1948-04-13 — Page 8

THE STEAM LAUNDRY CO.

1. Kwống Wa Street. Mongkok, Kowloon,

(Established 1902)

Telephone

B0266

Takes pleasure in announcing to the Public as from 15th April it will again take the lead to care for the Colony's needs in regard to

GENUINE. SAFE • RELIABLE DRYCLEANING

of

Done in the latest and only type Drycleaning Machine in this Colony, leaving Garments and Articles after they are done

CLEAN ODOURLESS. FRESH

Laundering & Finishing of Dress Shirts Our Speciality. RECEIVING AGENCIES

Lane Crawford & Co, Ltd.

(Gents' Dept.) Tel. 28151

DRYCLEANING ONLY

No. 35, Chungking Arcade

Kowloon. DRYCLEANING & LAUNDRY

For Collections – Call 58266

IF YOU PLAN TO ATTEND THE

Canadian International Trade Fair

(Toronto, May 31 to June 12) Please let us knowhance so that we may arrange the accommodation you require. Thousands of businessmen are coining, and your early advice will help us to serve you better.

For this purpose, write directly by Air Mail to the Canadian International Trade Fair, Exhibition Grounds, Toronto, Canada.

For general information concerning the Fair apply to

K. F. NOBLE

Canadian Government Trade Commissioners,

Hong Kong & Shanghai Bank Building, Post Office Box 120, HỒNG ] Ô N G

DEPARTMENT OF TRADE AND COMMERCE

OTTAWA

CANADA

You owe your eyes something!

They work so hard to meet every new strain, taxing nerves and muscles to the limit. And they change inevitably with ago.

Professional service is preventive 18 often an corrective.

Consult at the first suggestion oftrouble

Chinese Optical Co.

Refracting & Manufacturing Opticians

17 Queen's Road, C.

Tel. 23368

Universally Useful

THE CHINA MAIL, TUESDAY, APRIL 19, 1948.

Woman Today

Belgium Tussores

$7.00-$8.00 yd.'

A Three Capital Look at THE LOOK 30"x19" Linen/cotton

LONDON

Nature Is Taking Its Course

Embarrassed by efforts to make, 'waste of material, designers de the new skirt a politico-patriotic not have to use more material."

issue, Britain's Socialist leaders have taken refuge--behind it.

New Twist

Omcially they are saying no- thing: have left the talking Old-lookers say, stubbornly: Certainly to two outspoken Socialist back-"It's a fashion twist. benchers, Mrs. Jean Mann and you'll see the New Look around

wondrous Mrs. Mabel Ridealgh, and sundry London--and

Bights fallowers who are

of them look 100-but campaigning some overtly and covertly to persuade thank goodness the mass of wo- or shame British

women into men in the provinces are revolt- staying short,

ing against it."

"Thruw

PARIS

Pillow-cases $9.00 pair

Mixed Blessing But It's Heer 62"x72" 31⁄2lbs. Woollen

The judgment of Paris is that to about £300 (minimum). But whatever politicians and ofcials with the spread of the fashion may say or do, The Look has to the ordinary Parts shops a come to stay.

woman can now look new or Designers are now announcing newish for £30 to £50.

tennis frocks and

beach clothes in the new style. They forecast that tennis and sun-bathing shorts for women will give way to skirts-longer skirts and wider akirts..

among

In-Between

►

now

Parisiennes are divided over The Look into roughly, three groups: The Look is no longer à mono-

Group 1: Those who have ultra-smart set. poly of the

to buy the enough money Slowly but surely it is gaining models and Spokesman for a large manu-

all the trimmings the ground in facturing film "The demand for

masses.that go with them. the

displays of the new style is growing. At

Spring window

Group 2

much larger Women saw that it would mean first there was quite a resistance.

big Paris departmental

who group): Women

make where the ordinary, middle-class themselves look fashionable by wardrobes, complete new

Frenchwoman does her shopping, and

strips of ***** buying

matching they hadn't the coupons

Look. nre ali showing The do

Length-whether town frock or material and tacking them on to that.

the old hem-lines. leisure-wear-is below the calf.

Track: verdict; Socialism, patriotism, Busterity, or anything else, but the facts are that a modified version of The -Look is here, and will stay. Lon- don has caught on, and while the new fashion

is sprending very slowly in the rest of the country, It is spreading. Reports of con- sumer-resistance are greatly ex- Aggerated."

Newer Look

One popular modification-the I fashion houses prefer to call it a development-decrees a skirt

to

"But these past few weeks the demand for the Newer Look has been almost 05 per cent in the London area and much higher, in the provinces than ever before;

"It's a cinch for the girl with the atylish figure, and as for the others, well, that longer skirt can hide a lot,

"Real answer is in the sale of

summer frocks. Wait until the with A 121m. to 14. ground girls enn go around without coats. clearance, und a rearguard full-Then you'll see that the Newer

ness.

The opponents clamour for a Government decree ordering 17.; clearance and no

Look is really here."

New Films

The Board of Trade,

fancy bits He added: "And remember all where the lady sits down. They the new films now coming over contend that the new style wastes from Hollywood

bound to arc material Britain cannot afford to have it. marun waste; that manufacturers are Then see what happens-in gelling by at the moment by the provinces as well as in Lon- drawing on reserve stocks, but don—to the girls who like to look Bhat It will at mean a dress ke Betty Grable QT Teresa famine later on when those stocks | Wright." have run out and that, anyway,

which The mass of women have not the started off by whispering gently against the new style, now says, coupons to cover the switch.

Exclusive fashion houses re-in effect, that nature must take port: "We are doing nothing but its course. the Newer Look-smaller waists, Anyway, since ofcial Socialist skirts longer, and with a fullness policy is to make London a world swinging to the back, but very fashion centre it would be a bad lew pads

thing to have the word go round "Bememver, the original New that British women stayed knees Look is old now. The fashion bare and dowdy. world has ironed it out. As for

NEW

JOHN HALL

YORK

It's Here Too--for a Decade

The Look has gone the whole when millions were shivering for way in the United States.

lack of clothing in the rest of the world.

Now the

In this land of millions, mink,

Radicals (female and muddle everyone has it.

The variety) are wearing only people wearing short skirts dresses and coats

akirts, which almost are--chorus--girls, burlesque brush the floor. "The very poor queens, stripteasers, and exiled and there are not many here-- Scottish Highlanders.

The Look is here to stay for at

have compromised by letting down the hems of their skirts and

least a decade. In less than wearing the waistline lower.

year it has won a complete vic- tory against the combined op- posliton of all the males in Am- erica, all the Peeping Toms, and various clubs, conventions, " and Associations which declared was a crime for a lovely woman to cover her lovely legs.

Men's View

Technicolour View

in a

You don't see a short skirted woman from the tip of Manhat- tan Island to the Canadian bor- der, from New York to San Fran- elsco, unless sho's a drum mu Jorette or

a cigarette-girl night club.

The Look's political significance Today, men are the most ardent is now nil. A New Looker here supporters of The Look. It has may be a member of the Ku- restored woman's glamour,

Klux-Klan (they have always seductive appeal, and siren lure. worn their robes long, anyway), It is more popular than Profes- rupporter of the Committee In- vor Kinsey's Report on the Sexual vestigating Un-American Activi- Behaviour in the Human Maletles, Henry Wallace receiving an and there's no higher accolade honorary degree at a university, than that.

a female Fascist, or an avowed At first, when skirts dropped Anarchist. and flared and billowed along The newest and most plerelog Park Avenue, there were sneers Lookers are from Hollywood, and shouts. The hot-eyed which has put The Look in Tech- Radicala said it was a scandalous nicolour, starred it, striped it, and and anti-social fashion develop- stamped it "Made in the U.S.A." ment to use up yards of materials

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STOCK AVAILABLE AT

Bole Distributors:

JONES & CO., LTD.

H.K. Bank Bldg.

Tele: 20003, 27217. Shaw Room: 14 Fanwrink^ QR,÷VarstuÉJ)

Blures

At A Price

Frenchwomen regarded the fashion change-over as a mixed blessing. It meant buying whole new wardrobes, but it gave them a chance to be more feminine and at least created the illusion of non-austerity.

The Paris collections are more crowded now than at any time for years. It's The Look that pulls them in.

Group 3 (a much larger group still): Women who haven't nearly enough money to pay their food bills, let alone buy yords upon yards of material for new dresses.

There is also an "in-between" group of women who try to make one new item-such as

a coat or dress in with old shoes and hat. The result is usually disastrous.

Advice of the dress experts is: "Don't try to mix the old and the new. If you can't afford to do the new fashion properly, stick to the old."

At first the cost was prohibi- tive. It cannot be a really new Look unless a woman gets a com- Paris women admit The Look plete outfit of dress, petticoat, is not very practical. They find into fits with great difficulty corset, shoes, hat, and cont. At a top-ranking Paris fashion house buses and underground trains.

WALTER FARK the bill for those six items comes

Choosing A Trousseau

Princess Anne of Bourbon Parma at the Couturier Raphaol In Paris to have fittings for har trousseau. The Princess is shown trying on a coat, alded by Raphael's designer, Marcelle Tizonu. (AP Photo)

ALL THINGS

CONSIDERED

generally

I broke one of my contact len- Women wanting to avoid glasses ses yesterday. It takes three for cosmetic reasons months to get a new one, and I have the will-power necessary to don't posses a spare pair, so you master the technique of wearing can imagine the language I used, them. (You begin by using the

Touching lots

of wood, how ever.

should mention that I've worn these In-

visible,

the

shells

over-

eyeball

By NORAH ALEXANDER

for six, years now at a stretch).

and this is the second break.

Is

the same period 'I should un- doubtedly have lost or damaged

lenses for short

only, on increas ing the time daily until they can be worn for

eight to 12 hours

Swimmers Boon

half a dozen pairs of ordinary Men, on the other hand, find

sport-the great incentive. Joc People always ask me: “Aren't keys, footballers, and swimmers painful? and seem dis- beneft particularly. Because the

They

belloving when I tail them "No" lenses function best in the open A great deal, of course, depends air and in the cold, they are ideal an the man upan

an who sits them; for swimming; less good in bot equally, some eyes are much more and steamy atmospheres indporn. sensitive than, others.

Fittings at the Cavendishi-square Contact lenses are particularaly Centre, where all the modern valuable carlain eye conditions plonder work was done, cost 45

who

AZAR

such as anaesthetic cornen. Peo- to 30 guineas and Involve shout Plo auffer from this constant- 20 visits. There is one alight ly get grit and dust in their eyes for the short-sighed," If you go without knowing it~a dangerous forth wearing the lenses one day

Not

can and wave to all your friends, only they tolerate lensen ensily. ther

understand why paxt, never but they actually noed, the pro- day (without, your. lonaca)... you tection of something covering the cut them dood ten feet awaya s

(Continued on Page 11)

state of the theks

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