1952-08-29 — Page 2

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5 SHOWS TO-MORROW AND SUNDAY EXTRA PERFORMANCE

KING'S

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SHORT SUBJECT

1952 ACADEMY AWARD

A

THE CHINA MAIL, FRIDAY, AUGUST 20, 1952.

Motor-Car

Industry In Britain Facing Increased Competition

Lundon, Aug. 28.

Increased competition in some export markets and reduced pur- chasing power in Britain have combined to bring about what may lead either to a crisis in the British motor-car Industry or a switch to a new production policy.

Since the end of the war, motor-car and truck manufacturers have enjoyed a period of trade prosperity.

Their well-laid plans for breaking into the export markets imme- diately peace returned worked according to schedule, and everything was thrown into the export drive.

New ground has broken, par- year. And admittedly German Ucularly in areas where pre-prestige has benefited by the viously the Americans had the success of German cars in the market, and in Europe advant- Mille Miglia and Le Mans races. age was taken of the diap- It should not be thought, pearance o German competi-however, that all Britain's ex- tion.

port business is suffering. It la Almost the whole of Britain's not. There is still a very big demand for the maller cars, rowing motor-car production especially in the United States.

At home, the higher-priced mers, and everyone was pleased car trade is entered

except the home motorist

phase. The

onus has shifted While this drive was gaining from the potential buyers ples Impetus home users had to take case will you sell me a car?" second place.

to the car salesman's "Please

was shifted to overseas Cristo.

Production costs caused prices

a new

SALES RESISTANCE

to sear and the Governmentney i sall you a car?", imposed purchase tax added even more to the price.

Potential

car owners, how-

"WORLD OF KIDS” ever, had the money. War-time facturers have boon

And Another Latest WARNER-PATHE NEWS

ROXY&BROADWAY

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FOR 14 BREATHLESS HOURS THIS MAN ON THE LEDGE DEFIED A WHOLE CITY....HELD IT FROZEN IN SUSPENSE!

you'll novor

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DON'T JUMP!

PAUL DOUGLAS

RICHARD BASEHART

BARBARA BEL GEDDES

DEBRA PAGET

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Directed by Honry HATHAWAY

ADDED! Latest 20th Century-Fox Movietone News

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| It Walks Right Into Your Hoart))

Scott BRADY

co-starring

Thelma RITTER Directed by George CUKOR

business inflation had left many of them ample floating cash avollable and sometimes it was cash which for certain reasons they did not wish to

bank. What better than a good invest ment in a British-made luxury

car?

Association

model and high horso-power group,

Examples are: a 1049 Triumph 18 horse-power model priced at £1,500 six months ago is now priced at 6095 and a 1050 Daimler 18 horse-power has dropped from £2,300 to £1,750.

RUNNING COSTS UP

AT 2,30, 5.15. |

Britain. Makes 1.20 & 9.30 QUEENS

Good Deal

Copenhagen, Aug. 28. Danish....bscori · ́experts. estimate that the British

Minbiry of Food will saYO about £3 million ne a re- sult of the lower bacon prices that Britain will pay

the under

Anglo-Danish trade agreement concluded yesterday.

Chairman of

Andreas Clauseni,

the Iacon Kapuri Gannp, thought the producers could meet the reduction which is estl- mated at eight per cent,

He expressed particular satisfaction that Britain

not

roducing Ber bacon Imports - bat taking at least 80 per cent of the Danish export sur- plus-Reuter.

Wa

OBJECT OF OF

LOAN TO AUSTRALIA

Ho was introducing a bill in the House of Representatives authorising the loan, which was announced by the Prime Minis- ter, Mr Robert Menzled, when ha returned from Britain and the United States in July.

The new kan should ensure a supply of capiini goods during 1053 and into 1934, Sir Arthur said, thus justifying Itrolf many times over.

Canberra, Aug. 28. Sir Arthur Fadden, the Aus Even the lower horse-power tralian Treasurer, Kuid tolay models have been affected and that the proposed International prices for these are between 20 Bank loan of $50,000,000 was per cent and 30 per cent Jess one of a series aimed at provid than six months ago. At a Lon-Ing dollars for Australia's capital don auction sale in the first weelis goods. in August, a 1038 Morris fetched £245. Six months ago, To attract buyers, the manu- it would have been a good bar-

forced on gain at £283, Their to the defensive,

first

restrictions The

on the de- and most direct method

of sumcient new cars to of per-

Uvery mansion is, naturally, price.

meet the demand for them have

sules resistance and people just

We are food with increasing driven up the second-hand price

of smaller

continuous horse-power post- got the muricy", war models out of all propor- have fot spokesman of the Motor Agentstion to their cost when new. In

admitted.

spite of shumping prices now, Three of the biggest firms have an eight or ten horse-power car already slashed the priers of which is two or even three years their higher-priced models by old, can

still be sold for more But only a small percentage about 20 per cent. Jowett has than it cost when new.

knocked £234 off their £1,518 of cars were allowed to be remodel; Rootes have reduced the general decline in the demand There is also at present a leased for home sales. The Government laid it down that price of their Humber Super for second-hand cars, owing to every sales Inquiry from abroad Snipe by £333, to 21,292, and considerable recent increases had to be met to help the dollar Fort has knocked one shilling in running costs, in the shaptaf

the pound off all models.

higher rates of insurance, There are, of course; still plenty high cost of petrol, oil and of buyers for the popular-priced repairs, and, in towns, of garag- cars, those around and under ing. These have combined to £800, but the waiting lists for place motoring for pleasure Manufacturers- knew

that these are still long and are likely beyond the means of many who every car they were able to re-to remain so while the emphasis could previously afford it. lease for the home market would is on producing the higher- be snapped up. In fact, owing priced luxury models for the to the size of the waiting lists, export market.

the buyer's name "was already on it" before it left the assembly IInc.

ŞELLER'S MARKET

export drive.

The waiting list of hote customers mounted. It led to a seller's market,

The reductions in price on the luxury models have followed a relaxation Iti the restrictive covenant which since May his During those. Immediate post-not applied to 35 of these models. war years EVỮTY TUDO known, All these can now be bought and and some previously unknown, sold freely-although they are was used by the public to get not, in fact, being bought very possession of a new car. Somo freely.

The

of tho ruses were such that in self-defence the car Intlystry was forced 10 imposo upon buyers,

signature of coven- ents under which they pro- mised, under pain of a fine, not to re-sell the car until it had ***** been in their possession for one year. This period was Inter extended to two years, which 19 still in force except on certain | luxury-cars.....

ROXY BROADWAY

&

SUNDAY MORNING SHOW

(31st August)

ROXY: AF 12.00 Noon (BROADWAY; At 12.30 p.m.

20th Contury-Fox presents

Newest Terrytoon Technicolor Cartoons (First Showing in Hongkong & Kowloon)

At Reduced Prices

Terrytoon Comics will be given away FREE to every Dress Circle and Loge Suat Patron.

AT THE ROXY THEATRE: Free Coca-Cola will also bo supplied to EVERY PATRON by Courtesy of HONGKONG BOTTLERS.

i..

CHANGING PICTURE

יי

UP AGAINST IT

In

the

To overcome the public's sales resistance one Lendon firm of second-hand

cat

dealers ia giving each customer a book of vouchers with which they can obtain tree servicing for six months-Reuter.

Another Attempt On Everest

Geneva, Aug. 20.

The secom Swiss expedition. to Mount Everest, this year left by air for Bombay today.

The tender of the new team Gabriel Chevality, told Reuter: We hope to reach the top this time.

Motor-car salesmer admit that they Bre up against a hardening market. Would-be buyers can give a list of reasons for this "hardening" market:

The banks, carrying out the Goverment's

go

easy on credit" polley, are reluctant to accept cars - as a security for credit, Nor will they now make loans for the purchase of cars,

The limitation

Government - Imposed

hire credit terms to 18 months does

purchase Dr not allow a sufficient margin for

They will und_lighter oxygen many wage earners to pay the larger instalments Abroad, competition is stiffen-

out of in- equipment on a "how principle," come.

lack of which failed, the first ing. The Australian market is The Government's increased attempt in July last. virtually closed and there is a

The surllor team was beaten taxation on petrol, making the steady re-building of the motorcar Industry in Germany, compared with 2s. 1d. in 1940, Ing apparatus at 28,800 feet, the price 4s, 3d, a selling

gallon by the weight of oxygen breath- resulting in more competition 16 makes pleasure motoring 100 highest point ever reached by the European months of thisxpensive now takes 23 d.1

Of the 4s. 34d., the man.

Now, in the latter half of 1062, the picture is changing, part cularly as it affects the luxury- type cars in the higher-priced. range.

In the first six

core,

Twenty thousand pounds of year Germany produced 143,101 in taxation an Indirect equipment and food

compared with Britain's method of collecting revenue ahead of the team.

was sent production

of 228,052 for thewhith molorists do not tike

Dr Wyss-Dunant, who led the reme period this year and 244,- 503 for the first six months last fore,

today 15, thero-

previous expedition, bade them luxury models "God speed" at the airport,

attempt planned covenant restrictions but money October will be met ind for

weather.

DAILY EXPRESS

BOOKS

KING GEORGE vi QUEEN MARY ... BABY BOOK ENJOYABLE

The

that the

of

is scarce and even those who monsoon could afford to buy-and run-

The new

at six, which those higher-priced cars are will take more Nepalese porters, walling to see what happens to includes Raymond Lambert, the $10.60 the cheaper models, the family Geneva mountain gulde who was $16.00 man's car.

In the first expedition which NO PROSPECT $28.00

ached within 600 feet of the reached COOKERY $18.60 car agents said

A spokesman for the motor. 20,141-feet

that he could

Swis The

By

from NO HIDING PLACE ... $10.00 sec no prospect of the popular Bombay to

New

Delhi and then IT'S FUN FINDING OUT

models being reduced in price, push on to Kathmandu, reaching Book I

$5.00 while

stee "manufacturers be there on September 9 or 10. lieve that only.a completo 112- There is a march of 20 days or IT'S FUN FINDING OUT

of ing $ 5.00

the re-cale Book II

restriction so to the main base camp Ren- will caso the position.

ter. RUPERT & THE WRONG AN As the battle for the sale of

PRESENT

$1.00 new cars goes on, second-hand RUPERT & THE BLACK car dealers oll over the country

MOTH

$1.00 are facing the biggest-stump

1.00 they have known for years.

RUPERT & SWAN LAKE

ON SALE AT

S. C. M. POST

Hongkong and Kowloon

RAF "At Homes"

London, Aug. 20.

Overnight Literally hundreds Seventy-six Royal Air Force of pounds are being knocked off stations will be open to the public the market value of their stocks for Battle. of Iritals, Week" "at

As with now-cars, the biggest homes on. September 20 slump is also in the luxury-Reuter.

**** Cashiered

POR

FEELS A BIT "THIN”

AFTER ALL THESE

"THIRTY SKILLINGS

THIS WEEK,

YEARS A CUT!

I BELIEVE You've Gor

SAVE YOUR EYES

In all cases of eye trouble gout eyes should be thorough ly lasted to decide si your tubê în cung which calls for the yokuro bi glemse of not lik

CHINESE OPTICAL CO

AU, QUEENS BOAD, ESHTRA, MÓN corek

Sir Arthur emphasised that Australia still would have to the economise in dollars, ca Sterling Arca's dollar situation remained serious-Heuter,

at

́KING FEISAL IN CALIFORNIA

Los Angeles, Aug. 28. King Feisal II of Iraq arrived.

Santa Barbara, California, at 9.30 p.m. today, dined at the Billmore Hotel and retired for the night.

The Hotel authorities said that he was "shy and courtcous" and that he appeared to be slightly tired.-United Press.

Dancing Nightly Tea Dance Saturdays and Sundays

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Ray del Val at the Piano

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Copies of photographin takon by the South. China Moming Post, South China Sunday Post-Herald, arid China: Mail Staff Photo- graphers are on view in the Morning Post Building,

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