1950-01-28 — Page 8

Pago 3

THE SAFEST LONGEST- WEARING

Rayon Cord at

Regular Price*

#kayon curd bodies in larger

Lord bodies in smaller

A

well more

available,

TIRE EVER BUILT

The New

Firestone

DeLuxe CHAMPION

On Sale Al:-

United Oversea Trodors. 44, Commught Road, C. Tel: 34029,

Commercial Motor Supply Co.

Morton Tall Roud, Tel. 20006

No 1. Des Voeux Road, W. Tel. 30006.

Paulin & Company. 70, Hennessy Road.

Tel 255J9.

Po On Motor Car Co. 6.90A, Nathan hoad,

Tel: 50134.

WILLIAM HUNT & CO. Fed, Inc. U.S.A.

123. Hongkong Bank Building.

Tels 31104-27122-32560.

ARRIVING SHORTLY

„THE-CHINA_MAIL, SATURDAY, JANUARY· 20, 1850.

Traffic study as

a science

• Unrecognised except in limit ed, circles, in Britain, traffic en- gineering--the study, of traffic to promote easy now-is yan accepted profession in the U.S.

Rocently, in London, Mr. R. O. Swain, executiva director of the American region of the Inter- national Road Federation, who

comes from Washington, D.C., read to highway engineers and authorities from all over Britain a. Paper on the objectives and place in the community of the "American traffic engineer.

It was plain from the 'facts given by Mr. Swain that the US, traffe engineer is an accepted part 01 the schemO of

things in

| America. He receives univer- alty training and graduates in his subject. He goes on to high power in civic and state affairs, and he replaces the hit-and-clas regulation of traffic with systems of control based on scientifically obtained data.

NEW 1950 STUDEBAKER

New performance Outstanding new value

New interiors

New dream lines

New luxury ride New appointments

After Mr. Swain had concluded | reading his Paper, questions from British listeners showed that the frustration commonly felt over traffic matters is shared in official_ quarters.

Severni speakers remarked ou the difficulty of interesting local and educational authorities in the scientific study of traffk, although tribute was paid to the work of the Road Research Board, which is specifically engaged in this subject.

One prominent county surveyor Lieutenant Colonel d. T. Ben- nett, of Buckinghamshire---wan- ted to know how interest in traffic study started in the U.S.A., and it was a surprise to learn that the Initiative came from the Armorican motor industry, deting through Mr. Paul Hoffman, Studebaker executive and Marshall Plan ad- Iministrator.

American car sales wara balted by traffic congestion and accid- ents, and the industry saw that if progress was to be maintained the deadlock must be broken by new roads, banod on scientific knowledge of traffic requirements. Hence the establishment of fel- lowships at Harvard in 1927.

1950

The next look" in cars

Studebaker has done it again! Studebaker, the car that led with the first real postwar change in automobile design, now moves out even further alicad. Studebaker presents dramatically advanced new 1950 models...styled to make motoring history... engineered to make mronds into overy item of motoring expense. • The distinctive new 1950 Studebaker is the boldest step yet in refashioning automobiles for smarter looks and safer, simpler, more relaxed driving.

THE HONGKONG HOTEL GARAGE, LTD.

TELEPHONE NOS. 31056, 27779

MOTORING NEWS AND VIEWS

The 1950 Studebaker, Ame rica's "New Look" car. The

ex.

rocket-like frontal Appear. ance. whlon has been the topic of conversation among motorista ever since the mo de! WAR

announced, la pected to become the basin of design for future cars, Picture on the left shows

front vlow of the grit work.. "China

Mall" photos.

"NEW LOOK" STUDEBAKER CAR MAKES LOCAL DEBUT

BY OUR MOTORING EDITOR

A gamble

on a cheap U.S. car

By GENE D. SYMÓNDS

Henry J. Kaiser Is gambling some of the most valuable

holdings in his vast industrial empire on his belief that Americans want and will buy a small, low-priced car.

The U.S. Government, through the Reconstruction Financo Corporation, has agreed to ad- vance him $44,400,000 for hin gninblo to crack the low-priced felt.

But before approving the loan, the RFC demanded, and got, a $15,000,000 guarantee from Kaiser, As collateral. he put up almost half of his holdings in the prantable Kaiser Aluminium dc Chemical Corporation, and (e Permanente Cement Company. On top of the pile, Kaiser tosa- ed another blue chip, A first mortgage on his Willow Run plant and all its equipment.

Appearance secret

саг

Just what Kaiser's new will look like is a closely guard- ed secret. It probably will be a lightweight sedan, smaller than the Ford, Plymouth and Chey- rolet, but larger than the British Austin or American Crosley. Aulo men have ventured tho opinion the car will be a strip- ped-down, serviceable vehicle, without elaborate and expen- sive decorations and gadgets.

The selling price of the car has not been established, but Kaiser hns and it will sell for less than the Ford, Plymouth OT Chevrolet but will not be a U.S.- $1,000 car. That would seem to Indicate price somewhere be- tween $1,200 and $1,500 at the fectory or a pries comparable to whet the Austin Bells for In America.

Presenting virtually the next stage in the world's new age of motoring, the 1950 Studebaker combines a revolutionary exterior with the well known reliable performance that has made the car popular the world operates is the $200,000 contest he

over.

Before going into performance data as revealed in "China Mail" rood test, it may be opportune

Q

to mention here that the "New Look" rocket- like frontal appearance, which suggests the sweep of a jet-propulsion plane, is in actual- ity for less extreme as suggested by artists' impressions in advertisements.

bonals of comfort and roominess --by-words that have become universal with post-war models from the New World.

Tho

Increased h.p.

An indication of how Kaiser

is holding to And a name for the

car.

Maybe this summer

Kaiser has not divulged when he wil spring the car on the market, but he has revealed that die models have been delivered to the die makers. Following normal procedure, the car might 1050 Studebakers feature time

be ready for market Bome this summer. Whother Increased horsepower and torque there will be a place on the mar ratings which mean Burer res- ket for the now car cannot ba ponse in traße, and wide-range foretold. Kaiser thinks there

will be. a high Turning to the car's perform acceleration;

puwer- The body as a whole impresses ancé, the usual merita found in weight ratio and correct gear with its balance and, whatever other American productions may ratios ensure fost acceleration for present opinion among motorists also be applied to the new Stude- cruising speeds and heavy city may be, Studebaker's "look" is baker: It runs smoothly and traffic.

Face to face with the 1980 definitely the trend of the future Studebaker grille, wo found the as far as American cars 4:0 con- front styling blending smoothly cerned, with the rest of the car's lingu

<<<N:G UTANRVO

MADE IN BRITAIN .... DESIGNED FOR THE WORLD

The STANDARD Vanguard

For Further Particulars Phonet

FAR EAST MOTORS LIMITED.

Nathan Bond.

Kowloon.

Tola. 50849 & 57250,

Kaiser is not depending com- pletely on the low-priced car to keep him in the highly competi tive auto manufacturing business, howover. Part of the RFC loan is The "Champion" the cat being poured into the Kaiser tested by the China Mail Corporation at Willow Run

The break in the seller's mar now possess a six-cylinder, 21.6 taxable horsepower engine. Kaiser-Frazer hard.

ket in the auto field last year hit When the The compression ration is 7.0 to situation roverted to a buyer's

of the

1, while other factors worthy of market, Kaiser-Frazer sales wont mention in the 1950 models in- down, Three times this year clude completeness of combustion Willow Run production halted. and "follow-through"

The plant is idle now. power Impulse, maximum duru- tion of intake valve opening to admit the optimum patrol-and- air mixture into the cylinders for trouble as not enough variety. Kaiser "had diagnosed the

Variety needed

each power stroke, and automatic All bo has to offer is overal spork modifer, to adjust the, tim- modified versions of the same ing instantly to power.require ments of load or speed.

The car's brakes are foot regulated, self-adjusted and self- centring which, in simple langu- age, means largely that they pro- duce stopping power in exact proportion to podal pressure. Being "predictable the driver knows that he can count on" a straight-line stop,

four-door sedan. Now ho to

step out with other modals coupes, two-door sedans, etc.—te.

put him in competition with other manufacturers.. Kaiser may shave his prices in an attempt to got closer in line with his competitors, --

“Nó, matter what happens to Kalser hereafter in the motor-car business, he has left his mark in a traditionally to field. Start- Ing from scratch in July, 1045, | Kaker-Frazor toonzoomed to fourth place in the auto manu- old auto hands said, never could facturing industry, something.

Excellent stooring Steering is excellent and there is, only slight body sway riotic bale when turning, sharp banda. The great increase, in the driver's be done, nold of vision introduced by In Just 11 months after Kalser- Studebaker in 1947 and now Frazer incorporated, the first universally accepted by all Amer

can manufacturers carried car came off their assembly Uno over in the new models and par at Willow Run By the end of mite the driver to see much more the year there were 12,000 of the road, alminating, many Kaisers and Frazers on iho

roads, blind spota which have proven the cause for many road accidents, Kateor has delved into many Bspecially at nightë

and varied «fiekis, mostly, with Tha distribution of weight resounding success. His Ventures Leaves lle to be... desired, and include steel, aluminium, total excellent (apringing makes a ride' products, cement shipping, card In the Studebaker, a real pleasure, building, chemicals,and and Agents for the test are the gravel, road and dam building Hong Kong Hotel Garago, Liral enterprice houses, and" modieni toil,

enterprises,United: Pross

Tuf