1952-08-05 — Page 4

THE CHINA MAIL, TUESDAY, AUGUST 5, 1952.-

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JAIG'S

Don't be

Vague-

ask for

Haig

SCOTCH WHISKY

Sole Agents:

FOR HONGKONG & SOUTH CHINA

GANDE, PRICE & CO., LTD.

Hongkong.

St. Georgo's Bldg,

Tel: 20136

This watch isn't only WATERproof-

for the Oyster case. wasn't designed primar- lly for swimmers, but to. keep out dust and damp and perspiration, tạo. "And it all adds up to perfect protection to a perfect watch — the famous Rolex Oyster.

The world-famous

ROLEX

+

M

Shop In

New York. ACY'S claims to be "the largest department store

in the world." It occupies 2,000,000 square feet of New York's most ex- pensive floor space. Four hundred thousand people shop there on a busy day and buy £61,250,000 worth of its merchandise during the year.

Among its 46,000,000 transactions modest few are handled by 38-year-old. Monica O'Neill of Newcastle one of

༔,་‛་་

annual

a

The World

By Kay Murray

writing and Hospitalisation and medical

writers

DC-

FRAULEIN BRIDES FIASCO

From Donis Martin

Bonn.

FRAULEIN brides in Bri- at loggerheads with mothers-in-law. and disappointed at living condi tions, have only one wish- to get back to Gormany.

This is the verdict of a survey in London by Ger- manreporters, who dia- closed that of 7,854 "occupaTM: tion marriages," 2,712 have already ended in the divorce courts.

"In this mass marriage flasco," Bald the report, "thousands more of the fraulein brides are separated from their husbands, pre- vented by lack of money from seeking divorce.

"Many others.

have chosen

the simple solution of coming back to Germany and refusing to return."

The report traces the develop- ment of friendships begun withi gift of food, tobacco and cofco

in the hunger years" and dreams, In the minds of German girls, of the "British paradise."...

Cited as typical are:

Case No. 1: "I am a doctor's daughter. And I and many other American products to Ameri- fraulein brides would have`been cans is correspondingly tougher happy if only Germany had for her because she is British. stayed as it was at the end of

"To be successful in any ad- the war. vertising medium-copywriting,

radio, TV, or public relations

"But Germany is prospering fluently," she told me. you have to speak the idiom and everything we once lacked

is there in abundance. My bus-

"When I funded

a big baslod of flowers. .I AVAB So happy. Imagine my deolings when he took me to a public- house and told me to start şell- ing them."

the store 25 years or more just keyed a bit higher, that's a week on each account, they have 900 members and all.

cording to the medium-nows even a "50" Club for half It isn't on casy profession to papers, magazines, radio and century members, which boasts break into. Girls with college so on.

"I took a £17. 10s job weit- 50 or 60 names.

degrees, will take a job as typlat Once a year there is an "ex- ing commercials for a Miami band is as good as gold, but he arrived, is only a poorly educated miner. fees are largely taken care of ing at a low £11 10s. a week

or assistant in the merchandis- perimental period" when the radio station when I

art departments concentrate on was.

and the first thing I had to It was all so different which he by the Union, though the well- and think themselves lucky to

forgetting wna smartly dressed as a ser must offer ideas for a леж

my British accent. I lived and geant." hospital still

campaign. Then the agency is worked treats get the chance.

with exclusively es and does check. "It's one

profession where apt to hum sightly.

Americans, and even took B Case No. 2: You may have one week or ups on employees. The store even the office boy gets a break pays two-thirds of an em- If he comes up with good ideas," three in which to think up new college course in journalism soat Hull I saw my husband walt-

of copy ideas,"

as to rub up against more ployee's salary, up to 28 weeks, said Betty. "Lots

said

"Some- Belly.

ofing on the quay with after, five days' illness.

start in the mail times you get stuck, You walk them." Monica O'Neil's take-home room," she added.

round all day, grinding it over

GOSPEL TRUTH about

Like most apprentices, Betty, in your head and getting no- £18. pay amounts to after deductions for union dues who is in her thirties and where. The best way is to go Macy's 12,000 employces. and Voluntary medical in-Canadian-born, started doing home and forget it. Or if you NOW Joan has the impressive Miss O'Neill has been sell-surance for non-hospitalised ill- menial jobs, although she had get really stuck, there's always title of Assistant to the Direc

five years' experience in the someone here to talk t over tor of Public Relations at Lover ing nylons on the ground ness.

Sho Uves In a good hotel press department of British In with. We're all in the same House, the new 24-storey glass floor for six years-but she

where her room costs £0. formation Services In New boat, and people are awfully skyscraper on Park Avenue. hasn't lost her British ac week, Out of her £982 annual

York.

good about helping."

American advertising is very

Case No. 3: "Father-in-low Salaries range from £11. 10s allusive, she went on. That is is all right. But mother-in-low cent.

calary she spends about £100.

for a beginner to £17. 10s to why it is essential I came to visit an aunt in on clothes (Macy's, 20 percent

to know hates me because I am German. £20 for senior-with the the

idiom well..A certain basic My husband is a mummy's boy.". comes 1030," she told me, "and de employee discount

top writers carning £3,500 to insecurity the fear of to get a job. I came to very handy) and has

up to £8,750, but these plums and there aren't of them.

in

saved

Macy's in 1942. She likes it enough to Visit Britain three D year the was 25,250 a year. They can up Jonesa

I'd

TOUGHER

are

many

the

Tationing:

YEAR AHEAD

her first probation

Case No. 4: "I-am homesick, her annual

plays a big part in Ameri- not for the fleshpots of Ger- three- famillarlee herself with the mass Ane "Though to be honest times on

of copy turned out and sometimes think week vacation with pay.

the

can publicity, according to this with you, I

many, but for my native village agency's methods of dealing

astule young woman.

and "my prople. My husband like to go back and get a

NO TASTE

with accounts. She had little

"There Is 0 tremendous realises this and has given me Job in London.

writing to do-perhaps think- She admits that her father

amount of implication in ad-my freedom," vertising based on this attitude, and mother, Mr and Mrs Wil- MONICA thinks that London ing out a new brand name, or

different quarter and on the fact that the Ameri- of Newburn-on- liam O'Nell

'According to hotels are infinitely better ing in copy on a fairly stereo-ROM 8.

report, clover. than those in New York, and

typed account.

camo nhother anglo en adver- can public tends to think a language difficulties, Tyne, think she is in

Hoving "But there are a great many that

she tising from Joan Wilson, a tall, statement is gospel truth be and housing troubles in Britain,. American food is vastly

I proved herself, things which I like better in overrated.

was promoted to copywriter dark Londoner who worked in cause it is in print,"

and above all the West Ger- slim

and an office of her own. "Each the BBC presa department dur- England," said the trim,

"When I visited Britain," "

Summing it up, advertising many recovery, are the principal with woman

of us has four or five accounts," Ing the war and came here in in America is a tremendously factors in the "fraulein brides" the young

she told me, "I found that in she told me, "for each of which 1940. Joan Ands a slightly competitive field which means disaster, fashionable short haircut. spite of rationing, the food had you are entirely responsible." more cut-throat business.

more flavour than it does hore.

keeping on your toes, but there Advertising 15 planned a "There's no dead wood in is never NO NONENITY

a dull moment.

"Infidelity," said the German American Lood is so refrig-

A ahead. year erated

profession," she told me. copywriter's this that it doesn't have schedule may call for material "There's

copywriter can't afford to be repont, "is an uncommon cause always somebody bored. It may cost her her job. for these tragedies, It is always HOWEVER, her £18. 9s.

any taste at all.**

once a month, six times a ready to step into your shoes,

the same story-disappointment, week salary compares very

The red carnation in the month, or two or three mes But, as she points out, "selling (MORE TOMORROW) favourably with what a

disappointment, disappointment, Lon-

lapel of her smartly-cul grey don saleswoman would earn, suit is worn, not as a gesture particularly when augmented to spring, but to show that with a bonus of 11⁄2d for each she is on assistant superinten- pair of stockings sold when dent. Executives wear the firm is promoting a special carnations and

ine.

people blue.

white

senior,

sales-

Working hours are from 9.30 In this huge emporium - to 6 for a five-day week. The which conducts guided store is open on Thursday un-

for interested industrialists

41 9 o'clock. The regular sell ing staff come in at noon, and you may easily get lost.

for

tours

solution is to "ask with a carnation,"

The sumconc

This demceratie store

big kick out of the fact

A

The Scientists

Are

In This Super Cold,

OTHING 'interèsts

В

Nphysicist so much these

Interested

•

Cold Bath

was

There is a specialised demand for it which must be met.

the price of the metal high, and Small-scale production keeps restricts its use for other poten tially important applications. Yet tantalum could in the future Tantalum is a greyish metal become an important construc- that looks like platinum. It has tional malel for buliding modern.... an astonishing resistance to cor- chemical plant, where corrosion rosion and as a result it is malt is one of the worst of alt ing unique career for itseir

problema. inside the human body,

"By GORDON COOK part-time help la taken on for Thursdays, Saturdays and hali-

gets a days as a nice cold bath.

Scientists bolleve that at the the U.S., carrying supplies of an parlods.

that Not the sort he can splash phenomenally low temperatures. Al priority are. The are cafeteria a huge There is which provides excellent meals the "someone" may be Miss about in after a hot day in of these new liquid baths, the needed as a source of the metal

53. 3d. On Neill from Hostery, or a the laboratory, but a really movement of the atoms and mole- tantalum. id. lo 39. Thursday nights the late shift occupied Vice-President judg

at a tem- cules in the cooled material is treated to a meal "on the ling with million-dollar figures cold bath. One

become so sluggish that it almost perature of, say, 800 degrees stops. three-course affair. On his way to a meeting house"-a with

dish fruit Juice, a meat

In some cases, this results in with two vegetables, sweet and coffee.

Cold baths of this calibre peculiar eigetrical properties. There are big, lounges for NYONE

Current will flow have become available dur- both men and women

A American

fo Lasily where smoke, read can ey

and agency to present an aspect of ing recent years. Selontists through metals cooled to law It has

they

below zero. COPYWRITER

who expects

advertising

office

This superconductivity

New for gout

Thousands of ex-Service men afe walking about today with tantalum inside them. Tantalum

lates are used for repairing our often treated light Lamaged skulls, tantalum wireheartedly by the onlooker. mag for Joining bones together, and But there's nothing.comte about

most

somelico watch movies. mild lunacy with copywriters have been learning how temperatures that once

started stowing the current Not one of Macy's 12,000 agonising quietly in corners or to liquefy gases like doesn't stop. employees 1s

nonentity. breaking away with wild cries helium hydrogen and nitro- Files and files of records in the of "Eureka!" is out of luck.

The big establishment I visitgen in really Inrge quanti point the way to the development tamtöðum gauze, and wool for It to the suoror, It is Personnel, Department pinpoint

rating ed on Maddison Avenue (home-ties. They've started study of new methods of transporting replacing muscular tissue. Ton- each with a yearly based on supervisors exports, from-home for advertising folk) ing the effects of cooling electrially.

talum Eners are being used for painful and incapacitating die- Anyone who shows chthu was much quieter and more re-things in these super-cold Crystals.cooled to hundreds the backs of artificial eyes to drug, Benemid, for the treatment case, The discovery of a now. slasm, drive and intelligence is laxed than the average

com liquids, and they have made below have been used in radio

reduce Irritation, mercial edrefully - groomed for promo-

of gout will be good news, to There were tion.

spring flowers in the reception some interesting discoveries. for picking, up signals too faint

for ordinary valves. The move suoi complete resistance to body The fundamental caure of gour

Tantalum is so strong and has many thousands

Deople. lounge and a feeling of well-

At first the experiments were ment of atoms in the crystals is fluids that there is a steady. geared, eficiency in the air,

largely academic. But, as so slowed down so much that, they demand for it in murgery. But to not understood with any cer- * neuralic profession?" said often happens, many of the esn't interfere with the dy the metal Hyes up to the reputa tointy, although the characteris

one of

of their copy HERE are many club. netil- Botty Warm hit -Weve results are going to be of dirat electrical currents detected by tion on which its nino is based tics of the discaso are familiar

ties with rallies and annual Writers, “Not a bit."

rank industrial Importance.

the crystal This discovery. ́it It hides itself away tantalisingly enough. The balance of urie zeld dfrinera for members. The our frenzied moments,

Stadnlem steel can no made proving of the greatest interest to, in the more inaccessible regions production and excretion in the "Friendly Fortics (so-called course. If a competitor comes ultra-hard by giving it a bath the radio Industry.

of the earth. To mine ton of yetem is disturbed, resulting in-g because it evolved during the up with a bright Idea, or worse in liquid nitrogen a2 320 deg.

tantalum ore, it may be necessary deposition of sodium urate in the war) offers prizes for the best milli, hits on our idea before it's Fahrenheit. This hardened steel

to move as many as 3,000 tons of carillage and soft tissues. selling team work. Lucky wine released that can happen then being terbed out for back-roont

TOLK, ners recently enjoyed a trip to things get bit bectic

applications of great importance

Benemid is claimed to lower. Bermuda."

But the normal day-to-day for example, in bearings, and

Tantalum today is in a trañal, the concentration of uric held in There's a 25 Club for em- career of a copywriter, runs to valvos: In "high-performance cargo plano Mars flew a tion state so often ranched in the the body and so alleviate the ployees who have bem with a well-defined achedule.". K's | engines,

regular service from Brazil to development of medira materials, conditio

SHE SAVES

of

Surgery, metal, DUR

URING the war the giant