1949-05-25 — Page 8

Just received

SUNDRESSES PLAYSUITS

a selective range of

SKIRTS SWIMWEAR

and a few. Mather-and-Daughter outfits

by

CALIFORNIA

on display from Monday at

Paquerette Ltd

Gloucester Bldg. 10 Des Voeux Road C.

Poralio

PERSONALITY IN FOOTWEAR.

Again we've received a most exciting new group of "LAST HOUR FOOTWEAR MASTERPIECES" by "RHYTHM STEP" "BUILT-IN and "PENALJO" whose inimitable perfection in ARCHES AND LASTS" will "DEFINITELY" make your walk or dance in these famous footwear with "REAL BAREFOOT COM- FORT absolutely impossible to be found in wearing other brands of so-called good shoes, A trial will convince" "YOU." Also

"KLIENERTS"

colour lush unpacked, world-wide famous sportimers and other popular priced shoes for the fitml in budret.

PERSONALITY IN CLOTHES.

Nowhere else in Hongkong or in Asla can you see for yourself such a "DIVERSIFIED DAZZLING WORLD OF LAST HOUR ORIGINALS" for formal, dayilme and evening wear. top designed and tailored with "INGENIOUS SKILL" by American artists employed by over forty leading American "DISCRIMINATELY" selected by garment producers and

To insure securing our own fashion experts in New York, etc. "ABSOLUTELY THE LAST HOUR FASHIONS" Mode Elite is the only womenwear specialist who receives Air Shipment every Monday. In this manner "YOU WHO ARE REALLY FASHION- CONSCIOUS can frequently find at Mode Elite the "VERY HIGH FASHION ITEM" you dream to have. Mode Elite's expert aggressive merchandising plan makes it possible for "YOU WHO LOVE. REALLY LAST HOUR NICE THINGS" to wear the same glamorous clothes at the same time in Hong Kong as those modern New Yorkers.

PERSONALITY IN SWIMSUITS..

By "air" promation Mode Elite features "EXCLUSIVELY" the most complete exciting new swim originals from America's four foremost exclusive swimwear producers, namely, "CALTEX”. whose master- "CATALINA". "COLE", and "ROSE MARIE" pleces are "THE-MOST-TALKED-ABOUT" swimfashions as pre- ferred for wear by all glamorous sea-lovers Including the M-G-M swimming queen Miss Esther Williams, whose original can be seen only at Mode Elite, and all the lovely beauties that took The beautiful part in America's 1949 Swim Meet Farade. "POPPY CATALINA SWIMSUIT" seen featured in May fashion Journals can be had only at Mode Elite. It pays for Hongkong glamorous sea-lovers to try on the fast hour swim master- pleces and beach ensembles as exclusively "NOW" featured by MODE ELITE.

PERSONALITY IN FOUNDATIONS.

Our marvelous new lines in summer bras by "PETERPAN, WHIRLPOOL, RENEE, MARIAN GATES," will solve all of your delicate requirements for better fitting bras that would stay well when you dance with your princes. Also unpacked strapless bras, girdies, pantle-girdles, all-in-ones, by "DIANA. and "FLEXEE", All these nerb fine foundations are clusively distributed by Mode Ellte, whose finer foundation collection is the most varled and comprehensive in whole For East Mode Ellte has over 25 years experience in belter cur- setting service.

EX-

SPECIÁL TERMS TO ALL REFUGEE LADIES

MODE ELITE

Direct Importers of Exclusive Fashions

22, Queen's Road, C,

Hongkong, Tel. 24052,

Sigh no more!

says Helena Rubinstein

A sallow skin need not be

the 'cause of a regretful tigh if you follow Helena Rubinstein's formula for korelio.cts.

At Night use Pore Sailing Creenito free your face and neck from every trace of dust and stalemake-up. Follow with Perfection Cream, a ich blend of herbal son to birlik flow Einsə and dryness.

In the Morning wake up your complexion with Shi Cinesing Cream It chew away drabaces, éaliser SDĚ merface flaws. Follow with Skis Tenisg Lacău to give your, skin a smooth, milny finish.

Bolo Agents

A. S. Wation & Co, Ltd-

Alexandra Bidg»,

Chater Ade

Tu!-81201

THE CHINA MAIL, WEDNESDAY, MAY 25, 1949.

Woman Today

MEN MAKE THE

THE BETTER HOSTS, WOMAN MAINTAINS

1 By INGRID ETTER

What views on woman.carccrists would you expect from a business woman votoran of 40 years" standing?

Mrs. Mary I. Fisher, 69-year-old widow, has for mony years been the only woman wholesale wine and liqueur shipper in Britain, as head of a firm built up by her father and grandfather.

But hush to extreme feminista who might pick ber as an exam- ple of success in the harsh, com- petitive world of today. Mrs. Fisher does not even believe in Equal Pay, let alone in the equality of the sexes.

הזו

"The average woman," she says, "is not as good as ຕ

in business or factory work. She is 211 excellent lieutenant, but seldom rises to the same heights."

Failures

In liness, according to Mrs.) Fisher, women executives often fall on the social side.

"Women" she told me, **are sektom as good hosts as en on

Another recent unusual request was for a Greek liqueur called Ouzo, or Dousico

Continental experts in distil- lerics and vineyards first greeted this slender, quiet-voiced English- woman with ironic surprise: "Mais quoi! A woman and an Englishwoman at that venturing to be a spectallat in liqueurs! But what was the world arriving at? Incredible!"

They Buy A

large scale. They do not pay Hat To

much attention to

ordering

11

meal. No masculine host would dismiss such a matter so lightly.

"In a restaurant they do not obtain attention know how lo

from waiters-and they do not know how to tip.

Throw Away

"As for not obtaining good cer- By CHRISTINE VEASEY

vice in restaurants women have brought that on themselyen. How? by years of under-tipping and

New York has become the most hat-conscious city in the

the inability to make up their world. Women buy a hat as minds as to what they want. they buy a loaf of bread.

"They will change their minds They wear it a few times and twice or three times, recant and❘ then throw it away. You can buy finally decide on the first sugges-nn attractive hat from a dollar tion,

nifty, so this is not quite so crazy. Besides, those hats have cer- tainly got something. At the moment most women are choosing little hats, very often just a wisp of tulle topped by a cluster of dowers, or a gay bandiena of rib-

You do not necessarily have to be a good cook yourself, in Mrs. Fisher's opinion, to understand food. But you must enjoy eating and have at least д

tecknical knowledge of the subject, plus an appreciation of masculine taste.

"Many English. people," she something sus, "feel there is Infra dig in paying much atten tion to such a mundane Tatler as eating, To them it means Just greediness.”

With a disparaging shrug of her slim shoulder she adds: "I know one woman who remarked to me, 'I wish I could swallow a pill every morning contalaing all the vitamins and nourishment needed for the day.

ben.

YOUNG FASHIONS. — Mery Hull, who designs for mullions children in U.S., was first Inspir- ed to enter the field of design by her small son Jon. When he was 4 wriggler, she told me, she de- signed garments that buttoned at the back. When he was a 'floor- crawler, she designed draught proof clothes-which shows what

it is to have a practical mother.

For a small dinner party Mrs. Fisher always tries to choose a menu fairly neutral in taste that:

PATIO-JAMAS are the newest will be liked by most people, thing in lounge wear, and include Few business women, she has a bra, a cardigon jacket, and very found, have the bold and ima- full trousers. ginative outlook Eine counterparts.

of their mascu-

•

Children's Frocks

Children's party frocks by the London designers combine

two models of pla charm with practical qualities. Here are ture-book charm. Left, a Dorraine dress in white, dotted or- gandia with a slashed ham-line almulating an over-skirt and actually filled in with frills. The two bows at the point of the Right, an curve and at the neckline are attractive features. Alice-In-Wonderland frock for an older girt by the same de- signer. In white tulle the off-shoulder neckline is reminiscent of a Tonnici drawing.

Party Time For Children

"

Come on-give them a party! "Oh! No

Children's parties are ... not this year... murder... Umm? Well, darling, if it's only for your form, and you really WILL be content with buns and lemonade And there you are, right in it SELLING ke hot cakes are up to the neck! Because, of course. Mrs. Fisher started as an "out-ribbon curlers. They have al it turns out that the "form" break the ice. And, if they don't sider" in a man's world-when round, soft, specially treated tube. 110 strong, and plain buns do look all come from the same school, it skirts were even longer and like centre which is dampened

bit dull! However, don't despair; also OBLIGES them to speak to

each other. waists smaller than today when before the curling process begins. put your hot little hand in ours she took over from her father when you unwind, hey presto! and we will give you a few nug- before the First World War.

"My first impression was that curls aboutid.

all the men in my father's office wanted to prevent me finding out anything at all about the way business is run," she smiled,

Disgrace

gestions.

The parties for babies from al- The household linen rental most' zero up to seven years old service is a new

labour.saving are not so difficult. idea fast gaining popularity.

RECIPE

Besides trading in rare liqueurs In every country except those be hind the Iron Curtain, Mrs, Finher 18 an expert in another field usually considered man's prero- Mushrooms With Tomato

gative.

On Toast

merely a shocking waste of time. One game before den helps to

When the average age of the Party is about 11 these characters will be hungry. They don't ask miracles, and the clue to success lies in two words, "plok" and "chocolate." It's easy to put pink

does well for

"

For a monthly payment, fresh- Little children seldom cat very icing on jam-filled buns, and a little ly laundered supply of linen le much tea. Very small jam sand-margarino and cocoa-powder, add- "Then it was considered so dis- delivered to your home each week wiches, a plain sponge with choco-ed to icing sugar graceful for a woman to work at no more than laundry prices. Inte icing, little honey or jam tarts chocolate feing.

aunt hardly that my favourite

and icecream-will be Ano for

While the food settles inside, them. spoke to me again after I disre- garded her warning."

For games, the good old stand-good game is "Camoufingo." Ear- bys auch as "Nuts in May orlier in the day you have hidden "Oranges and Lemons" never fall.round the room ten very familiar An excellent now game for people objects, such as a pencil, scissors, about three years old is this-call lipstick, etc. These you list clearly many slips as there are It. "Squirrels" Hide in fairly on as obvious and accessible places round guests, describing where necessary She is believed to be the only

the room (hallway and lower stairs yellow pencil," gold hip- woman liqueur and wine taster in the world.

Alb. mushrooms, 4 tomatoes, too if you like) a number of cob- stick." Give each chlid a poncil too. Then you tell them the objects Queer orders sometimes reach salt, pepper, I tablespoon shorten-nuts."

listed are all around them, Clearly visible without need to touch or move anything. They must quiet- ly tick off each item na spotted. A prize for the first completo lat.

The trick is that you camouflage the objects; a pencil stands in a Vaso of flowers, the lipstick vanishes when placed on a brass fire-Iron, scissors in the keyhole.

Do give them a refreshing Ice-

an awful lot of trouble, but it's a cream or cold drink at the end... and DO have a party. I know it'e

buttered toast,

Mrs. Fisher's firm. But the firming, 1⁄2 teaspoon sugar, sliced hot: Give each child a paper bag, and prides itself on supplying any Stem and peel the mushrooms, say that whoever collects the most ilqueur, however odd, if it exists Finco half the shortening in a pan in ten minutes gets a prize. in Europe.

and when melted, add the mush-

Theso babes can't count, but they rooms, salt and pepper, Cover and enjoy the hunt because they keep cook very gently for five minutes. finding something! (Fat your best

Cut the tomatoes into quarters, ornaments

reach); melt remainder of shortening in a

One of the strangest she recalls was a request for Koumis. It fell through.

Koumis turned out to be a beverage of assen' milk.

pepper and sugar.

out of

saucepan. Add the tomatoes, salt, It is the older children who need Even then Mrs. Fisher nearly

the effort which is all right if managed to supply her customers. Cook gently until the tomatoes you are prepared. First, expect She found

London dairy] oro tender. which used to have neses' milk mix evenly and serve on slices of ned, if not before! To children

Add the mushrooms, them at precisely the hour spect. till the 1014-1918 war. Then the hot butlered toast, garnish with late appearance is not elegant, it's

parsley.

ono

demand ceased.

BRITAIN'S FINEST MATTRESSES

lot of fun too.

Slumberland sleep is luxurious-and cool Renomméë

British craftsmanship at its best

has mada everything about a Slumberland quality and comfort.

So springs Inside the rich, quilted cushioning yield gently to your body, flow to your form, give formed support. You are cradled

la luxury. And you'll sleep cool all night and way sight

on a Slumberland--it's ventilated.

„BRITAIN'S FINEST CRAFTSMEN

歉

Dorfficers for Hong Kong 1·8, H, LANGSTON & CO. . *.. QUEXICE BUILDING, I (ICH - HOUSH ST., HONG KONG Las.. Smers Dust. Wandererthe London, England

dresses

Large selection of import- ad and locally made Summer Drossos all in good washable materials

503, VICTORY HOUSE 5, WYNDHAM STREET.

The prettiest thing in print.

Flower-Fresh patterns on cool-colour grounds of silk or rayon by Jacqmar. for you to choose...

AT BOND STREETW

A special service YOGUR Patterne

A Publication

Clothes & Accessories of Dalinetion. At The Hong Kong Hotel, Hong Kong, Tel: 38161 — Ext..11

2000 - FIFIN AVENUE

Announcing

THE LATEST ARRIVAL

OF

SUMMER DRESSES

AND

BEACH WEAR

IN ALL THE BEAUTIFUL COLOURS AND SMART DESIGNS.

HOLLYWOOD STORE

No. 5, Sunning Court, 2nd Floor (Near Lee Theatre)

The Symbol to look for

Josephine.

lowns. (Registered.)

When you desire

ROOM 308

Quality & Perfection

HONG KONG HOTEL

AIR CONDITIONED FOR YOUR COMFORT.

LARGE SELECTION OF DRESSES FOR

ALL OCCASIONS

Excella

LADIES READY-TO-WEAR

OPEN TILL

ROBES

SKIRTS BLOUSES LINGERIE

P.M.

TEL: 6047D

8.CHUNGKING ARCADE, KOWLOON

HAIR OIL

my

It's

favourite

forvil

Sole agents

C.CORDON & CO(HK)LTD

211 YORK BLDG.. MKA FL. TEL-26244