1957-11-09 — Page 9

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THE CHINA MAI SATURDAY, NOVEMBER 9, 1957.

WEEK-END WOMANSENSE

FOR

TEN

YEARS

HE

CHRISTIAN DIOR-

THE MAN who gave Dior his big chance- Marcel Boussac, mce. horse owner and owner of France's biggest tex- tile mills. Alarmed at

the shaky position of the French fashion in- dustry in face of post- war Italian and Ameri- can competition, ho koked around for a new prophet in his own country.

Friends sent him.

Dlor to

Boussac

And

backed hin

with his millions.

?

D

Quality Knitwear

Jacquard knitted suits in the new exciting shades --

Coral/Black Blue/Black Black/White

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Page

STOLE

THE HEADLINES

By Joan Harrison

PART of Paris life disappeared abruptly with the death of Christian Dior.

WOS

Dior

first-class business man as well as an artist but, as one Dior em- ployee put it with tcurs rolling down his fuce, "The soul has died."

That sounds rather Tho sewing girls, the cutters, the designers, the melodramatic phrase,

salesgirls expressed

one phrase est mort" dead.

but

Dior's-sudden death-is-a-

There is a precedent in the death of Jacques Fath two years ago. His widow attempted to carry OR, bringing in new young de- not Bigners. But it did work. The House of Jacques Fath is now closed.

The head of the salon, tall Madame Lake, was comforting young designers and assistants of Dior who were openly crying in her arms.

His mission

message

bodiless...Dior liked women fo Jock pretty.

I can remember at one dinner party in Paris not so long ago Dior was worried by the dress of a lovely giri near him,

He sent for a sharp knife and, alleed the top off the bodies of, the dress. Lo make a Jow THE KNOT of girls in

decollete, pleked two roses out of a nearby bowl, pulled off the the Avenue Montaigne,

thors, and stuck the roses in Foff the Champs Elysees, the decollele-"There," he said,

cluster round the morn.

much softer." The quiet Ing's paper. The door man with the Teddy Bear look of on komense behind them Rays was the centre

companies. empire. “Christian Dior Bou-thousand

employees. Dior, tique." They work in

name with only four letters. the salon, Inside. Now spelled £8,000,000 drawn from

all over the world. they read that their dynamic employer wil pars no more through that door.

Ten

In 10 years he,designed 16,000 dresses, used 925 miles of material (about the "distance between Paris and Nlee) qiyi gold 250,000 litres of scent.

There are as yet no firm platis [[[|]]__for_the-future of the fashion

house. "It's too early, we're all

A

from Marcel Boussac MIZARS read: "France's Everyone was red-eyed both great reputation in the worki inside and outside the elegant, of couture was broken in 1039 "Le maitre drama for the French cou- premises of Dior in the Avenue by the war and the occupation, gain the prestige that belonged so shocked, we don't know yet." the master is ture.

Other countries were trying to

There is no-one single name tht stands out as the logical successor to the Inugic that was Dier. If I have to choose two-and i may be in disagreement with Anne Edwards on this-I would name Balenciaga and Givenchy.

A drama

Montaigne.

THE MARRIAGE DODGERS

• "HOW MATRIMONY"*

by JOY MATTHEWS

то AVOID you a signet ring for your pair of towels marked His and

sub birtliday," or 2

versive new novel, alipa on to the bookshelves this

Froy. has

wouldn't.

like to be married to you."

How to get marriage out of the girl's mind: "1 don't want to put fetters and leg-irons on

These two designers, the week. shy Spaniard and the 6ft. 1ts at: to help bachelors you....I's your love that lin.. Frenchman Givenchy, stay that WIEN. The author. want, and if you love me now

Berald have set the line of fashion roughly into the question of can walk out on me any time gone it is because you know that you for some time-but they how to date the girl without you fancy." did not have the same marrying her.

How to get rid of the girl And in the course of this with marringe on her mind: "I

atways

cherish Sometimes witty, always dan shall

your memory with affection. Please rous, book, he reveals How to spol the girl

with

don't spoil it now.". marriage on her mind: when she says, "I thought of buying

world-wide commercial ex- ploitation as Dior.

There is no doubt that the house of Dior will try continue,

to

Mr Froy also wans:- He who buys his girl friend &

Hurs is doomed.

He who lets her have a key to his fiat is floemed....and so on and so on,

But Mr Frey has overlooked one thing. For 12s. Ud. the to the com- nenay has necess hood. plete freemasonry of bachelor-

How like

to let his most precious secrets fall into cur hands.

dan

"How to Avoid Matri- mony," by Herald Froy, published by Frederick Muller, Ltd. Price 12. Bel....

to France. It was at that said M. de Monsabre, one of his moment that I met Christian Dier and that the house of Pior was created.

**WC, his fricods, have otte consolation. He had accom- pilshed his mission. He gave back again to France all her prestige as a leader of fashion." Standing outside on the pave-

ment and gazing at the outside another of the building was

Paris

dressmaker Castillo of Lanvin. He said, his "Dior and eyes full of tears: myself were probably the only remaining two designers of our Generation the is in his artles too)

make who liked to woman pretty."

ព

I thought how true it was. With Dior's death has come the end of an epoch. For it is Balenciaga and Givenchy who really instigated the sick look. the two "avant-garde" They,

the nities, like designers of women to look elegant

Grandma's Nightie?

and

JOHN FRENCH TOOK THE: PICTURE,

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associates, "All you can say is that we're carrying on. every- body is here, all the models, úll the sewing girls, all the staff.”

But the soul lins dled,

Wing On Co., Ltd. Dragon Seed Co., Ltd."

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