied economics at Frank- For to flourish in a free trade University. For sixteen oroa Germany will have to But Erhard remained. out cheaply to Germany's factories. furt
the im years he worked in a market maintain her febrile production wardly calm. The Ructuating And he encouraged of luxury down, porting
Institute in Nurnberg, rate-conceivably have to boost prices would soon settle
incentive research
Cit-while keeping her wages and he predicted. But, in the mean goods, targets for the workers but lost his job when he
fused to throw in his lot with consequently prices low. time, he invoked the "soziale" to strive towards.
But Erhard is no cossetter of the Nazis.
After that, Erhard used his While the Germons are pass- of "soziale marktwirtschaft" by causing special legislation to be the manufacturers; their ranka
of his direct time evolving a postwar re- ing through a period of inspirod providing include
enemies. Elis tarif cutting and construction plan for Germany. reconstruction they will tolerate punishment for polliers.
will they be us At the asme Lime, another import quota easing has forced This came to the notice of the this. But
plotters who were tolerant when they feel,
they gamble had come off. them to keep prices down in anti-Hitler Erhard
the rush to the face of threatened foreign so impressed that they decided eventually must, that the time that Erhard should be made has come to ease off and enjoy He had foreseen snap up consumer goods as soon competition.
Still, to millions of ordinary economics chief when as rationing was abolished, but
Hitler the fruits of their labour. more band was overthrown. The plot wog he had guessed that, under the Germans, Ilving
than they
and Erhard have
for uncovered free enterprise, somely
bero. And amazingly fortunate to escape thrown up by history to cope merchants and farmers would years, Erhard is a
with crises, Professor Ludwig start selling carefully hoarded such is his vote-catching popu undetected.
Because of his single-minded Erhard may be overwhelmed by Then, quite out of the blue, supplies. And these, he reasoned, arity that Chancellor Adenauer,
Germany through though often alanned of devotior 10 economics it is the normalcy he has striven to Erhard presented the Allies with would soc.
cavalier methods, has doubtful if Erhard Inspired Erhard's
would restore. e falt accompli. On his advice until new production, But Erhard had not been the Allies had just revaluied the by freed prices, got under way. to string along with him
Now It is being said that chosen for the job
West German currency. Wait- It was a near thing, but the He was ing for a sultable moment when gamble had been successful, Erhard is Crown Prince to economic philosopher.
NE of the most potent figures in Europe today is a chubby owl of a man, 60-year-old Professor Ludwig Erhard, Vice-Chancellor of the German Federal Republic and Minister of Economics.
Yet only ten years ago Erhard was an unknown economist, to many of his contemporaries something of an old-fashioned crank.
rushed
At that time he was economies, mitted to put his theories into stimulus.
Allled com- practice. adviser to the manders of the British und American occupied zones Germany.
a market expert and, as
of
45 an
through
of
im-
hc was unlikely to Be inter- and straightway
porlant, he was untainted by Nazi olations.
Was
1
one
For all that, Erhard had
the
economic philosophy for reconstruction of his nation and in his near-fanstical advocacy of it was fundamentally opposed to the ideas of his Allied bosses.
To them, there nswer to the hideous economic plight of battered Germany- controls, controls, and more controls. And amid the desola- Feb, 14)tion and the appalling material shortages of those Ercy post- war days it must have seemed logical that only strict controls the ond railoning could keep Germans Blive and put them back on their economic feet.
Pioneer
the mast of e mara
In such a climate Erhard's of torrential, eloquent urging "soziale marktwirtschaft" seem- ed pathetic babbling.
"Soziale Marktwirtschaft" IR untranslatable. Approximately, it means free enterprise without Junglo-law economies.
.
Erhard's philosophy was cont- his pounded of two elements: Daiths the economic theory it- selt and his faith in the spirit and Industry of Als Germans.
tellow
gambling. He knew he was Without the second element, the Arat must lead inevitably to the chaos that broods Hitlers,
Perhaps the Occupation authorities did not abare his faith in the resurgent, spirit of the Germqua.. At any rate, they were, to Soy the Icest, dis- ouraging
It certainly looked ·00 Erhard would never bo per-
Erhard
was Adenauer pad that when
the
WOS Like
50
many
other men
By SIMON KAVANAUGH
COTE DAZUR
"Thanks to your impeccable French they think we're l'Anglais aviators and they're going to hide us from the Germáns and in
a few months ship us back home via their underground movement."
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