1948-03-06 — Page 8

The

Page B

WOLSELEY

EIGHT

Introduces the BIG-CAR FEELING into 8hp motoring NE

DODWELL MOTORS LTD.

SHOW ROOM

1, Queen's Bldg.

Tels: 32302–32322

SERVICE STATION 6-7 Russell St. Tel. 32303.

CADILLAC

The Popular "61" Series

This attractive, lowest priced Cadillac series is designed to bring Cadillac's incompar- able standard of quality to the widest possible owner group..

FOR PARTICULARS PHONE

NOS: 56849 & 57250

FAR EAST MOTORS LTD.

26. Nathan Rd.

SINGER

The

Quality Car

Bule Distributors

(lu Hongkong & South China)

Kowloon.

CHINA MOTORS

Asia Life Bldg., 3rd. floor, Hongkong. Telephone 26177.

SERVICE STATION & SHOW ROOM

749 Nathan Road, Kowloon. Telephone 50518,

THE UNAPPROACHABLE

Norton

SOLE AGENTS:

MODEL E.8.2.

YU TUNG TẠI LTD.

218, QUEEN'S BUILDING. TELS, 33045,- 33145

Full, Particulars of other Norton Models on Request,

MOTOR CAR

COMPREHENSIVE and THIRD PARTY

1 INSURANCE BUTTERFIELD & SWIRE

Arents

London & Lancashire Insurance Co. Ltd.

Royal Exchange - Assuransa Guardian-Assurance Co. 142.

Representation

in^Principal ~ China Ports itinuity Yof 9

Including

THE CHINA MAIL, SATURDAY, MARCH 8, 1945, -

MOTORING NEWS AND VIEWS

DOES THE BRITISH MOTOR INDUSTRY REQUIRE A MR. RANK?

Continuing the Analysis Of The Scope of the Export Market

By An Expert

The world's the luxury car

As an agent in constant con- market offera a amall but valu-

tact with the buying public, iļ able field not yet entirely taken

know from hard experience ver by Detroit. This market

Just what qualities would sell provides prestige to the nation

a useful number of British cars producing suitable cars as well

type. The ok Eights and Tens as a useful income; † would like

are really too small, much too to point out that this classifica production that meets the re- there, and everywhere.

The old-fashioned in appearance, tion will from now on by limil- quirements of this market. All new flat-rate tax will allow anand, above all, too under-power- led to a price range of £1,000 te

British ed-but their handiness, thei are too costly for what they entirely new type of £1,500, na this is roughly two offer, both in performance and ear to evolve this

and economy new car leather Interiors to three times the price of an appearance. The Armstrong must be anleable everywhere in of operation are admired. Let Cadillac or Lincoin. There Siddeley Hurricane, with a 4- the world. To attempt to pro-us eliminate those things to Isn't much place in the world litre version of its present ex- duce a British version of a which export customers object these days for £3,000 ears. A cellent engine, would be an ex- Chryruict or Dodge would be and accentuate those features 2- or 234-litre ear of indifferent ample of what this market de stupia and disastrous, for it of which they approve, and wee performance cannot compete mands. But much remains to would be unsuitable for the Bri. what kind of a car we need and this field, no matter how Hrib dom in developing a autis- tish market and have nothing how closely it matches up to tish its lines or excellent its factory modern yet typically new to offer on the Anish. The man in Hollywond. British appearantee.

export the most suitable type for the market, yet would still cost British home market under or Rio, who buys an elegant!

more than the American coun- the new tax. British car at the pilee of twel

terpart. This British family- Cadillacs with demand a por

type car can be capable, of com- formance at least the equal off

The third entegory is the one peting with the American sedan that of the Cadiline he didn't offering the greatest challenge in the world-market only if R Buy.

and the greatest reward-huth provides new values to compete Unfortunately, today there to the manufacturer in England, with those of size and cheap-

A single British ear in and to us,

the agents here, ness.

Greatest Reward

Powerful Small Cars

These new quantity-produced sizes-something like present- expori cars should be of two

day Tena and A large type similar to current Sixteens, t would be n serious error to eliminate the small car entire- ly. want

PRODUCTION RECORDS Many of our customers

Mr. Henry Ford driving off the 250,000th post-war veli icle from the assembly no at Dagenham. This British bullt Ford is one of the first of a consignment of British

light vans and cars for export to the U.S.A.

DAGENHAM

FORD EXPORTS

TO `U.S.!

Driven by Mr. Henry Ford, the quarter-millionth post-war Ford vchlele produced at Degenham left the Assembly Line last month.

consignment for export to the

Reduction Of Headlight Glare

manoeuvrable, easy-to- handle small car, but this new Ten must have a performance to equal that of a Chevrolet, Ford V8, or Studebaker Cham- plan! Both of these two new typea muat have a modern in-

G

SUNBEAM-TALBOT

TEN AND TWO LITRE

This car has an air of innate good breeding that distinguishes only a chosen few. More than that it is very fast, supremely comfortable and a delight

to handle.

Britain's Most Exclusive Light Car

PRODUCT OF THE ROOTES GROUP

GILMAN & COMPANY LTD.

dependent suspension (rear as LINCOLN well as front, so as to provide a ride of real comfort on any rond surface);, cuch must have a good-quality leather interior (that makes It British); must look long and low (too many prosent Tens and Sixteens look, and dre, stubby and high); must have a definite "British"" line (no present low-prica cari comes anywhere near this re- quirement and this problem of appearance is second to none); each must have a turning ra- dius usually found only on Ita- lian ears, and a top speed and Acceleration at least the equa of those of an American car in the same price range.

Look at these "musts" again and consider which are not equally desirable for the export and the British home market: 1. Compact medium size. 2. Modern comfortable suspension. 3. Quality finish. 4. Moderni w:American appearance. 5. Handiness. 6. Outstanding performance."

Of all these, perhaps only the last may be considered to be unnecesALTY for the home market, and to cope with this situation I would suggest that two engine sizes be produced for each chassis and body. For the larger car one of about 2 litres, the other of about 3% tres. The 2-litre engine would provide adequate performance the larger one would supply the performance needed to com- pete with American cars in the world market. (I have myself fitted large American engines into 2-litre European chassis

Every motorist accustomed to The photo-tube which in ap- and I can testify to the fact night drivng has experienced pearance resembles a small fog that a most exciting and satta. This is the first vehicle of that sense of hazard and insecur- light, is mounted above the front factory car is the result.) Pro- United States. It is hoped to Hy when driving into a "blind bumper of the car, whilst the duction economy would be pos sell six thousand British Ford zone" created by the glaring contrat box, which measures apsible because of having to pro cars and vans in the United lights of an oncoming vehicle. This proximately five square inches States within the next six sense is a perfectly natural one for is fixed under the bonnet. The duce only a larger engine to months, earning for Great Bri- should any person in dark attire reset switch is operated manually eet the specific needs of the tain approximately US$4,500,-

and is installed in a position ly many British motorista will export market-and undoubted- 000.

which is readily accessible to want the larger-engined version the driver's hand or foot, Decor-

ns, if it is fitted with an over- ding to preference...

drive or very high top gear. Although the process of re- the fuel consumption will be re- turning the headlight beam tomarkably low, probably differ- ing very little from that of pre- sent-day small cars.

Last year Ford Motor Company Limited, Dagenham, with a total output of 114,072 vehicles, ex- ceeded their previous peak pro- duction year which was 1937 by more than a thousand vehicles.

BY WILSON

FERBER

be standing In this

zone, it te practically impossible to see him,

(Continued on Page 0)

In January this year, Dagen- The number of accidents aristo full power could also be made ham Ford workers broke all their ing from 'headlight glore has automatic, it is considered best previous records-exporting, 7,200 long warranted a serious invest, for convenience and safety that vehicles including tractors for the overseas markets alone. They gation of the problem. In most the method of resetting should cases, accidents occur because. of be a manual operation. Without believe this makes them the the failure of one party to dig this control, the sensitivity of the largest exporters in the British Motor Industry.

bis lights. This may be due to photo-tube would cause the lights Repair That Since the and of the war, ap- the Indifference of the driver flutter rapidly, when passing proximately 30,000 Fordson. Ma- or, more likely, a fault in the opposing traffic streams or under Leak With Ease

for Tractors have been manufac-[ dipping mechanism.

production Ford

city lights.

tured; at Dagenham. British for- 'With a view to eliminating In 'some simple, ́teais, carried Manufactured under the mari have received 70% this unnecessary risk, electronle out at night, the electronic dipper | trade-name of "Petro-Patch” 0*

thip

figure. Yet it is believed engineers in the United States has been found to operate at is a fabricated material which that by this Dagenham have built for Export have recently perfected an elce about 3,000 feet from the strongest enables leaky patrol tanks to be

which oncoming headlights and about repaired. alone more tractors than the en-trical eye'device. tire post-war production for home automatically dips a motorist's 500 feet from the weakest::

The outfit consists of a roll and overseas of any tractor headlights when they encounter A system for actually reducing of Impregnated fabric and a manufacturer in this country. the. Bahis of "an, oncoming car. [headlight glare has also been des- bottle of solution, both of

Tho, dovica

represents the first jcribed. This is known ・ as the] which_'_closely resemble the application of electronics to polaroid, system and consists of a materials used for repairing motor vehicle operation, and it headlight with a sealed-beam-type wooden aircraft wings—indeød, is believed that the widespread lamp which has a polarlied film they are used in much the use of this latest invention will bonded to the glass. According to same way. Britain' is to hold its firab in- lead to increased misty, inase reports, this film filters, light Any patrol in the tank must ternational motor. show for much that the dipping of head-beams," so that when they are be removed, and the area to be cleaned. years at Earls Court, London, lights wilt no longer be left to viewed by an oncoming motorist, repaired a carefully

The display, which to being the driver's discretion, Cobresa, the glare la practically eliminated. "Patro-Patch 2 le also useful organleed by the Society of Mo- The apparalus operates on the Improved visibility, naturally re- for repairing leaks in the hot tor, Manufacturers and Trad- | same "principle", as the "elsetrie | sülly, from, the • system, - sunshine roofs

LONDON SHOW

ers, will fun from October 28 474) which has been employed "blind zone moval of the within when dry it can

to: November 6, 1948 It will for opening and whutting doors. This type of lamp provides 400 be painted over with any suit- Include the latest products of ste, It consist Photo-ales-feet-Vlalbiilly, distance with two sbla paint or enamel.

control apprometiing cara, 2004 Zmes

the world's industry. British tria: tube, i carnat present still in the box-contai prototypo, staat will be shown; and as, szamples of postwar design switch"?

MOTOR DEPARTMENT TELEPHONES: 56789 & 58806.

:

Ford MERCURY

IMMEDIATE

DELIVERY

INSTALMENTS ACCEPTED

I

HARPER & SHEA, LTD.

Shell House, H.K.

Telephone 28273

Austin makes NEWS

AUSTIN

Hive is the new1 Ã60° (47 b.h.p; 1,200 4,c.)'shäving the clean impressive Fines of the 4-door Davon body. The Dorset but in equally modern and stylish 2-dire body.,

First Picture of the entirely new ‘A40' DEVON Saloon

The amouncement by Austin of the entirely new, A40' Devon and Dorset saloons, successors to the famous Ten and Eight, makes headline news. All the mere so when they embody such features as overhead-valve 1,200 en erigine, Independent front suspension, box-section cross-braced frame, all doors rear-opening for safety as well as the traditional Austin dependability

»AUSTIN - You

The tartrument panel, colour «styled upholstery and equipment give d'éc * finctive appearance, Pulf

In radio, heating and demisting mee available,

moncity patented, the ALEX. ROSS & CO. CHINA) LTD.

Fõutavala, made by the-Müvit "Ch. 1: 14... Hudson

HONGKONGK