1955-12-17 — Page 11

THE CHINA MAIL,

SATURDAY, DECEMBER 17, 06.

HELP

YOURSELF-

CAPROS

A. DRIESSEN

THEY'RE FACTORY-

FRESH!

DRIESSEN

CARROS

Holland's

Finest Chocolates

"SCANDAL"

BY

LANVIN-PARIS

NOT SCANDALOUS AT ALL

BUT JUST A RICH, LASTING PERFUME

ON SALE AT

All Loading Perfume Retail Shops, Dispensaries and Department Stores

CPA

MANILA

3 Flights Weekly Mon, Wed Fri.

LABUAN Flight Weekly

Monday.

SINGAPORE

4 Flights Weekly Mon. Tues. Wed. & Sot,

BANGKOK 4 Flights Weekly Tues. Wed. Fri. & Sat.

SAIGON

2 Flights Weekly

- Mon, Sot.

RANCOON

2 Flights Weekly Tues. Frf.

CALCUTTA

2 Flights Weekly

DC6 & DC-4 Services

Tuek. Ert

I

as a

T hasn't been regis- business man put their feet up tered at the College on Christmas and Boxing Day

Heralds yet. But getting ready for the public's of

mid-winter splurge. for crest

Toy-making is big business Britain's toymakers, could it all the year round, with up to be bettered? "A hand the minute efficiency the key- note. The chief of one of Bri- dexter with forefinger ex- tain's biggest manufacturers can tended, the whole sur- boast that his machine-préES mounting the legend, 'Ma, and plastic sections can equal gimme that for Christo botter, anything Bike them

in the country. mas.'"

For on that piping heart- ory and that pudgy finger N one plant on the outskirts of London, something like 150 stabbing at a tinsel-hung designers and development ro- shopwindow has been built search experts bend their uno of Britain's bigger minds, eight hours day, to the money-spinners-the world's tricky tusk of tickling Juvenile greatest, most thriving, toy frey industry.

Maybe it' good for the balance sheets. But when big business moved in on Toyland It was "goodbye" to the old magic.

Hundreds of machine operators work full time trans-

keting the drawing board dreams into marketable realilles. Between the designers' office and the machine-shope the toys pass through the

the testing lubora- tories, where the latest m In these high-powered times scientifle

equipment simulates any olin hammer th31 tried the puntmelling, kicking, sitting- | tapping at some childhá bauble on, standing-on and huffy heav- would get short shrift. Before ings to which the finished article you could say “Saint Nicholas" will doubtless do subject,

a shop steward would be breath- Any qualified toy-tester Ca Ing heavily down the hammer tell you almost without think- er's neck and wanting in know if ing how many small girls Can he was paid up with the Feder- huul on the arms of a teddy- ated Gnomes' and Associated bear before it comes apart. Fairies' Union.

Santa Claus's sack has given way to relentless conveyor belts whisking along the smooth,

POOR old Santa Claus's work- shay, super-lested toys, guaran

But all of this huge,

no

shop would last about two teed to spread delight but minutes under the bard-eyed scrutiny of any self-respectirig factories Inspector. And that taking odifice of industry stands goes for Rudolf the Red-Noord or falls by the whims at Reindeer if he gets in the way

world's whipper-snappers.

of some airline freighter carry ing export-only togs,

So, if you have old Ulusions that need shattering, just wheel them along 10 ony large, air conditioned, super-efficient Bri- tisit toy factory one afternoon.

If the old magle has dis appeared, though, the business

breathe

tho

the motto haunting

Will the kids take to it? That's mamafae- turers and designers alike the year round.

ND what determines childish taste? Day-to-day events,

barons give them their due say the manufacturers, have injected A now s

Take model aircraft, for in- magle Into toy-making. The stance. One of Britain's biggest toymakers had boon turning magic of precision engineering. Inboratory

Hawker Humter ***** out models of experiments, scienti-

jet aircraft for several months. testing, ruthless efficiency They rolled and split-second

off the production reaction market cha

10 line in all the shades likely

real-life Christmas

is coming and the be affected by their

bir laf goostis unterparts.

Squadron-

public--that

ating ready to lay

But

-1

to work

And dny manufacturer who including diapers that really do. docm't give them, what they need changing--is you see what want căn, bell his story' to the · I mean. bankruptcy court,

So exacting is the demand Economists with a psycholo that toyninkers have Mical

· bont might Caro to hand in glove with the people speculate about how it is that who make the real-life proto- Britaini

of their to successfully types of

products. intisty the wants of intermia- As soon as a new cir comes tional infancy. Maybe the nation on the mariect the manufac that produced. Peter Pan has, turers, get requests run -toy- itsdif,

some unaware kinship firms for blueprints, The amo with that otemal spirit. Youth goes for every other sort of real-life machine calculated to calls to youth, and all that,

They might care, to spare à appeal to the modern boy, thought,

about wheta or At the same time 100,

a close manufacturers or the kids them- watch is kept on the shiny selves drove the magic out of fashion magazines, A. doll put toys. For the youngsters are as onto the market with a word- hard-headed and realistic as the robe not just up-to-the-minute industry itself.

and sales would plummet.

FOR TOYLAND

It

+

By Yorke Henderson

a boy wants a toy tomobiic, he wants it to look exactly like the real thing, and erot, just vaguely like it. For the girls, a baby carriage has to be miniature reflection of the

And just to keep the lacas man activo the constant cry goes out for something new, always something new.

$

do

With maticeta to capture and

the makers maintain keep, one Mun or Aunty pushes. security network around their

Nowadays the average under- intest products that would teen-age miles turns up her credit to an atom plant. Just try sub Bttle nose it the doll that to get near a toy experimental Just enys "Mama" To satirty, section and And out for it's got to be absolutely life yourself!! Uke, with a compete wardrobe,

(COPYRIGHT)

In one of Britala's biggest toy factories, sonis · zaodel" jeż fighters, powered by tiny motors, and given a final fosi before packing.

IN

RELIC OF ROMAN DAYS

IN Britain, thousands of children are looking forward to their great annual treat--the Christmas pantomime which in reality reverts to ancient Roman days when, to celebrate the feast of Saturnalia, men and women changed clothes.

+

Pagtantimes in Britains were first produced 300 years ago, Neville Duke had to go when there were always comic acts with clowns, harlequinis and its annual and break the world's

aira balles dancer, Gradually this representation was thrust to the egz. Ruddy-faced gents

redend of the performance which presented, some well-known fairy how do they spend the rest of speed record in a bright

story. year?are preparing to stuft Hunter. pillows under their belts, dis- The manufacturer didn't have Appear

to wait to be told. As news of bahind cotton-wool the record-smashing attempt (whiskers and become the once-

a-year

hit the headlines he was on the of £9-a-week legion Santa Clauses. The fairy lights phone to the finishing depart and tinsel are coming out

ment ordering: "From now on, cold storage.

all Hawker Hunters only,"

But don't let it kid you. It's Just a front, a concession to the old magic, by the big-time toy- makers who have been busy since last December 27-even

The small-fry nre criminating. They want

red

In British pantomimes the "principal_boy". (reminder of the old Roman festival) is always a girl, while the middle-aged woman or "dame" is a man whose duty it is to awaken humour and arouse laughter.

Every year, pantomimes, held in the chief provincial theatres and in some Lotidon ones; include toplem jokes and allusions, and this year, no doubt, many good-natured quips will be heard dis- and well received,

pint- Modern pantomimes are essentially musical shows, introducing size replicas of the real-life the latest popular song and dance hits. Among this year's things they see about them. I featured dumbers will be many all-British, compositions.

Treasured Gifts

for him and for her

Artland

WATCH CO.

林藝

Talhng for the Mirman

28 DES VOEXI

KONG TEL: 34072.

Pagé 11:

1855

CENTENARY CHRISTMAS

1955)

XMAS GIFTS at $1000

OR LESS

On our Mezzanine floor. we have arranged a special Gift Counter that is stocked high with really worthwhile small gifts. IDEAL AS "STOCKING FILLERS" or PARTY FAVOURS & PRIZES

Gifts Galore.

up to $10 each!

OPPOSITE THE GPO

FALCONER'S

HONG KONG TEL 72143

X'MAS SALE Chinese Slippers $1.50

(Brocade upper with leather sole)]

5,000 pairs only.

"JOHN WHITE” SHOES {English make))

$27.00

ORDERS TAKEN & REPAIRS

UNDERTAKEN.

SATISFACTION

GUARANTEED.

INSPECTION WELCOME!

FAITH SHOE FACTORY

Tel: 28533

20 Wyndham St.

(Opposite Victory House)

THE MOST FRAGRANT GIFT WOMAN COULD RECEIVE

Goya

Black

Rose

The NEW

PERF

FOR WOMEN IN LOVE