1949-02-16 — Page 8

Pago B

YOUR GOLDEN

OPPORTUNITY !!!

If you prepare for a long trip to North China or abroad, You'll DEFINITELY SAVE hundreds of dollars by purchasing your whole wardrobe of finer Clothes, Hats, Shoes, Accessories at Mode Elite, which "EXCLUSIVELY" features finer women- wear "DISCRIMATELY" selected by its own representatives in New York, Chicago, Los Angeles & London, Before you have received your latest fashion journals, you'll find many of the "EXCITING NEW ORIGINALS" featured in them being displayed by Mode Elite for your choicet Now we're offering "AMAZING VALUES" 25 follows:

RICH FUR COATS,-

MINK WRAPS,

SILVER FOX STOLES

IDEAL GARMENTS FOR CHILLY HOURS-ALL CLEARED 30-ALL WARRANTED. IMPORTED ORIGINAL&—NOTHING FLONGKONG MADE

PURE WOOL SUEDE COATS

with ZIP-LINERS" two coats in one.

WOOL GABARDINE RAINCOATS

.sema with "QUILTED ZIP-LINERS” —

--springwear on shining days.

LOVELY TWEED SUITS

all ideal for

Detal.....of handwork......softly feminine. Fabric deftly manipulated into

patterns of yoke and Intricate

pocket - ALL IDEAL FOR VOCATION WEAR NOW Interest GENUINELY REDUCED 30%.

DRESS BARGAINS:-

Hundreds of quality crepe and sheer gabardine one-piece and two-piece dating classics"ALL GENUINE IMPORTED ORIGINALS"-are yours at $50 to $125 each → FAR BELOW OUR COSTS,

SHOE & BAG BARGAINS:-

There're still over 1000 pair REAL AMERICAN SHOES assorted sizes 6% to 9 are CLEARED at $10, $15, $20, 325, $30 $35, $10—FAR, FAR BELOW OUR COSTS. Many handbags of "KAKE BEAUTY AND DISTINCTION" 30 to 50% off.

JUST UNPACKED A LOVELY COLLECTION OF EXQUISITE DANCING AND DINNER FROCKS, COCKTAIL SUITE, QUALITY COMPLIMENTARY AND STRAPLESS BRAS BY FAMOUS MAKERS, ETC.

MODE

ELITE

Direct Importers of Exclusive Fashions

22. Queen's Road, C. Ilongkong, Tel. 24052.

The Symbol to look for

Josephine.

when you desire

owns. (Registered.)

Quality & Reliability

INDIVIDUAL ORDERS A SPECIALITY

ROOM 308

HONG KONG HOTEL

Baby Shop

MRS. H. MOALEM

SHAWLF

BLANKETS

BED COVERS

ROOM 218-2nd FLOOR

PRINCE'S 'BUILDING–8 [cs, House Street,

Sigh

no more!

-says Helena Rubinstein

A sallow skin need not be

the cause of a regretful eigh if you follow Titlena Rubinstein's formula for Leveliness.

At Night Fare Watking Creamito thee your face and neck from every trace of dust and slemakeup. Follow with Perfection Cream, a rich blend of herbal enences to haniah doses' and dryness. *

In the Morning wake up ywer omspiciion with Sil "Charing Crown" it chance away deabnost, žalinens and surface laws. “Fallow with Dhia Tuuleg Rocks to gira your skin s'moooth, outlay inlsk.

Bols Apma

Watson & Co., Ltd-

Alexandra Bidon:

$1281

THE CHINA MAIL, WEDNESDAY, FEBRUARY 10, 1949.

Woman Today

A VERSATILE WARDROBE

By BARBARA E. SCOTT FISHER

Protty and practical--that should be the keynote of

party clothes. To bo practical, drossos must. be roady for any omorgencios. Perhaps you're not certain just how formal or informal o porty is going to bo.

Maybe you are concerned about the mood of your escort: Will he "dress" or won't he? For these and a thousand other indecisive moments, choose a dress with a jacket, with the ease and chargeableness of friendly chameleonis cleverly cut jackets endow party clothes with lively and lasting careers.

These Jackets ure mode of affeta with an apron effect outlined in a three-inch ruffle of staff tal- fascinating array of fabrics. Taffeta with Its moonlight feta pleating. This slopes upward fridescences. satins, brocades, from front to back and ends with velvets and even lace. They pulled-back look is emphasised by A large bow. Sometimes the are made of ermine and rabbit, flounces draped in apron effect. of wool jersey and marvellously glinting metallics.

Sometimes the Jackets match the fabrle

the dress. Again they make a a costume doubly dram-

contrast, atle by shoer

both in colour and fabric.

Dickensian Demureness, A smooth little matin number hides this with scoop neckline frivolity demurely under a short wool jersey jacket lightly fitted with a Dickensian air. Its neck is round and hugs the throat, its Aleeves are long and tight. and it

On the "pretty" party side thera ends sharply at the waistling, but toned by

by ny bright buttons close are the spun-sugar drosses-light

pod.

'ns thistledown and ready to float together as peas in

dress in bronze-and- you into the ballroom by their very smart gold-striped taffeta has its waist-airiness. Made of layers and

they finest,

A glance at sketches illustrating "Little women," or in the

direction of Kate Greenaway drawings point so the source of these ladylike" fashions. One of the frequently used motifs in these fashions is applied shirrings. These give weight and interest to tho bottom edge of a dancing skirt, outline the round lines of an off-shoulder * decalistage, or are used ne scrolls spolled gracefully to stiff bouffant skirts,

Light As Thistledown

to

Brilliant block plaid taffeta alves dash

this dance frock from Elton Kays. bodice is slimly fitted cut low at the shoulder.

The and

Format blouson designed to WERK with Вуа without A Jacket are a valuable war- drobe assat. Scintilla, A In In urod makalile fabric, this simple style.

GROW OLD GRACEFULLY!

Bited incket of the same fabricers of sheer not-nylon. finished with a gracefully curved of course, but cottons equally effec. Once upon a time charm was regarded as belonging peplum. Another popular little tivo-these swathe you in yards brief jacket comes to a sudden stop and yards of beauty, only tether just above the age of a painted ing you to earth by the mere in- midriff, accenting the popular Em- alstence of a bit of bright but nar

velvet ribbon circling, your alre line.

row

waist.

Empire lines, with their rising

Bodices for these formal dresses waists and scooped necklines, their xhort, full, puffed sleeves and are often strapless and fashioned smooth high-waisted jackets with with endless soft shirrings of act

discreetly covered high dandy collars add the last Shoulders are word in flattery to junior party into the imaginative draping of with more yards of net gathered clothes. The high-waisted look is alna achieved in

In that Bination-also оп

bow

and

com-

stoles.

Metallics Give Service

Metallics may sound armonlike and, formidable, but, on the con

of a solid colour la a contrasting tical assots.

crepe.

Soft Colours, Fetching

ex-

First

area.

But now the whole beauty in- only to youth. dustry revolves round the older woman. There aro proparations and methods to help her skin, her hair, and her figure, all devised to main- tain her appearance at a time when the body is inclined to slump.

to show advancing years are faces. There are lazy muscles round the chin and throat that let one down woefully, if permitted. Complexions fade too.

by

باد.

Leisurely Walking

the practical mido of the walat and skirt costume. It's such fun to buy yourself a

Good creams and lotions help balanced diet, rich in vitamins, lim taffeta skirt with definits back interest, perhaps even a bold bustle trary, they're gracious and pliable, to freshen drying skin. Face minerals, and proteins, and low in fat and carbohydrates or starches. wear it with half dozen

Little informal metallic sults have muscles can be kept firm

Overeating, especially of fats and changes of blouses. These range a sparkle that like a swift on-hand massage or by special ap-

starches in the form of rich dos- from velvet to sheer lace, from expected smile. take them places pliances for brisk patting.

serts and pastries, will put weight ane crepes with mataille frimming without effort. "Metaline" is ope

on almost anybody: but as we around the neck, to fine knife-of

of the soft metallic woollens that

A Simple Routine

become older weight becomes a pleated chiffons.

adapts itself to both formal and

Here is one sknple routine for progressively greater burden, so Sometimes dresses themselves informal evening wear.

women old enough to have it is possibly better to be slightly take on a shirtwaist air, as in s Slim skirts ara a rule in this

grown-up daughters:

underweight, rather than over winter. dance frock of surah taf- fabric. Metallic fabrics make

Cleanse the face and throat weight. fets with a brilliant block plaid cellent theater suits. Their aub- twice daily with creom, potting skirt and a neat little-fitting bodies dued sparkle, easy draping qual-afterwards

tonic with chilly with round neck and short sleeves Ities, and glinting gold and sliver Treat the skin round the

Walking is an exercise withiri | constitute some of their many gently, because it's thin in this the scope of most women. It may be leisurely with rest stops in be- the Most of

metallic fabric

When the nightly ablutions are tween; fatigue should be avoid- whether they are

rayon, Anished is an ideal time for an ed. -Linas

silk or wool-are-made with Lurex. underchin workout. A set of chinThe older figure...often..looks. Many attractive young fashions This is the most practical of the is as ageing on wrinkles.

stiff and heavy from the waist feature soft colours and fetching metal thread, since

A brisk slapping motion, ons down. There are exercises to

this.

Ty wrists held loosely, will stimuinto

firm a sogging feel such fool wiggling my hips, circulation and

even In private, at my age." chin.

It's not necessary to beat your Foolish as you may feel, hip- self black and blue; the light Imbering is excellent to counter constant repetition, that "set" look. Stretching the touch plus Ave minutes nightly, will do the muscles by swaying the body up- wards from the waist is a good about a few words on how to hold for little exertion,

While we're chin-chatting, how exercise for any woman, and calls

the bend? There are doubtless Another way to get rid of bulges many ways of holding the head round the hips is to brace the to try to camouflage dropped buttocks against a table or scat, chinline; we'll mention two-both Swing as far as possible to lett, Wrong.

The first is the thrust- return to centre, and then 'swing i forward method, head leading to the right.

lines of the Victorian era translat- tarnish and has no odour hand-back following the other woman I know said:

Full-

It does not

ed in the modern mood,

Another nice thing about the skirted, below fitted bodices, they metallle fabrics in party clothes way of being are made up in the most subtila is that they have of grays, blues, and greens, at homo whether the affair is for Favourite In this group is the mal orformal. Because of their short dress with low-cut neckline intrinsic brightness, they need and its own fitted jacket for cover- very little in the way of accessor

Izing-and for the samo reason trick. "Dresses with pull-back detall they look best when made on alm-

up.

arò pert-there's one in black taf- plo unaffected lines.

All Eyes On The Back

FASHION TREND IN LONDON

Main Kres of assandien va Čroomin, susta

"Most grsesculuiché apend tides TDI,

One

entire body; the second is tucking These exercises done regularly in the chin like a turkey gobbler will help you literally to grow when reading for looking down old gracefully.

a sure way to ruin even the firm-

est of chins.

Balinese Fashion

The right way, of course, is the head balanced upward as though carrying a basket of eggs on the top, Balinese fashion.

Diet and exercise will keep curves in the right proportions.

Between the two extremes of enting too much and not enough lies the happy medium, the well-

VARIETY IN COATS

There is a wide variety of coats to be seen in the London collections today. Some de- signers have been experiment- ing with the wrap-around type, which has not been seen in Britain since the 1920's; others tight over the hips, but high collars like a Guardsman's have combined the fuil skirt

And there

are the

greatcont, awing-back lent coals yokes.

have

and a single-breasted fastening modified with stress lald "on fur-faced with Aited collars (another revival) and tur cuffs, sometimes with muffs Afternoon dresses call for at- to match. tention as necklines descend over

The last coat can be called ar lower. They are often magnio

[all-purpose" one for the average partly woman will find it excellent both cuntly scooped out, and. alled again, with chiffon, tulle, for, country, and town wear. Og lace or silk. With others the the other hand, all the fur-trkn

med wraps are being worn widely | By EDNA MCKENNA one side and then caught tightly neckline is a deep V

Evening dresses make a great in town, although a fur coat may London's fashion week, over the hip (A).-

The most graceful afternoon deal of use of softly flowing chif- be chosen for more formal occa launched by the Incorporated Society of London Fashion De-fashion is the apron skirt that ton for a classical silhouette, Stiff sions,

A Digby Morton coat shows how flares brocades and satins are the most signers, opened quietly when conceals the figure and

popular materials for full-skirted the wrap-around Idea-which is out behind (D), the "pigtail", skirt made" its

tall ball Sometimes the "skirt: is

or pre-1914 "hour" likely to be developed--can be gowns debut and a modified Tube pleated all round.

7:15 crystal

curried out. The draped sleeves. glass" dress that, mould the figura Loot arrived to triumph, over

Signs of the Empire Line are and swing out at the hem-line, narrowing to the wrists, the fut

bordered shawl collar Mandy, fur a chastened but still active Now few and far between. There is a Colour forecast for the coming trimmings to the diagonally cut

For day wear hem havd been 2 of 10. In the built-up waist« | žvason-neutral shades, of me front are all worth noting,

Look.

hint

Uncs on skirts which give a biscuit, cafe-nu-lait, "washed-

A Molyneux. coat, is distinctly raised a couple of inches, and peg-top appearance, and high out" pastel colours, bronze, green different because the light grey are now

stabilised at 18 inches yokes on afternoon dresson or aid a lot of from the round,

Coats.

Hats will be smaller than over fabric (from the well-known Dobroy Mills) is a contrast to Suit Jackets are slightly longer, and based on the cloche, fitted the black loin, trimmings to be Accent is mainly on the backs of treaca, conts and skirts-In and often Bere out gently at the Ughly to the head and often seen on the wide collar, placed tie "pigtail” skirt, for example, back to follow, skirt fullnemale with sideways, slant, Thein, will, hich up on the bodies, the culta

material, like number however, some flattering,

NEXT MONDAY-

FOUR NEW STYLES

K SHOES

BLUE SUEDE SPORTS

}

BROWN SUEDE SPORTS

BLACK SUEDE BAR

-BLUE-CALECOURT,

MACKINTOSH'S

THE LARGEST THREAD FACTORY IN CHINA.

China Fee Lung Thread Factory

COMPANY, LIMITED

FLYING WHEEL

THREAD

Specifications

Principal Exporters To

T. NO. MALAYA, JAVA, SUMATRA, 40-50 BORNEO, INDO - CHINA,

SIA M. BURMA. INDIA, AFRICA,

MIDDLE EAST,

MEOS

PIECE

1,000 yd. 450 ya.

3

3

40-50

200 yd. 12,000 yd.

850

3

50-80

EVENNESS. FAST COLOR

KOREA.

SPECIAL FEATURES:

CORRECT LENGTH DURABILITY

ALL THREADS SPUN AND DYED BY OUR OWN FACTORY

Use

The

HEAD OFFICE:

711, Nanking Road (E), Shanghal.

.HONG KONG OFFICE:

122, Connaught Road, Central Telephone: 22704 - Cable: FELUN.

Modern

Cleanser

SPECIALLY DESIGNED FOR CLEANING EVERYTHING WITHOUT SCRATCHING. Kils Greasa in 10 Seconds. Giant Economical Bize, Obtainable at all leading Stores.

'. Sole Agents:

HUMPHREYS BOYLE & CO., LTD.

Dina House.

SHAM

Tel. 28010

MIRRO

MI

ALL STAR

drene

SHAMPOO

MAKE & KEEP YOUR HAIR,

LOVELY WITH "DRENG.

· SHAMPOO,

'THE 'FILM:STARS USE IT.

WHY DON'T YOU TEMİ

„Obtainable” at the' feading' -Chemists, and Stores.

brushed ning round to the jackets and belted, but unbutton brand also desteinerides and the mufspectator Boorta con HUMPHREYS, BOYLE & CO., LTD.

back, neatly caught up and then all the way down the front to re- Fabrics will indude à Bedford this, 15 dark woollen materini with kee dropped like M. Piston (C), 15 yeal a blouse under-newth, pavada cord, face clothi tropical weight the large white salutem. Lapprob, ZDINA HOUBE,

Occasionally in afternoon Coats fail into two "cmegories baralhes, grosgrálh, Dew dresses, the drapery is shung to. There are those that fit skin berserate

Lin the London collections.