1950-03-22 — Page 10

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> THE CHINA MAIL, WEDNESDAY, MARCH 22, 1000..

Woman Today

IT'S WRONG

THE RIGHT WAY AND THE WRONG

By IRIS ASHLEY

Recently I had a dismal experiance. I stood dround watching Englishwomen buying French hats (newly imported to London).

"Look," they'd say, "the right side of my face needs

helping. Can you put a few more flowers, say, under the brim?” And if the hat hadn't a veil, without exception they wanted one added. None of them asked how the hat was intended to be worn.

And then having, turned a de- signer's art info Just another hat, you could lenngine them golná home and wondering why they didn't look like the lady on the cover of the Fashion Magazine.

and springlike without spölling its clear outline. Her jewellery was encrings, a large lapel brooch of chibotichon store, à clear-cut ring, and a bracelet.

And she must have taken a Is it possible to analyse just good, all-round look. In the exactly what constitutes a well- | 'mirror, for sọt n hair was out of dressed woman? Can we sco place from any angle. Not n how she achieves tiils effect speck on the suit. The two sketches on this page should help to make it clear,

On the right is a lady Francis Marshall and I saw recently in Parls. Even in that city she was outstandingly smart.

The really smart woman, of course, is never eccentric, Noth- ing about her is conspicuous, ex- cept in the sense that perfect taste is always conspicuous by comparison. This particular young woman was groomed to the last detail,

Her black suit had classic Hines, and she had got all the seams in the right places chó smult point). Her brocade scarf was pinned so It could not slip. Her plain court shoes looked right with that kind of town suit.

The black straw boater had Just enough trimming to look gay

London Fashion

Fortnight, 1950

This year British manufac manufacturers, reach

showing

turers of women's ready-to-what he considers the pick of wear fashions will be holding his collection. the London Fashion Fortnight. from Whit Tuesday, May 30, to Monday, June 12.

It will be run on much the sume lines as in previous years, but greater importance aftacher to it this year ùwing not only to the intensifed dollar drive bull also to the increasing liberalisa- tion of inter-European trade.

Since markets such as Sweden and France ore again open to British clothing, the United King- dom manufacturers are hoping to meet their European customers in Lendon,

Each of these displays-most of then mannequin parades will cover a special type of clothes, such US copta and suits, furs, rulawear, millinery, and every exhibitor will of course have his full range on view in his own

showrooms,

Note her adequate but tidy handbag, neat gloves, and cle- gant yet severe "umbrella.

The other -so-near-yet-50- far-version of this lady you will see this spring (I am afraid).

The outline of her head is un- tidy. Those earrings are too dressy for a suit and the fur looks fussy with a jabot blouse. Her transparent gloves should go with a summer dress. Those ankle-strap shoes are wrong with n short, tight skirt. Her um- brella la no help, and the, 'outside dication of a messy Interior! of her handbag gives a clear in-

the handbag) are all right indi- These items of clothing (excopt

would look well, with a nicht hat vidually for instanco, the fur

srid less frilly bloule-they are just collectively wrong.

Oho clue to looking well- dressed is to realise, that each, season's fashions are designed fo fit together like a fly-saw. Few could afford to refi themselves twice a year, but clothes can Be adapted,

For example, coats with high collare and sloping shoulders 'enll for small helmet-like hats, Your new spring hat will have à brim. to If you don't want your fage look like the ham in i sandwich you must either be able to drop or wait all you can go out in a that collar away from your face, suit to show off your Easter bonnet.

If you want to stick to the little fiats because they sult you, re- member they went with a high. neckline, and wear a scarf with your suit, preferably of brocade or transparent striped organza

On the social side the Fort- night will open with a Govern- ment reception with a guest of honour to whom overseas visitors) this spring. will be presented, and will in clude also a private view of io. As each new trend of fashion Royal Academy Summer Exhibi- tion 'und other functions.

Since the essence of Fashion is change and surprise, it is impos-1 sible to give or post any detailed Or definite information about the Fortolght in advance.

The full programme, which will also form a souvenir handbook, will no1 be ready in time to mall overseas except to the nearer posts, bi

reported, take a note of what goes with it. Each item worn. must complement the rest.

Women farming in Scotland

During the Fashion Fortnight the top-grade model houses will be showing their autumn collec- dous for the first thne, and slack it would be impossible for every manufacturer in the fashion In- dustry to give his initial, showing during the same two weeks, there will be A number of selected the general publicity campaign is. So many women farmers are displays at different places in the planned to arouse the maximum West End organised by groups ol' interest.

MAO DA ER EVEN DAMENÁ 1893 403 apdien

SUMMER

AFTERNOON

AND

CASUAL

DRESSES

Acella

'attending markets and bidding for stock in Scotland that a rest room is being provided for thein at Lanark Auction Market.

This is reputedly the biggest attested cattle market in Britain, and the women's rest room in part of an extensive modernish- tlon by the owners, Mess, Low- rio and Symington Ltd.

The plans provide. for a rest room, Bar, commercial room for buyers, market spb-offices for four banks and feat foots, tdr. women and 'drivers,

Babe

Your LEDS

IT'S RIGHT

ODE TO EV Clamp on her jewelled breast- plate

And to her dainty 'cars River surplus priims

From age-old Chandeliered! Scaffold her neck with pew- pass 1

For she's hieing to some arbour Where clanking chains of fashion meet.

the night in shining armour /

Adam

Renommée

dresses

JUST UNPACKED

Beautiful Gabardine Dresses in all sizes Euitable for March, April & May wear

in Hongkong.

In

:.oiir Salon

2 minutes walk Wyndham Street to 504, Victory Housé,

Hongkong, Telephone 38643

Johnson's

Johnson's BABY

BABY POWDER

For more thikw

80, years. Babies

POWDER

Glittering..

Glamorous

DISTINCTIVE CLOTHES

Just unpacked by air,by "PAA" direct from New York City top houses, most "MAGNIFICENT" collection of "GLAMOROUS" arterndon and hybnej Ing dawhi Whip detail and styles that are "THULY" BUt of örtainkey skå “¡¤Ä£slBTIBLY": beautiful Also including "TRES CHIC" New” York tailored spring suits, coats, two-costa-in-one, Sheer Wedilen and sưeda tõppera — “rométhing” you could "NEVER" find elsewhere.

ONLY AT MODE ELITE

mademoiselle

shoes

PLO

To serve your whime for “REALLY" word footwear Mode Kiite' even brings you by "PAA" the famous "MADEMOISELLE" shoes "TODAY" axotuitvaly featured by Lord and Tallór, New York City, At the sametime "TODAY" you "CAN" and "EXCLUSIVELY" featured by Made Elite, Hongkong -- a modern fashion miracle performed by our veterian merchandiser Mr. TLW in close, co- ordination with his company of fashion exports in New York City. Also Including the "GOLE" distribution of "RHYTHM' BYEP", “PENALJÓ”, and filtech other famous makers. THE BIGGKAT FINER SHOE COLLECTION IN TOWN!

HANDBAG MASTERPIECES

Nowhere else in town could you "FIND" such a dazzling world 4” of tiner handbags an at Mode Elite, whoes air-delivered collection Includes 1980 last hour originate in "REAL" alligator, cobri, `èm17, etc. by "PICHEL" "08EF" etc. whose purses are retailed in New York from $25 to $125 U.B. each plus 20% tax - our selling pricca about 15% less despite air charges. Also exclusively featuring the 1950 Fashion Academy Award purses by “JENNY", washable coll (solids or multioșiours) purae by "PLASTIC FASHIONS", and hundreds of other handbag masterpieces by all other top New York makers. Most of our spring and summer footwear matched with stuning puraoi “NEVER" seon elsewhere 1.

AS EXCITING AS YOUR FIRST HISS

*

Lady Marlenes DEMI-BRA.

THE MOST SPECTACULAR_BRA_IN_YEARS

Nowhere else in town, could you "FIND" such a dezaling, World of finer modern, foundations as "MODE ELITE” whose "SOLE” distribution at "POPULAR” pricon of famous “PETERPAN, BJAS BRA", ́gledles and all-in-ones by world-wide" famous 'makers Including "BIEN JOLIE", "TAU BALANCE", "FLEXEE”, “DIANA", " atc, The latest "BOLE”, diitribution In lady Marfana's “DEMI« DRA" and "DEEP PLUNGE" ), "NEWG" to all well-dressed women In Far East. "DEEP PLUNGE” combines all the advantages of a deep-plumbing střapteka brá, a walat minimizer and garter belt *** K-fn-one} I

FINER HATS & JEWELLERY -

Aléo unpacked a daxiling, world of 1950 "GAGE" spring and, summer straw hata including, "GAGE" aristocrat handcraft models the most beautiful hate ever seen. Also a dazzling of "FINER" costume jewellery "NEVER" seen elsewhere.

MODE ELITE

Kayamäily Building, ground floor.

Hongkong,

22, Queen's Road, C.,

Revlon

THI, REDEL

FASHION WRITE

A Long

Lipstick

A Superior Ball Point Pen

ON THE

OTHER

·One t

ON ONE END

Convenient! A Smart Gift t REFILLS AVAILABLE for both ENDS

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