1957-09-11 — Page 4

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ANNT HEYWOOD

THE... CHINA-- MA WEDNESDAY, SEPTEMBER 11, 1957.

ALL VISIBLE (very visible!) EXPORTS

-WORTH A MILLION DOLLARS

PICHAEL CRAIG

DIANA DORS

PETER FINCH

JOHN GREGSON

HAN CARSON

JAMES

JLL VABLAND

KORTATION JUSTICE

KAY KENDALL

DAYLO KNIGHT

BILINDA LIE

RONALD LEVYIS

DAVID M.CALLUM

PATRUCK MCCOONAN

VIRGINIA MIRENNA

KEITH

MICHELL

KENNETH MORE

HRUNJEL PAYLOW

ERIC PORTMAN

BETH ROGAN

JUNE LAVINCK

DETTA ST. JOHN

DONALD SINDEN

MAUREEN SW SON

DINK BOGAADE

STANLEY SALER

HARY WRE

NORMAN WISDOM

TOMY WRIGHT

SUSAN BEAUMONT

NEW SHIPMENT JUST ARRIVED!

"GYSLING"

THE FAMOUS SWISS-MADE OZONE PRODUCER AND AIR PURIFIER

SPEARHEAD of the British film in- dustry's export drive is the Rank Organi · sation's line-up of stars. The range of this celluloid-sales-force is shown in the composite picture above. These are the faces which are being seen in British films all over the world-even behind the Iron Curtain. These are the faces that must fight the competition of Hollywood, now for the first time experiencing a big challenge from the British film men. So well are they doing that British films are already earning £1,000,000 a year in

dollar currency..

The aim is to treble that amount, From Poland to Paris, from Italy to India come the fan letters. that measure the success of the big film drive. This is the Glamour Battle where Britain is out to prove her stars are the equal of any. And behind the stars there is the giant organisation which is necessary to produce and promote the pictures. As the accent swings to more spectacular themes, so British film units themselves move out across the world to make location scenes. The world is the market the world is the workshop.

FAREWELL GOLDEN MILE

FROM BANGKOK

TO BOSTON THE

FANS WRITE IN

BELINDA LEE had

Hollywood la

spending

a fan letter from big stars, and big subjects to millons on big screen systems,

Finland yesterday, retain its grip on the world

Tomorrow

she

markets. Butt British film pro- may ducers are not trying get one from Beirut. over

to take from Hollywood. They The letter itself is not iron and a share of the results are striving for open compell-

important. But the fact of it, that it came from such a by the Rank Organisation, as And the drive, spearheaded

country 1,148 miles from building up force." Britain is.

Appearances

For fon letters from abroad are the surest signs of the success of British films overseas. And that success is important to you If you consider that over the last four years British films have brought back about £12,000,000 in foreign And British stars are going to currency,

America for personal appear- plug their Alms.

The Rank Organization has Ext up its own film distributing company in America. One of Hargreaves, has been sent there its top executives, Kenneth to supervise it,

Fan mail 1s coming to Ences British slars now postmarked Kenneth More was there for Moscow, Bangkok, Manila, and "Reach for the Sky." Maureen Boston. It is indicative of the Swanson was recently given a scope which British m com- celebrity-style welcome to New panies are striving for In

York. the International market.

Standing only

Even Variety, the newspaper which is the shrewdest mulde to the American show business Ecene, said last week: "The Kank Organisation drive is no amateur effort."

More reassuring are the first-

Other British film companies, hand stories of how this drive like Romulus and Eagle Lion, Is beginning to pay off. At a are also Anding that, pushing film festival in the Behemian their pictures more is bringing town of Ceske Budejovier in more success, And ahrowd Czechoslovakia the British showNICTI Ike Herbert Wilcox comedy

dy Three Men in a Boat" regularly to size up the situation are taking Transatlantio trips was shown

It played to an audience of 2,000 in an open-alr cinema. And hundreds of other flim- goers stood to watch the film. Now it has been booked for a long run in Progue.

for themselves.

22 countries

In New York another comedy,

Aside from the tough dollar "Private's Progress," from the market, the British Bim push Boulting Brothers' studlus, overseas is booming re malangn opened

without much fuss at

Today more than half the the Guild Theatre. It played production costa of the Bank for 17 weeks to standing room Pinewood Studios are coming only. Now its companion film, from overseas profits. It is "Brothers in Law," has opened chain with links in 22 countries. at the same theatre. Again the "S.R.O." signs are up.

The Million

"Genevieve," a comedy of modest cost, has been seen by one-quarter of the entire 2,147,000 population of New Zealand "Doctor at Sea" - WAR seen by over 100,000 people in Stockholm. And British” tims

The complete pleture of the are doing better than those British film push is not so noon- from Hollywood in the Iron brigt Britain does not have Curtain countries. anything like the number of But the truest text of how big international stars lo con- British films are faring overīcas. tend with the Monroes And remains the testimony of a fan Brandos of Hollywood in letter. Last month Dirk Bogardo drawing-power.

had 143 letters from Yugoslavia,

by GILES

No Installation, no maintenance ! Just plug In i Inexpensive operational cost!

OZONE has a potential bactericide and disinfecting action. OZONE destroya germa and is a protection against Illness and epidemic diseases. The OZONE produced by the GYBLING apparatus wil actually eliminate most of the undesired odoura such as kitchen smells, tobacco smoka etc....

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50

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Sites

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Concluding this pic torial record of Grandma. Giles's holiday does not

that aho's meshi

had enough of Blackpool bat that I've had enough of Grandma', and her sister Mille for one week.

-^ And - what botter place, ・ta wind up a holiday in tàân ́ons of those quiet,

restful hostela su populair in the North. might help.

next year.

The index

1. Grandma's after explain- ing that if it when't for the bad -- weather and shortage of mousy these ...days the, place. would be

packed.

''

1. Visline tetilka Native that. Kisok pool's 'a - Jase, wince, and he's "ooming-ngui

la wife thinking not, if she knows se

Visitor saying this Black pool air volts him. 18. Native saying Aya. De

zan gee-khal.

**Rock

Visitor

Die Baby,"

1. Native From Burtonwood

Explaining.

the American who' went, MN

10 miles' in a balloon

& Lady friend naklox why Natire from Burtonwood Can't take her up lo s balioan.

D. Another Native from

Burtonwood maying grizom" you're high changh

tread). Hestey

18. GentlemAA Tescort of . No. 11 wishing every Bar from Burtenweed was 13

malles up in a balloon, 11. Bee 10."

12. Somsour singing "Galway.

Day."

13. Someone' singing " WIN

Come No

Back

14. Native making piano man: YOU know your is breaking *D* =*=* Cardrumų 7. 15. ❘

man" restring I

The muste (D) play, 16," (01d joka, nawe' version). 18. Someone singing, he's a

Innale frame, Lanchaliire. 17. Vistor telling barman be Eve in a guld and only pot change for ten tale. 10. "Barman' HAJIDK.

Bluging

does like to be bestd :) the sesside. !!. The rent i2 Inizły wizuigüə

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