1950-09-13 — Page 10

Pato 10

Few are born beautiful...

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1850

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1950

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OMANT

THE CHINA MAIL, WEDNESDAY, SEPTEMBER 13, 1950,

Woman Today

IT'S AUSTRALIA HERE WE COME

By Denny Parker Cralle

What a party is being readied for Australia! What

plans! What frocks! What fun!

In some of the designing houses, in the offices of Neiman-Marcus, Dallas, Texos, and in the hearts of four American models, it's. "Aus- tralia! here we come!" From the United States to Aus- tentia whole fashion show is being flown, Mrs. Evelyn del Barrio, advertising and sales pro- motion mamsger of Nelmon Mareus, will accompany the group management's speelul repre-

sentative.

At the invitation of the Aus- tralian Government, in anticlpa- tion of the lifting of the sterling üler Neiman-Marcus was asked to assemble a fashion show from top 1.S. designers te accessory

makern

The fashion shows will he pre- rented twice daily in Melbourne and Adelaide, under the auspices of Myer Emporium, Ltd., and in Sydney under the auspices of David Jones, Ltd.

The that American designers represented is the collefion of American fashion reals like a Fashion Hall of Fame, Nettle Rosenstein, Richard Koret, Cas- to of Elizabeth Arden, Hartic Carnegie,

Reif. Maurice Ben Bontner, Adele Stompson, Adrian, Irene, Tina Leser, Claire McCar- dell. Emily Wilkens, Tewi, Brooke Cadwallader, Joyce, and vid Evina.

The 9 designers and manufae- turers include designers of furs, Jowels. artificial flowers, bati Kowns. ballet slippers, costs, Elries, play shoes. bathing suits, #loves. Included in the list are two Texas dress manufacturers, Ruth Fair and Lorch of Dallas.

and

No invitation rofused Not a single designer turned down the Invitation to participate in the showing. Some even went to their drawing boards whipped up special

designs Others overwhelmed, Miss Kay Kerr, Neiman-Marcis fashion in the New York co-ordinator offlcc, with the number of frocka offered..

Every designer is mindful of spectacular the marvellous showings with which Paris de- Hights the Australian market. As the representative of one house designers over here are more or less fr.fluenced by Parts, but all of us have adapted this influence to the American way of life. Ours is a simpler way of Hving. Our tastes are simpler, We like the plain uncluttered look." A word about the American models is not amiss here, for they were chosen because they represent the average Lypical American woman,

21

When Andrea Johnson was 18 and working as a stenographer in Los Angeles modeling agent's talent scout spolted her noing to lunch, Today at 28, blonde five-foot-six Andrea Is the most photographed model

She now Americo, modeling agency called Heads and employs 30 herself.

Ruth

122

owns

A

Figure models

Hancock,

Soft-spoken with the gentle look, is an as- Nelman- alstant buyer for the Marcus Younger Set Shop. Do- spite her fragile appearance, Ruth can stand under brilliant studio lights for photographers for hours on end; can make 20 custume changes a show; and can plan, assemble, present, and model in a fashion show. with- out turning a hair, Ruth will be in charge of every Australian Ahow.

|

way when two men came up to her and rald, "You're just the girl we're looking for."

Thoy explained what they meant and said they were repre sentatives of a well-known dress house, During the war Margo

served in the Waves, but the

| Australian trip will be the first she has over laken out of the United States,

Australian models, too

Other nodels will be chosen from Australia and so certain ir Neiman Marcus that these girin will like the American look that they are sending 107 pieces. with the fastest kind of chang ing, they show will Inst a little over two hours,

A le bit of Texns will be exhibited in the first few nume hers, cansisting of frontier suits, square clance and "put-your. lille-foo!" dance dresses. The rest of the show follows with ing sports garments, sulte. spectator sports frocks, participat-

The sult group is Interesting because every type of suit made In America will be shown; town, ensemble, britte's going-away suit.

İlke travel. Some

those from Elizabeth Arden and Hattle Carnegie will show the padded blp-line

The long line sults for tall girls by Ione and Adrian are inter- eating. Handmacher career girl suits, so expertly tailored and so inexpensive In price, will be exhibited.

that has

#

Then come corts, afternoon dresses, and short eve- negligees, ning frocks. The most Interest- ing group from the Australian point of view, the designers feel: is the Look-Inta-Summer group, will be anti- since Australians

the coming seRSOIL cipating the

Claire McCardell will have a nylon print of white and coral high-empire waist line, full skirt, and bare top. Its cover-up bolero is made of Jersey lined with the nylon nat fabric.

Completing the show will be juntor evening dresses, thestre coats, and evening dresses. Also traditional procedure at Neiman- Marcus in t conclude a style show with a bridal gown in all

its beauty and drama.

PLEASURE STITCHES

Drawing by

HILARY BRADSIJAW

This season the formal dress is likely to take pride of place oyer the silk sult for late afternoon and evening.wpar, and the dresa akatched here from Victor Stiebel's now autumn coltes- tion may well prove a popular modet for-cocktails or as a short evening dress for restaurant wear. It demonstrates what the designer, calls his "Exit", line. In a rich green brocade lightly patterned with pale colours, it is worn with a tiny matching feathered cap, stud earrings and fine black suede gloves and shoes.

First-class work

By Mary Delaine

One of the greatest possible compliments has just been "Centuries ago Engilshwomen paid to students of the Royal were noted for their beautiful College

of Art, School Fashion Design.

needlework and the National Needle Aris Bureau, which keeps a constant watch on such things

of

has now discovered that since Mannequins who showed the World War II 20 million women clothes at the students' end-of- in Britain are plying needles at the-year dress show wanted to home. The Bureau belleves that buy several models. The Im- "making do" during the war portance of this Hes In the fact years has revived the enthusiasm | that these mannequins were among for needlework; at the present London's best and most popular, time no less than 11 million They show couture as well as women in the United Kingdom wholesale clothes and have every make all, or some of their own opportunity to see and to buy the clothes, or those of their families; best. thousands of others the type of fine needlework which quality as museum pleces:

In a recent national sewing contest five out of seven of the prize-winners .came from the 25-10-30 age group, But, says tho Bureau, the real veterans often turn out the finest; most delicate work. Typical of this company is 60-year-old Miss E. Hodgson. Rheumatism has stif toned her fingers but, the baby's: dress she submitted in her county division was so finely stitched that the judges had to use a magnifying glass to examine the

Carmen dell'Orefice is the only unmarried model. She stands St. ins., has platinum blond hair, magnifcent

gray-green 105. eyes, and weighs

Pert, brunette Margo Price was on a holiday visit to New York City when she

suddenly captured for a modeling career, She was walking along Broad- work.

8

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Last year's show (the first) by the students was good, this year's is even better, and the crispness of design and of execution 3 very promising, whether the gar- ment in question is a tailored suit or coat, an elaborate evening frock, or beach clothes.

་

A practical approach

or

The standard of some of the work exhibited whether it is a baby's frock, stained glass, book

lustration, textile design Prince Charles bed, will be a revelation to the pessimists who doubt the vigour and originality of British design. Some of the young students have already been booked by commerical firms.

The "white" soles

Before the war many British housewives looked to the sales for the replenishment of their linen cupboards, many of which are now beginning, tô look very bere, The season, however, I think there are more and better bar- golns than have been available for some time.

Among the best things I found were 27-inch square, corded pillow-cases in beautifully 'soft linen, costing only 10. d

Mrs. Madge Garland, principal of the School, has been insistent, the Board of Trade has until now For some unexplained reason that her students should renilse

refused to allow square Utility that fashion designing is not pillow-casos to be made; these merely a question of glamorous are the first tax-free ones on the

market,

frocks.

Accessories hats, belts, buttons, shoes, gloves,, blouses, lingerie, embroidery-and children's clothes are all designed by the student who learns how-to translate Ideas Into practical commercial possi-" bilities, whether on the couture or the mass production lovel

And during the holidays both girls and young men are encour- aged to take, jaba in workrooms to get practical experience.

PEKING

"

There are also the usual oblong onos of similar quality, at the somb price. There are, too. matching sheets especially wide to tuck-under deep mattresses, and 100 Inches long, instead of that distressing 100 Inches. These are tax free and cost less than £6 pair.

Coloured scorsucker fablecloths are most useful either for the nursery or for plenies.

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