1949-02-23 — Page 8

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THE NEWEST THINGS

ON EARTH!

By our aggressive expert merchandising service we're just brought here for "YOU" a most fascinating collection of 1949 Lastword Spring and Summer masterpieces by the foremost New York house a follows:-

LASTWORD GAGE STRAW HATS, COCKTAIL, DINNER, DANCING GOWNS, PRIMA BALLET PLAY- SHOES, WHITE SUEDE PUMPS, GAY SUEDE PLAYSHOES, LINENSTRAW SANDALS, etc.

Note that the same originals are now being shown by Saks Fifth Ave, New York. You'll see them featured in March fashion Journals. You see them RIGHT NOW exclusively at for performing fashion Mode Elite, nation-wide famous miracles!

INTERESTING NEWS FOR YOU.!

If 700 REALLY÷WOIE÷Ynnatos imported smink-or-«muskrat.. back or zablo brown Canadian squirrel back coat or wrap, or a pair of luxurious deep furred silver foxes, kolinsky, etc.. It is your LAST GOLDEN OPPORTUNITY to select one at Mode Elite all "RICH FUR MODELS" are genuinely reduced 1/3 off. For Hongkong's evening chilly hours, you need a stunning fur coat or wrap

stole to make yourself "DISTINCTIVE" at an evening social party, For your long vocation, you need many things. If you select your whole wardrobe of topcoats,.sults, dresses, foundation garments, hats, shoes, handbags, gloves, belle, jewellery of all rich details, we'll cheerfully guarante that you will "DEFINITELY" save "HUNDREDS OF DOLLARS" If you get them all at Mode Elite, 22, Queen's Road, C. It is not a fiction but "WHOLE TRUTH" that Mode Elite is featur- ing MOST COMPREHENSIVE BRILLIANT collection of finer womenwear In Hongkong. During morning hours you'll get For more attentive services from our trained" salespersons, quantity purchases It'il pay you well if you will kindly contact our Amy, Cells, Anna. Tissie for "REAL WHOLESALE TRICES".

GET. THESE BARGAINS . . .

OVER 1000 pair of perfect American suede, alligator, calfskin shoes from $20 to $40 alzen G to all colourN,

Many pretty sheer gabardine suits and dresses from 575 to $150 all BRAND NEW for ideal wear in February, March and April.

Hundreds of distinctive leather handbags warranted all im- ported models at 30 to 50%.

Many beauillal pure wool plaid topcoats at $200.

MODE ELITE

Direct Importers of Exclusive Fashions

22, Queen's Road, C.

Hongkong, Tel. 24052.

Baby Shop

MRB, H. MOALEM

BOY'S THREE PIECE SUIT.

CORDUROY SHORTS-

PYJAMAS.

ROOM 218--2nd

FLOOR

PRINCE'S BUILDING-B 100 House Street. ›

HALF PRICE

SALE

NOW ON

Excella

LADIES READY-TO-WEAR

-- OPEN

3.CHUNGKING ARCADE,

MARCEL

ROCHAS

PARIS

ALL

EVENING, COCKTAIL, AFTERNOON & DAY DRESSES

ON SALE

TILL 6 P.M.

KOWLOON

TEL: 60475

emme

Mousseline "Mouche'

INDUSTRIAL & COMMERCIAL TRADING CO. LTD.

THE CHINA MAIL, WEDNESDAY, FEBRUARY 23, 1949.

Woman Today

THREE

SMART BLOUSES

Blouses provide a priceless opportunity to ring the changes in present fashions. They can be the keynote of any ensemble, from early morning to late at night. Sketched are three ideas suitable for the younger woman. Left: coin spot silk with a turtle neck and three-quarter sleeves, the neck and shoulders outlined with rick-rack braid. Centre:

White rayon crepe made on altirt-waist lines, finished with a double file of gold buttons, convertible collar and three-quarter sleeves. Right: Striped cotton in more feminine design, berufied at the throat, cuffs and deep V-yoke. „Alg

Paris Problems

FASHION NOTE FROM BRITAIN Britain is a land of tradi- tions and one of the traditions which invariably surprises visitors to London is the way in which both sexes wear full evening dress whenever pos sible.

aro

Although France to most people means Paris, and Paris is synonymous with clothes, it is curious that as an industry high-class cutting does not People wishing to eat in some count much in the economic of the smartest restaurants ге life of France. Mr. Marahall's sometimes. a little pained when

Plan is they

courteously informed European Recovery hardly concerned with it at all that, as they are not in evening It is an industry employing clothing, the restaurant is closed to comparatively little labour, the them although they will be very profits of which are turned back welcome in the grill-room.

The idea behind this regulation into the business. But it has two invaluable functions--it attracts is not as pointless as it might there is a a good deal to the tourists and is a shop window seem, for for the textile trade,

said for a great room in which dress- France's important exporting in- every woman is beautifully dustries are textiles (which in-

ed with an exquisitely coiffured clude carpets, ties, and all those head and jewels sparkling on her bare neck and wrists, while the. Borts of thing), steel, iron, paper, food. So it was bitter for her men form a perfect foil in im- when Mr. Bevin, who should have maculate black and white. And if known better, mistook the in- it does nothing more, it ensures fluence of French luxury for that dressing rarely falls below a French industry and said in effect high standard.

be

dress

Beauty

Secrets

By Claudia

My recont article on some of the most common mis- takes in applying make-up hos brought a number of enquiries about soveral kinds of make-up problems.

It is, after all, the many little "tricks of the trade" which are so well worth the trouble of finding ouf.

There is no secret about them, except, perhaps, the knack of learning and remem- bering. But they do help us to get the very best out of our beauty aids and preparations. Some-may-secm-small-pointsyard toɑ:few, you can choose from Indeed........but each one makes a number of well-known cyalash a big difference to the finished growers, but you will not find "you".

anything to beat plain castor oil. Smear a trace over the lids by day and over the lashes too, at night. A two ounce.bottle will last for ages.

How to achieve that porcelain look, the pearly glow which makes your complexion something quite out of this world! Simply wear a lighter powder over darker tint

Now the make-up for sparse of foundation. Try it and see, lashes. Of course, if you have

Powder

aceret....tab

sume plenty of time and money, you powder on to the palm of your can go all out and fit yourself hand. Now spread your hand open with

talse ones. Meanwhile and nee how the powder has om- there's a simple way of making phasland every 135 the. palm. those scanty lashes look twice That, on a mild seale, is what as thick and three times ns

happens

pena to the face

face, Ir lines at the corners of

or

line

handsome.

eyer, see that, when cara! Then put on three coats, |

Just powder them you apply Mas- thickly before

you hold them open, vory gently, letting each Loat dry before apply- with the fingers of the other handing the next.

so that you powder into the linea, as well ma over them.

Eye Care Routine

76

Special Offer

by

Revlon

SPECIAL

MATCH BOX Nail Enamel and Lipstick, for matching Lips and Fingertips

SPECIAL RETAIL PRICE $6.00 PER BOX

Obtainable from All Leading Stores

Sole Agents:

and lustra for some very special CHINESE AMERICAN TRADING SERVICE

give the eyes a special shine

occasion, you can got a tiny bottle Eye secret....three things to of quits

With harmless drops. know about eye care and make-up, cach bottle goes a little dropper. Two combing to make a routine] Ons drop. In each eye will enhance for aparte lashes, If your lashes their beauty amazingly,

32, Wing Kuð, St., Hong Kong,

THE LARGEST THREAD FACTORY IN CHINA.

PHOTOGRAPHIC China Free Lung Thread Factory

TEXTILES

that France wished Britain to All-of-which adds - Interest..to

www. abandon her austerity programme the fact that the London and buy luxury goods from her. designers are doing their best to Mr. Strachey, too, misinformed-popularise that which the French the fin-de-Journeo gown, ly, told the House that all France call wished to sell us in the way of which means that it is likely to food was foie gras and champagne. have long sleeves, a decolletage It is important for France that cut low only in front, and a skirt one should keep pointing out that which is about ankle-length; even it is sustaining food and wool that more important from the point of she wishes to sell Britain, and that view of the restaurateur--who her reputation for being the capi-bane such things-Is the elaborate

A new textile printing technique by which photographs are used tal of luxury, though true, gives a hat worn with this outfit. For false impression.

reasons which probably date back in conjunction with the silk screen process has been invented in Aus to the time when evening hats tralia by textile designer Gerald Herbet, of Prestige Ltd, Melbourne, Priests Of Luxury

were often a yard across and laden The Photolex process is similar to that used in making blocks for ⚫with masses of trimmings and And if Dlor, Schiaparelll, and feathers and as such a gecat trial paper photographs. A half-tone negative of the photograph to

be reproduced is made with a process cameru. to waiters restaurant the rest are the high pricats of to

managers A plece of bolting milk is then sensitised in the same way as a portance of making necessity more that hots should not be worn with graph. Then the half-tono negative is printed on to the sensitised

evening gowns.

silk and developed.

MEOS

1,000 yd.

COMPANY, LIMITED.

FLYING WHEEL

THREAD

Specifications

Principal Exporters To

''T. NO. MALAYA, JAVA, SUMATRA, 40-50 BORNEO, · INDO - CHINA, *40---50

BURMA, INDIA,

SIAM,

MIDDLE EAST,

*PIECE

3

450 yo.

3

200 yd.

с

B-50 AFRICA,

12,000 yd.

3

50-80 KOREA.

י.

CORRECT LENGTH DURABILITY

EVENNESS FAST COLOR

SPECIAL FEATURES:

ALL THREADS SPUN AND DYED BY OUR OWN FACTORY

HEAD OFFICE:

711, Nanking Road. (E) Shanghai.

HONG KONG OFFICE:

122, Connaught Road, Central.. Telephone: 22704 Cable: FELUN.

SPRING FROCKS & SUITS

IN PRINTED & PLAIN LINENS,

SILKS & TAFFETAS

ENGLISH & FRENCH MATERIALS ARRIVING REGULARLY

luxury they also preach the im- made a rule, nover since broken, block of metal in scositised to mrke block for a newspaper photo Bridal Gowns A Speciality

interesting.

fabric by the normal silk screen method.

Edward Molyneux, blinking. Up to now no one has made This gives the photographic effect on the slik screen. The design sadly in the nervous way he has, them retreat,- although in years is then printed on also successfully printed continuoua tobe nega- tells you: "What irritates one is gone by there were several at- Mr. Herbat has the attitude (of most Englishmen) tempts. We shall see if that atractive clothes are luxuri- newest campaign succeeds. ous" frippery, I don't SCO them

like that

all. I see them as a at

the

thetives on textiles, the method in the case being to sensitize the textiles themselves and print the design photographically. He finds Phototex mothed cheaper and more practical, and considers that its stipple effect la more suited to the textile medium.

necessary part of domestic life my young ladies more attractive

Most of the early l'hotetex designs featured portraits, but of tenhancing a woman than ever-instead of undressing landscapes have also been used effectively. Ons design fonturas a for man-to stimulate his affec-them--I'm going to dress them!" Swiss mountain landscape. Trees, mountain, sky and stream. are tion for her to help in what I And if sex appeal is a necessary reproduced, in detail with delleate gradations of tone, making a rich can only call 'creation"".

part of domestic life and sex ap- and

tractive design. It was Bernard Shaw who said: peal les in clothes-whatever

production is in full swing, orders will be accepted "Sex appeal lies in clothes." And view Englishmen take then Paris dress-lengths reproducing personal photographs; it should to possible as rrect result of this, in the is still the fountain-head of high to reproduce portraits of an entire family of 10 or 12 members on the

cutting-the mid thirties, C. B. Cochran an-class

capital

same dress longth. nounced: "I am going to make clothes.

For Women of Distinction

China Agente H. CHEONG-LEEN

GOLD & ROLLED GOLD

WATCHES

CELTA

Wang Hing Bldg, HKE TEL: 28382.

for

Renommée

dresses

Imported & focally made dresses, 'suits, coats, "Desire" hats,Kistart?" gloyos.

NEW, SHIPMENT OF GABARDINE DRESSES

583, VICTORY, HOUSE STWINDHAM STREET.

LINGERIE & BLOUSES OF EXQUISITE, DESIGN & FINISH ALWAYS IN STOCK

Josephine.

ROOM 808

(Registered.)

HỒNG KÔNG HOTEL.

The Perfect make-up Foundation

by

Helena Rubinstein

Toton and Country „Foundation, - has stood the rest of time. It usen have remained faithful to.. it for year.

Now it is even better than ever before. It is protective, it wards of sun- drynes, it conceals tiny lines and minor blemishes. It gives the skin a soft, youthful dewiness and Kalds make-up fresh for -hours on end.

·Gola Aginta

Alexandra

WATSON & CO. LTD.

812413