1949-03-30 — Page 10

Pazo 10

BREMNER SPORTE

Madyl Gaunt and falli

Faver or PALING UNITA

JIONCHAFT Thai & Bag

BESTIGUM

Girdler and Beas

GOLD STRIPC

Hylan Hastery

COLE OF CALIFORNIA

Swim Suits & Celtans CATALINA Swim Juliá

Exclusively

Paquerette

GOWNS' SHOES

& ACCESSORIES

Olen My LB Don Van C

Josephine!!

lowns. (Registered.)

Wishes to advise her clients that the

Salon will be closed on 31st March

for Stock taking.

ROOM 300

HONG KONG HOTEL

Baby Shop

MRS. H. MOALEM

KIDDICHAFT

TOYS

ROOM 218-2nd

FLOOR

PRINCE'S BUILDING- B Ice House Streat

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MARA:

ROCITAS

PART

THE CHINA-MAIL, WEDNESDAY, MARCH 30, 1940.

Woman Today

PAY%

豐麵

This year's fashion shows haye l'ingenuity-and more Ingeiiully. indicated that what 'chiefly Try these kienx with scarves - needed to transform your 1948 and gally coloured pieces ot wardrobe into a 1949 one is

material.

It's the details that tell

SPRING feeling means that

new clothes feeling, but if your budget refuses to expand enough to allow anything how, don't worry.

Bext news to date to that styles for 1949 tuve changed no little that It is really on details that the art woman of the year will be judged.

Couturiers, seem to have entered Into the game of something New out of Bomething Old with rest. Their shows are brimful of dens that can quite easily transform your 1948 wardrobe into a 1940 one.

Take hetklines for example. An old dress can acquire a new scooper out line by cutting a low square neckline. For good measure enormous white bow in piqué or net should be added. But let be really big. It should stretch the with of the neckline. Orn dress with high neck could be cut to a low V und have a wide sailor collar with scalloped edura.

1 Wide cuffs

SLEEVES are short this year. They are being cut to shove elbow Jength and many are shown with extra wide cuts of white orgundle the only colour contrast on the dress,

mier

A plain dark dress looks quite different if draped pan. coloured cts are made in gally printed material and slung on a narrow matching Belt round the waist.

T

Brief Boleros have

Klade in material appeared.

to match the dress, they can bined with tartan or print. The stole is no longer news, hlt. Here is a different way to

wear one.

Wind it round your waist cummerbund fashion and then aling it over one shibuilder. looks young and gay.

It

The stole is no longer new, but here is a differeni way to wear it. Wind it rund your waist like a commer bund and sling it over olie shoulder.

False hems

FOR a skirt that's too short, a false hem at white or coloured material can be but- Loned on with extra large bul- tons and the button mollf can be repeated on a collar or custa. Summer dresses will look broidered like Dior'a No need deliciously feminine [f cin-

to worry if you are not good at sewing, he uses cross stitch

uite often.

sim skirted day dresses in One Paris house shows plain dark colours with bouffant skirin in net to button on for evening. Another showed a white net evening dress with n checked taffeta apron.

Edna McKenna

!

SUMMER FORECAST

By JANET MARTIN

Summer fashion forecasts predict new triumphs

for cotton, but cotton with a differento

cotton with so much difference that it doesn't look like cotton at all.

Some of the very newest cottons have not reach- ed us yet, so look out for them later when you take a trip around the shops. Most glamorous are the irriduscont cöftons, glödm- ing with unexpected glints of shining colour and exactly fashion right for summhör evenings. These have all the toolness of cotton with all the richness of silk, It in to bo hoped that we shall soo thom here 'beföre long.

Then

there are cotton damasks for afternoon frocks. cottons that look like bro. cade, with embossed or woven patterns: and seersuckers thul look like shirred nylon and colten broadcloth for summer sults that look just like linen.

After cotton comes slik erepo-de-chine, that most fent- nine of fabrics, is coming out in a host of new print from polka dols to the popular stylised flower and "topleni" designs.

Return Of Full Skirts

There will be a return of syli skirts for the season, always

fuvourite when interpreted cotton. But the fullness *Laris below the walsh, from about the level of the hip bones, leaving the long, led bodice to slim lengthen the figure.

and

Gentle, feminine lines and 2

range of styles, from the tailored to the draped, from narrow clean lines to long, flowing ones... fashions are more sensible and, IG most of us, more acceptable, tor there is something for each igure.

For the Jucket dress, choose a condly-striped rayon linen. Mis short jacket lop has wide revers hat no collar, and sports two little bows at the waist. The skirt is gored, matching stripes Into V points 'down the

seams.

Dorothy

Malone,

Warner

Bros ctar, wears a charming afternoon frock in

cropa featuring the bodice and modified

"pcg

mousseline, $110

foosely-draped atcavos, and top" skirt.

Multi-coloured stripes appeal to the gay, young girl. Wear

EMPHASIS ON FABRICS

By GLORIA Biggs

California's "fomous namo" designers-Adrian, Don Loper, Irene, Howard Greer, and Athena -all interpret the spring and summer fashion picture in their own individual way.

But it is interesting to see how completely in accord they all are on slender suits with moulded, wrist-length jackets, narrower but still squared shoulders, and pencil-slim skirts with a slashed hem-line or an inverted pleat to allow for com fort in walking.

them gathered horizontal in th skirt, mecling af V points in ini bodice and cut the neck to Triangle, witte at the base.

Some Embroidery

silk merge which resembles surah On your platnest linen frock and which he uses in a series of have come applique embroidery, afternoon dresses. Printed chif Patch pockets, lapels and sleeve fon, flowered organza, and embroi- are the best plaes, cr embellishin dered organdy are other Loper 5

a small peplum, even d A belt. Th favourities

applique is ho and

also much

most effective don: taffeta, both in the mists contrasting colour 05, fo: warped prinks he featured in his model in leaf green with flower. instance, onericlightfully. coal resort collection, and in soild-

ansi leaf design worked in bottit. colote paper taffetas, Unusual,

green, or a natural linen embroi- considering that it is a spring

in nigge: und summer collection, is the Importance of accents of velvet and Ratin, which he stressos as being fabrics which know to Sousoit."

dered on the pockels brown.

Crepe-de-Chine is ideal to. graceful styles with the fuller skirt. One lovely print, in corn- Tower blue with a small desig. in white, has the draped neckline which

is becoming the rage, rather like the

the cowl, but drape: fashions. sleeves are gathered to blend in

In dresses, skirts vary from by capes, stoles, panels attached slender to full, often with the at the backs

Irene's collection features au of sleeves or the fullness reassed at the side or bodice of a dress, flattering haud perbly tailored suits with the nt- front or back. But" in Bulls Kirchief hemlines on chiffon eve-tenuated waistline for which sho there is little exception to the ning gowns, and wide scarves at justly famous, and wide back and front, as well. The cap ruk of the straight and narrowashed at one shoulder of a dross, There range from what she likes with the draping and the bodies

line.

Skirt Lengths Vály

in skirt lengths, however, there Is considerable difference of opin

near the

variety of

the film, and shutes ago deal of suffle, the sheer material which has long been so popular with mole studio designers.

But left free at the other.

ngvening Further ways in which Adrian to call "early enlivens the

ankle-length skies for his dresses

basically simple line with above-the-ankle-length

tuntes, to bouffant skiried ball gowns. tiers, spiral drapery and unusual Some of these are frankly inspired

include: treatment of sleeves,

costumes she has designed for ion. Adrian sponsors hemities as sulla succumb to odd sleeve treat Even his Ahort an

ever about 14 inches ments. One sult has a sleeve made from the foot or just to the mid of four tlers. Another is in the bin cult for daytime. Tion Loper, at hon style. Some are slender at the the other band. remains adamant wrist, but have on the calf-coveritig le

inverted plents 'o set in

Other highlights at Irene's pret About 12 inches from the

shoulder. In plunging necklines in daytice re the old-fashioned puffed dreases, Irene and Athena have both sleeve, gathered at the shoulder, gowns; drapery over the hips; a ort dresses as well as in evening shortened their, slightly to about crops up repeatedly, 13 inches, and this is biso Greer's In every favourite daytime length. All of are always a few groups which he cents; and much sponzoranty of showing, there refuse use of white pique ae the designers show lower themlikes to highlight. This year these scalloped herlines, Jacket nems, for late afternoon wear, and include informal evening "lele- ind collars to give

gown skirts range from floor vision coats," and floor-length silk peal offect.

charming ning length to 'several faches above the cohls to floor.

under match the dinner gowne

The "polonale feeling with emphasis Adria's suit collection, é is

on hip drapery and Other rou usual with this designer, out- Evening Cape"-a series of bate.oward

Groups are "The Cotton sprou effects in important with Howard Greer, But there is no alanding. This seems particularly top, street-length, cotton dress attempt to hide

distory the true this year with his large tel. lection of suits made of woven evening capes: "Influence of, Die pain is on

matching floor-length cotton figure in any way. All of tho beautifying the atriped woollchs, which are Ban. Clown-bree

with such craftsmanship."

suite with hug. natural figure, and consequentl Sometimes these strips

sleeves Inspired by a clown's coshe uses many sheers, especially tumes done in sharp contrast to tid a series of hosters gowns with Greer colour this year, ofteh team. and The Quiet Garden chiffon. Brown is a favourite background colour, sometimes they hooded capes.

in the tone-on-tone done

Whether they are wide or they are used both as an allover pattern of a jacket and

ATO

thome narrow,

with

From Cotton To Silk

skirt, or just as an accent, and designora, Adrian Croquently

As is true of all the California gives impor-

appear an Coats BS well as on sults.

Dresses "In Flight"

or

a

ed with black, and there i con. siderable king for belge and gray 100,

as well as interesting prints.

RECIPE

Baked Peon.

1⁄4 cup

to fabrica. His sultinga ark tance t especially noteworthy, rangib from

his favourite .**British Although all Adilah sulla um weight wollons. Coltons

Samck" material to fine light-

4 firm pears, 2 tablespoons phasise the slender, wie wat sandhuradment, ospecially sheer or water teaspoon shortening, 1

receive lemon juice 2oz sugar, his dresses reveal his continena

and keing

the which he has

"winged look and gandy, batisis, volie.

tablespoon eristättised ginger, Adrian prints are as thyel as Ped: Penis eit in halves sponsored for several seasons. The ever, ranging in subject matter and surove file cores, Placa cul "winged" them in dchieved by Yum face cards to old-fashiona | alde down, much detail an hugo taneta bows lithographs. All-over prints ap dish. oldaly

Femme Housseline"

33

The

Mouche"

SHE Solo Tent INDUSTILLL" "COMMERCIAL TRADING CO.,LTD.

| which sear out at the back of alm: pear

ple-dressedianec.

[overzzedštartu penan":"

by

that in

but the nowa prints and bis - Lat which conálat. of futa up? unexpectedly from the a,single bent of print drifting front of the sleeves of a gray milk down an dtfdrgies solid-coloured afternoon didnt d

The boating” theme", racties. Don Lopar, too, does mache Donstantly on 22 de Aprestión, AdsEN-with fabrice. Chilotanding in his

into

waistband. Fuliness in the skirt is in well-defined panels.

These separate panels of full- the fuller figure, especially when ness are particularly flattering to the side panels are left quite fat Unusual Necklines

+

wear,

For evening necklines vie with strapless tops.

unusual tal skirts may be any length from just above the ankle to right on the floor. Hems may dip at.

the back, or have a quite uneven hem following the dips and waves of a lered or zig-zag skirt.

Renommée

resses

Imported

mado

"Desire"

OF

Jennie's Beauty Salon

Comb & Visit Jennie's, the most Ellte up to date Beauty Salon, In Kowldon, giving, you individual attention & tenturing the very, latest methods in Halr-styling, Cold-waves, & Permanent- waves.

Jennie's Beauty Salon

No. 2 Forfar Road, Apt. No. 10, Kowloon For appointments Cöll:-58558.

LA SALLE COLLEGE

BOUNDARY

STREET

PRINCE EDWARD ROAD

KOWLOON

HOSPITAL

ST THERESA'S

HOSPITAL

Jennies,

Beauty

Sallon

ARGYLE STREET

Announcing.

GRAMPIAN RI

FORFARRA

WENDY'S

DISPLAY

of

SPRING & SUMMER CLOTHES FOR INFANTS AND CHILDREN

at the

GLOUCESTER ARCADE From 4th to 11th April.

Sigh

no more!

says Helena Rubinstein

A sallow skin need not be the cause of regretful sigh if you follow Ifelens Rubinstein's formula for loveliner.

At Night use Para Wazking Creamito fire Tour face and arck liha entry ..... trace of dust andstale make-up. Follow with Perfection Cream, a rich blend of berbat essences to banih ne fines and dryness.

In the Morsing wake up your complexion with Shis Clarey Crib It chases away drobnem, dullaris and werlice flaws, Follów with Skin Toning Locion to give your skla a iuweck, sittbý kolah,

Sole Agents

S. Watson & Co., Ltd.

Alexandra Bldg.

Chater Ad.

Tel 31281

for successful Weäning

DO IT GRADUALLY, MAKE SURE THE NEW DIET IS BALANCED The fint weaning food should be a bland, as digestible and as completely acceptable as breast milk, Farex Was especially designed to fulfil this aim while providing the progrcisive nourishment Baby begins to nced. That is why weaning with Farex can be accomplished djpify and successfully. In Farer the three cereals wheat, pals, and rye cach contribute thefr

valuable components to'

very careful blend eiuriched with

added mineral-iron, calcium and phosphorus-to build blood and bone; and also measured vitamin D for helping limes to grow strong and idëth' to couse through as they should.

. Like many thousands of trothers in Britain, you will find Dat weaning is not un anxious time- if you do is gradually ... and went with Farox. No cooking to do, just add sugar and milk.

Farex

- cereal food...needs no cooking

Agents:

W. K. LOXLEY & CO. (CHINA) LTD.

ATOMİKS LTISH'UKKENFORD, NIDDLEISY, anglai