1953-07-24 — Page 4

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** THE CHINA · MAIL, FRIDAY, JULY 24, 1953.

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M

SUCCESS

[ORE than 30 years ago I wrote for the London Sunday Express a series of articles which I hoped would i prove useful to young men anxious to succeed in the practical affairs of life. I hoped, too, it would help the sale of the Sunday Express. The articles were made into a book, of which 80,000 were immediately sold, and many more have been sold since.

Some reviewers thought it presumptuous that at the nge of 42 I should tender advice on success.

Well, the issue has now been decided. I am 74. I have no regret for the past and no hope for the future. There have been pitfalls, of course. Frequently I have stumbled. Henceforward I do not intend to put grave issues to the test. Younger men must carry the lance and the breast-plate.

I would like to bo of assistance to them. The main theme of my book was that there are three main qualities necessary Achieve success-Judgment,

to

BY LORD BEAVERBROOK

Thirty-two years ago Lord Beaver. brook wrote a famous book of advice to ambitious young men. He called it "Success.

The CHINA. MAIL believes that the counsel and guidance then given is

equally urgent and timely today. Tomorrow this newspaper will begin a series And first, here is a foreword by Lord Beaverbrook.

of extracts.

Heed the story of Churchill

Industry and Health. Í ment of high standing. He as his earlier promise in- hold to that view more is a most remarkable drama- dicated. strongly than ever.

A mau may havo of these attributes yo far, but unless he all three he will not go

the way:

Why did I fail? I had in- Empire free trade. By intro- made innumerable enemies, in dustry. I had houth. It must ducing his smaller scheme, und out of Parliament. And be supposed that my politlen! Baldwin defeated my larger and from a political standpoint tic critic. His contribu-

Had it belter scheme. judgment was faulty.

When I tried to everything was wrong with the As many people fail in been unerring, the Empire to renew the movement he misled Ministry of Aircraft Productions tions to the Sunday Express two

as in indus- day might have been a flourish the public by confusing the everything, except the pro- are read by millions. His judgment and

try. man's judgment ing economic unit. The Empire Issues. I blame my own poli- duction of neroplanes,

in certain might have been built up On cal judgment for the trust I had production saved the situation. has articles in Maclean's are

the most popular feature may be sound all in Canada. But still he has fields of activity but fail in Empire Free Trade. For I had placed in the man.

others.

not had full success.

A

our

That

Churchill himself, whose sup- port was absolutely necessary to my administration, has

for his

my chance. Beyond doubt had Baldwin and his party "over a barrel." But I was de feated and my movement

i:as been fortunate the cunning of ANOTHER political failure of lacked political judgment. That destroyed by

of mine was a great practical country and for the world, Lesa I Stanley Baldwin. In order to success.

When Churchill gave fortunate for his country Is the escape from have had success in many challenge in the

successful me the opportunity to form the fact that his judgment has been constituencies Ministry of Aircraft Production used in cause other than but not in w walks of life,

an accommodation in the crisis, of 1840 It was Empire Free Trade. He has politics, I consider myself with me, pretending he would necessary to throw off tho

Empire Free restraints imposed by the polite always been a world free trader to be a political failure,

system of dealing "through the Otherwise I would have

usual channels." succeeded with the Empire Free

Campaign, Had

For why? The reason_is CONSIDER the man who that, although he has judg. MY own, for instance.

gave my book its name, ment and health, he lacks He plays too "Success," but who did not industry.

much golf, and Canasta give attention to its con-

card tents. He was Mr Beverley is the name of his Baxter, at that time editor gume. of the Sunday Express.

.

Mr Baxter is enjoying n

is

And lacking industry brilliant career, but he has another term for which not had the success which fixity of purpose-Mr Bax- he might have attained. ter has not enriched him He is a Member of Parlia- self or the nation as much

Trade

he came to

carry out the Trade policy.

at heart.

a

Sir Winston has been sup-

Stanley Baldwin then went to scheuto the Ottawa in 1932 with a

I had to take short cuts. I ported in his prodigious carcer MacDonald - Baldwins Coalition Hmited to a form of reciprocal had to scatter people many of not only by judgment but by not gone back on its promises 1 Imperial Preferences. My own them important people fight health and industry. He is the

succeeded. But crusade was not for a reciprocal and left

tariff's an- lowering of

between The seroplanes were produced.. three haste Attributes of success.. would have

Empire countries, but for That was what mattered;"; But I other term for failure?

what is near-success

but

WILL AMERICA STAY IN EUROPE?

T

RENE MacCOLL lines up the forces that

will

will decide how the answer go

I

express

In

Kremlin

peace

greatest living exemplar of the

HEED the life story of Sir Winston.* It will help the young aspirant in this way! It will be seen that judgment can be improved, that industry' can be acquired and that health. con be maintained. If he really devotes himself to the cultiva tion of the

these attributes he will

not, it is true, become another Winston Churchill, but ha", con still achieve in the career of his own choosing a very great success.

My book, Success, is out of

I am, thereford, glad under American leadership. law which would curtail Eisen- frm exercisca so strong an appeal conversation of the great here print. Washington.

is to Newspaper constitutionally held for many Americans shows that. America's capital, is the that this

reprint, in a series of articles, HE-signing-of-an-he end of that war will fur- hower's

ther slow the already noticeably treaty-making powers. --

the substance "of what I-salibi- There are more Americans armistice in Korea- slowed-up arms drive.

The President's Cabinet mem- around than you might suppose

A sudden ending to Russia's I have revised passages here offensive and a sinister and there to bring them into confidently expected

Many responsible Americans, bers have pleaded with the con- who, in privato conversation,

But modifed by America's State

agreement return to the tough policy of line with modern. Idioms, with whom I have been die gressmen that adoption of such the cussing

here matters Department and

In a law would make the conduct

Herbert Hoover. These aro stimulating Western alarm, lend change the axioms I expounded

to tremendous events going on Washington, are convinced that of foreign policy much more with the ideas of ex-President Stalin's days could stil, by I have not found it necessary to

should renewed value America's 30 years ago. in Russia serve to highlight the idea of a European Army difficult, but the senators are that the United States

master post-war policy. and tho European Defence encouraged by a mass of letters withdraw to her own continent,

They have stood the test „at," the great new policy crisis

from the public, backing them the "American Gibraltar," and Community business is dead.

If, however, things continue time. rest content with the A-bomb on this important issue. for the United States, and

to get "softer in Moscow, and Of course, the Foreign Minis-

it a Big Four conference loads Then a group of enormously and her new string of air bases So for the whole of the

ters of the Big Threo who are

men have overseas.

to encouragement and deeds as Western world.

meeting in Washington must wealthy Texas oll

banded together to back Senator continue to pay helpful lip

Of course, there is a credit well as words from Russia, then This crisis was summed service to the plan, and to talk Joo McCarthy and all his works sido to the ledger of America's America must undoubtedly feet

ratidea with almost unlimited funds. up for me by one of Ameri- warmly of its future en's best-informed milltary- tion.

observers Part of this plan would be to post-war policies. Because these that it is time for a change..

to be changed, it must not bo diplomatic experts like this: tell me they think it will be "build up" McCarthy by means must now, it would seem, have a near infracle France ever of elaborate TV programmes.

tsunied that they have failed. "The whole structure of gets round to ratifying it and America's post-war plans Germany joins in. and policies is quietly dying of old age."

But realistic

ISOLATIONISM

In the Pentagon, America's military-planning headquarters,

These men are all worship By, that he meant that there is reluctant admiration

over the pers too of General MacArthur for Britain's stand all those great enterprises, European Defence Community and his militant Far East policy. They bear Eisenhower a deep beginning with the Marshall business..

grudge for having gained the Re Plan and going on through

and thus "You were the realists," one publican nomination, the North Atlantic Treaty military man said to me, "Yours the presidency, lost year. Organisation, the giving of was a tough and a far-sighted Yet another grave-develop- millions of dollars in mill- policy. You saw the problem

meeting tary aid to foreign coun- politely refused to let your of view: at a recent

clearly from the start, and you ment from Eisenhower's point tries, the European Defence selves be nagged into joining in of Right-wing Republicans Community and all the rest on An unworkable propos!--New York of it, which America has so strenuously pursued since 1947, are becoming obso lete.

tion,"

QUESTION

Thanks to America's tm- exampled ECTICrosity, mony counties, both in Europe and elsowhere,, are back firmly a their feet and better able to take care of themselves

rlly.

WEAKENING

But while they aro feeling more muscular physically, their in ideological attachment to Ameri- the decision Win ca seems to be weakening as in taken to oppose the election of Italy, where Premier de GAS- any Republican who backs peri is having his troubles, Eisenhower's foreign policy.

Their

The meeting heaped praise on So, while American policy is "that great and patriotic in the melting pot, ale need

still havo no cause for American, Senator McCarthy.

proaching herself for failure, It looks

Now the great the overriding. as if America

If the efforts to isolato and -question of today and to-

Thanks mainly, to her, die must do some hard, think morrow in this:

and then European nations have going Will America stymie Eisenhower.

tako over the Republican Party economics опсо Lagain.. ing and produce brand-new stay in Europe? Alternatively, b direct alt fall, then, ormies, while not as strong a 'policies to meet the chal. under the stress of events over-

is possible that the Fre America could have wished, lenge of these chaotically seas and pressures on President It

Eisenhower at home. (about gident's enemies may decide to have come a long way from the which changing times,

form an America · First I will tell you in ya

yours bar

back. moment), will she decide that with McCarthy as its leader treme weakness of a low the time has come for a major dedicated to polley shift: which would entail tionism.j

stime there is a grow withdrawing some or all of her America

IMPETUS

extremo | Imola-

·

ing sense of nationalism and If the President's popularity while this tends to blue The coming of an armis forces back across the Atlantic. begins to slide, in the grass thusiasm for such organisations

Here in

mote" of America (it still ro- as the European Defence Com- tice in Korea will give a faces: an increasingly

mains high) then look for, theso munity and the North Atlantic particularly sharp Impetus (which, by and large, is the same get going in comest.

passage for bis foreign

men, to• mbow their hands and Treaty Organization, #much to " the growing trend.

stronger Europe does now pro- Truman's), Formidable forces Peace there will certainly are at work against him, plothes things are not impostored to winna with the Bur divide a fairly convincing "third mean a general letdowning to scupper his plans and able. The fact that McCarthy alah and American glants. the feeling that the urgency eventually overthrow Ike him.... had ebbed from the inter lf,

*****- The Fricker: Las mis that. But for the time being. national scene,

In the Senate they vote to both Houses of Conorens must in Secretary of State John Foster alash foreign aid money by fire regulate all execillive, and Dulles must ocrinue to struggle Other Agreements, with any foreigres

mely ) (-alang 'k with to the old the outbreak of the thousands of millions of dollars, Powergorg others organisation stand ICWEB Korean war three years ago Senator John Bricker of Ohio, prepent the changing of acted policy. And looming over all which put the road into the one at the loading

Mates: domestic lawen unimas -CON- UN Isolationistaj

colouring fleverybody's

· grwas ·, specifically approves, auch, a rearizament entorts of the West," "is intwis‘Dis' introducing – a nner : change

Though talk and a dominating the

A Virginia Cotier's book, “Wiiuton. Churchill: The Erd and the Man," sa Lori Beaverbrook recommended. will present shortly his own account Churchill in a third volume of "Politicians and the War,“

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