1957-05-11 — Page 9

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WEEK-END

THE CHINA MAIL, SATURDAY, MAY 11, 1957.

WOMANSENSE

AND SUDDENLY IT'S AUTUMN...

Lowlan

By JILL CAREY

Again, his colours are soft.... dull golds, gry. grey-green, blue, and black. DIL

London's ́ sun-swept. pave- THIS city has just enught ments and entered London's

spring by the tips of fashim salons...

And fingers.

Brilliance entered his coûter- what disgruntled perhaps, at giv-

ing an England's rare uns only once, in a riotous red ffres, uf cord velvet with thin but shine:

nevertheless black piping for detall. curious to see what the next season will bring.

hor happens?

Her fashion experts are launching Autumn.

For the past week, press- women and bayera have left

Shopping Habits Reveal Secret Longings?

W

Chicago, THEN a woman "pick

up a little something" in the store she is not just buying something she needs, she is revealing her emotions, her desires, her social longings.

This is what Dr Ernest Dichter says in a report of his study of shopping habits conducted for the Paraffined Carton Research Council.

the

Package selection allows!

customer "to

express her own image of herself," Dr Dichter waith.

learned

In interviews with con- sumers, the study

.group that most coll- sumers have a natural de- sire. to achieve higher status. This destre exerts a powerful influence on pac- kaging preferences.

And this appeal to emolonul and psychological needs is being recognised by package designers in creating containers,

One consumer, when asked about a pertumu, purchase, tuld bur Interviewers, "The box is so good-looking and the bottle is SO swanky, you'd think it cost twenty dollars an ounce."

sald that

Extensive research, Dichter, hag shown "status" is but one of six state dards but buyers themselves have set up in judging pack- BICS.

The other live; conveniener In carrying, adaptability to storage. security that the product Inside is of quality, dependability 6! the manufacturer, and aestheilg satisfaction in the visum appeal of the package,-United Press,

Apparently, there will be nothing extraorduarly new in the stores next September,

Colour: will be muted and makerlake soft....and both will batter ani plture you

Frederick Starke, of Frederica, showld some beautiful Scotch. (weeds featuring wide horizontal fand vertical lines which blend casily and subtly into the whole costume. He has chosen

And cora veyrt was used for "fancy pants" which, to my too fancy. were much taste, Starle used д velvet, silk-screened to give an printed cord

overall coarse-lace effect,

Spectator Sports disappointed me in Its Autumn forecast, The collccion, the press were told, screened by a group of was

etagers who secred ta ke turtlenecks nearly everything.

and

hoads on

but evening

They necompanied Bults, tweed of turquoise, black and dresses, skuri-and-sweater sets grey, another of brown, black everything end grey,,

others in dull mess owns. greens and autumn browns.

In these bandsome daytime dresses he strikes at freedom and, simplicity....sleek, casy-

skirts,

Other Spectator features were the Princess dress, light belted walsts, flared skirts,

-03 the other hand, young elbow-length people will get considerable loy from the new Melbray collec- tion

sleeves, wide decolletage, moving

Starke

forecasts also

the

"Pink Gin", a short evening dress in satin, and as the name Indicates, in the colour of Lëndan's roost popular cocktail, pink glit. By Susan Peacon of Jacqmar.

"wool Nato which

Irish Linen Gets A Glamour Touch

New York. YOU won't find the map of

Ireland in Sybil Con- nolly's newest, collection of designa. In fact, it is difl- cult to recognise the Irish linen which she

throughout,

It's

disguised often crocheting and shirring.

uses

with For

example, one black cocktail dress featured in a New York showing was of zhirred handker- chlet linen, styled with wide panels, It looked like shirred chiffon.

'features The collection also ball gowns and a wedding dress of linen The wedding gown

comes in while fluted Hers alternating with bands of Irish Jaco and ribbon,

FRACILE. BUT

CREASE-RESISTANT

These gowns look extremely fragile, but Miss Connolly says they do not wrinkle. She sent eight of them from Ireland in onic cardboard carton, without tissue paper. They arrived in material

In line, Susan Dencon, sticks perfect shape and did not even popularity of washable suede simple:

The lines are easy, soft and gives a softay ribbed inok to a to the short soft jacket except need to be ironed,

the

the materials silk-lored dress: crystaline and in

Paris-inspired "Bush

that the Her explanation is fabric in blouses, skirts and percened wools in bold lower rayon peau de sole which will jackel and country classics. fine handkerchief linen is made matador trousers..

And in lining, she has switched in broomstick picats which are £1 new Continental casky pass for pure silk,

Prices.

Loo, are cut to meet from her chiffon of Spring '57 permanently "crimped." the young Miss's budget.

to her jersey for Autumn '57, For daytime, Mis Connolly * ☆

Jersey also puts the Anisbing uses linen as a basic fabric. One touch to the Jacqmar sill in the travel costume comes with A Jacnmur's Town and Country accompanying blouse. The tunic dress of natural crash collection for Autumn 57 was blouses are made in colours linen, belled In

A satin, unexelting but pleasant,

which pick up the main thread matching cont In lined with of the tweeds,

designs,

"Dry Gluger", a loose, warm suit of fine wool, alsnea and mohair mixture tweed in brown, with short straight velvet collared Jacket. From Jacqmar's Autumn Colicellon.

to

Clever idea is in the jersey flowers accompanying the kitten-

topaz salin.

to

Evening dresses are bouffant. And the full skirt extends the cocktail dress.

For a touch of whimsy, Miss Connolly added!

an original scaming and inter-facings are touch to Unen play clothes. She linen all washable. And skirts are showed outflis made of permanently pleated.

ten towelling. designed ire

Like the others, Susan Deacon of Joerinar, has concentrated or soft Autumn tones rather than The violent bes which that soft tops. season also brkųs. She sticks

Terylene dresses by Jacqnar black, subic tweeds of have been specially interlined browns and greens, cedar and so that backing, furest greens. She makes one gesture to drama in pink fuschte ...in the forms of a wool and alpuen day dress, a short matin evening dress, and a coat.

stiffening.

It's all pleasant and pretical | stripes and plaids.United enough-bit nat new,

Press,

Most Women Do Not Want To Be The Boss

In The Family-Says Sylvia

Lamond

"A MUTUAL DECISION"-BUT

WHO CALLS THE

WAS witness the other Before the sweet and coffee

day to an incident which were gave my settled thoughts on Husbands, Wives, and Marriage 11 very nasty knock.

It happened in Claridge's during a lunch party given by

TUNE?

Well, I simply don't believe 11.

Eerved the industralist I stopped believing it be more You may go now, Lisa. gave his wife a brisk order: and more of my famous couples We split company and found new have to talk."

partners to be "absolutely What would have been your sulual" with. reaction to ruch on order from your husband?

WOULD YOU have stalked determined to

in industrialist for three of his fet him have it, later on?

away, coldly

colleagues and his wife,

A Jerkin with a story

A

fuzoel,

JERKIN WITH A HISTORY

is this bright striped hand-woven cotton from

Woven by Yemenite immi- grants in Tel Aviv, it has been imported by London stores for English beachwear.

The Jerkin comes in red or green, with Black and white stripes, and has large hip pockets for sunglasses and Jantan lation.

London Exprate Service

FASHIONETTES

wiji

tor

Ono costume jewellery manu- facturer predicts that pearl grey will be the top colour for spring and summer. Beige also be a big hit, say stylists Marvella, pearl manufacturers. "Tha most important thing about all the new colours is their softness," the firm added.

One New York manufacturer! has added a third dimension to

A

sleep and lounge clothes. new line of pyjamas also can double for lounge or uctive Mode of cotton pportswear. Jersey knits, the two-piece triple duty clothes come in colour combinations Identified samtally with the gayest of

·mporis models.

Every kind of partnership needs a dominant voice, or it crumplĉa;

And I'm convinced that in the most tricky partnership of all-- the lifetime with an opposite... there are bound to be a million things about which the two

WOULD YOU have rushed to feet his pulse? Or would you have chattered on, believing it to be one of his obscure jokes? disagrte,

In the case of Lisa (not a baby-doll bride, I should say, but

Intelligent, an

elegant

woman in her carly fortles),

IRONY

WILAT about the children?

she rose and with a flashing Should boys stay at home until

smile all round and ↑ quick kiss on the forehead for her husband, went to her room,

LOVES IT

The short, powerful, rather ugly industrialist snapped straight into his business dia. cussion. His three colleagues stirred their coffee uneasily... embarrassed at first, one of them told me later, at seeing a wife dismissed more curtly than most

באות

secretaries.

tie ime comos for public school, or should they be packed off to prep school as soon as they can hold an undersize cricket bat? WELAT about animals? Big und shoggy? Or small and cuckhy?

WHAT about the cor? Is the first call on it to take the husband to business, or the wife on her shopping?

WHAT about entertaining? Who gets priority? The wife's friends? Or the "'chap I'm dismiss their doing a bit of business with?”

· Unless a couple are bickering half their ille away, one partner,

I chased the wile, half ex-

pecting to find her flung across most of the time, is calling the

the bed in tears or tearing his picture into tiny pieces,

She explained why she was dulng neither.

I

time, And I believe, after a 100g look round, that in most marriages It is the wife.

But, Trondcally, we don't want

"I love to be bossed. Don't to be boss. We want him to be, Jott"

He need not bark his orders "He has been the boss for like the industrialist. But let's 10 years, over since he told me admit it—most of us adoro the to give away one of our wedding dominating man with the big presents. It was a set of plates personality wo can't chip away which irritated him because he it.

sold his egg got stuck in the

raised ivy-leaf pattern. I let

him have his own way,

It was

no humiliation for me.

Mosi

That hasn't happened to me yet," she added....with a kind of gilt-edged sound in her voice,

MISTAKE

"A woman is only

of us would love a really

Winstor Churchill bumillated when she loses her suburban hokt over a man.

who insisted on smoking his Every πάντα, anelly clears les including the bathroom. Liku Lady Churchill we would trot contentodiy after him, placing cir purifiers in strategie corners. We nagged away. at men unfil they recognised equality....In marriage.

as if it never over could.

STOCK ANSWER

vivid

This woman with a personality of her own, but happy to be bossed, made me

OUT

They make their mistake in

Imagining wo really want it.

How wrong the Q.C. was who

dak this question: "WHO GIVES said in a court case not long THE ORDERS IN A MODERN ago: "What could be more MARRIAGET"

undignified for Д married Having interviewed countiese woman (of 28) than to be put married couples, over the years,, perɔts her husband's knee and

I know the stock answer before' spankod."

you even begin to think about it, My ideal man has a 'bunch "Nobody does. We work as a of flowers in one hand and a partnership. We discuss every»" cavoman's -

club in the other,

thing and come to an absolutely. And he low exactly which to mafună decision,**

offer....whant

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