1948-02-14 — Page 8

Page 8 X

···The

MORRIS Eight + Ten

These two brilliant Morris models will compel your attention. Justly famous for their performance and econ. omical running before the war, the Morris "Eight" and *Ten" are now better value than ever.

NEW TEN Features

quepension! more rigid construąće draughtin fa51 સુધીમાં

mort with new arte mire

Jounge compartments anti-corrosive, witet- proof feniors, and many other improvements is comfort and afhelence.

Supreme Value

In the Light Car

Field

The Morris "Eight'* has an extra large in- terior, economical m.p.k. at a sale,high cruling speed. Four speeds, largefuggego locker, full equip.

ment.

DODWELL MOTORS LTD.

SHOW ROOM

1. Queen's Midg. Tels: 32302 32342

SERVICE STATION 6-7 Russell St Tel. 32303.

1948 Model

LINCOLN

SEDANS

NEW SHIPMENT

JUST RECEIVED

H.K.$20,000.00

HARPER & SHEA, LTD.

Shell House, H.K..

Telephone 28273

THE CHINA MAIL, SATURDAY, FEBRUARY 14, 1948.

MOTORING NEWS AND VIEWS

Will Britain

Learn The Trade?

A lot of people have had; (bonnet) and says in any of their say about the export mar- twenty languages) :"... But it's' ket for British cars-managing only got four cylinders; the directors, designers, enthusiasts, six-cylinder Chev is the same owners. in far-off lands, edí přice--I think I'll buy that!" toral writers, Mr. Dalton, And too often he does. That spokesmen for the S.M.T., and is what makes the export prob- possibly a few others whom I've lem. It is, na you see, relative- overlooked. To them I apoloy simple-too high a price, too gize; any slight is quite unin- few cylinders, ROL cnough tentional. But now think it's horsepower (not necessarily time to listen for a minute to a too small a cur). Almost every man who thinks he knows more customer, anywhere int the about the export problem than world, uses as his mensure of all the others combined value, his automotive yardstick. dealer or agent for British cars the price and performance of in a foreign country,

the hig. cheap Ford V8 or the It is that we dealers are Chevrolet, and, farther up the any brighter than any of the scale, Cadillac or Lincoln. abtve-mentioned personnel (IN)

Not Capable

we were we wouldn't have gone! And #gainst this set of into the business of trying to values the British car (and the sell a motor vehicle in compellFrench or Italian) simply has tion with the Detroit product) not been able to compete. Re- The agent for a British ene is member now that almost every- the most capable of speaking where in the world the world emrehensively on the subject the bly, 100 brake-horse-power. simply because he is closest 85 m... the problem and most affected Ford, Chevrolet, Plymouth, sell roomy, comfortable by it. We live with it: every for the same price or even less time we open our account books than an Austin or Standard the export problem stares us in

Eight and aly prospective the face; it shakes us by the buyer of a family type of ear, hat when we greet a prospec- considering value for money tive customer. Sometimes we even have nightmares about it.xpended, is certainly going to choose the sedan from Detroit, It's that kind of a problem.

not the saloon from Coventry,

There are no ifs, ands, or but that really count-we

Close To The Core

I am well qualified to speak-agents who meet Mr. Average for my fellow-tradesmen Motorist know what he thinks throughout the world because und does when he compares the| I'm closer to the core of the English Eight with the Detroit problem than are many of them. vs.

But for all other British

Car-Repairs At Any Angle

A car is held at an angle ready for garage Inspection with apparatus invented by J. J. Neuteboom of Spicken- isse, Holland. In a few seconds a car can be turned in every position, even on its head, making repairs a much more comfortable business. Work cnn Be done in full light instead of lying beneath the car. (A.P. Photo).

THE LIVELIEST

AND NOISIEST!

The

for me the problem in In the past I have maintained thrawn in the clearest possible that, as British manufacturers terms. I am selling British cannot compete on u aize andj cars in the United States-the price basis with American cars. mestern version of the man who their export plans must not be carried coals tr Newcastle based upon large family cars

To men in agents for or upon sales to the buyers of

Britain's newest, I trials, for instance, a Cooper: cars it is the sume that type.

English manufac veliest and nolsiest

national | midget set up a new record of problem-being only a matter turers simply must not try to port-midget car-racing-are 68.6 m.p.h. for the standing- of degree. I am merely closer make exactly the same kind of busy making plans for what start kilometre. to the source of our competl vehicle as that in which Detroit, they believe will be a bumper The snorting aluminium "bee. tion. The problem under dis specializes. America does not year.

tie" was doing a steady 106) cussion has many ramifications. manufacture every type of car And while oficiais talk, when it cressed the line. but the one busie unescapable and cannot efficiently do Bo. Ereasesmudged enthusinata in

achievementa of Eric fact that over-shadows allyThe normal large family sedan scores of private workshops are Bradon.

Colin Strang, John others is the measure of value is produced in such enormous buay in their spare

moments | Conper, Harry ("Tiger Kitten"} set up by the big American car numbers that there is little building pocket-size racers Lones, and other drivers of:

doesn't mal- prospect of British auccess in which in a few months will be these £500 midgets have been a ter whether the dealer is my attempting to compete directly anarling up freak hills in a hato fine advertisement for British self, operating in the Western with it-therefore do not do so.;

of exhaust amoke or buzzing engineering skill. U.S.. or someone selling Aus- Produce instead

round improvised race tracks. types tins in Auckland, Siddeleys in which Detroit does not produce Siam, or Rileys in Rio-for alt at all or does not produce well. of us the problem is the same. These are:-

The customer Jooks at the 1. Sports cars, price tag and says (no matter in what language): "... But I can get a Caliliat for that price." Or he opens the hood

from Detroit.

VAUXHALL "12” & “14”

De Luxe Saloon

• STOCK AVAILABLE INSTALLMENT ACCEPTED!

A Medium-sized Car of Low Cost which offers a Lively Performance and Outstanding Fuel Economy.

CHINA INTERNATIONAL MOTORS LTD.

Safer:

103, Bank of East Asia Bldg..

STOL: 21659

Service Station: 350, Hennessy Rond,

Tel: 28482.

2. Laxury cars.

those

3. An entirely new compact

Hat

family-type car. Some months

ako the would have included only ente gories 1 and 2. but it is quite possible that in the future ente- will be the most impor- But let us consider each in detail.

Kory Lant,

Sports Car

The new sport started atf The 100 m.ph Cooper has n Bristol in a small way during 408 e.c. single-cylinder J.A.I'. the war. It was born when a motor-eyele engine, similar tu few talented enthusiasts built that used in

motor. many a home-made midget cars-chain- cycle-and-sideear family com- driven and powered by 500 cc. bination.

make

Through a four-speed motor-

motor-cycle engines-to the thrills of motor racing cycle gearbox the little engine available for a few hundred drives, by chain, A solid axle pounds to eager young bloods which dispenses with the normal with slender purses.

differential gearing. Опе There are few youngsters to secret of its road-holding suc- day who can find £3.000 for a cess, despite its heredible light-

SUNBEAM-TALBOT

TEN AND TWO LITRE

This car has an air of innate good breeding that distinguishes only a chosen few. More than that

it is very fast, aupremely comfortable and a delight * to handle.

G

Britain's Most Exclusive Light Car

PRODUCT OF THE ROOTES GROUP

GILMAN & COMPANY LTD. MOTOR DEPARTMENT Telephones 66789 & 68800

FIT

DON'T TAKE CHANCES! For dependable safety and longer wear.

KELLY Springfield TIRES

full-size racing car and another nean, is its independent suspen GILMAN & COMPANY LTD.

£1,000 a year to run it. So the sion on all four wheels. midget movement has leaped | The wheelbase is First, the sports car offers ahead.

only Gft 1in.-much less than that of one of the easiest and moal Already It has its permanent markets for the Bri-ganisation-the "Five Hundred and the track is a bare 4ft. own or the average 10 hp. family salon. tish manufacturer, and the Club"-and its own magazine, world market for this type

Amazing records

could be expanded tremendous- chalked up

Highest part of the car is only! have been 3ft. off the ground and it weighs already by these little tiny more than 50016.

At the

iv. Detroit has no reputation in tiny single-seat racers. this field and will probably Brighton International speed rever enter it. However (and this deserves capital letters). England has not yet produced weight ratin that will provide] a really first-rate sports car enough performance to cope enpable of providing what is with the biggest and most promised by the name and able powerful sedans from America. lo stand up to continuous hard Let us have enough power with unuge, Mont small British high gears so that excessive sports cars can be beaten in ac- reves are not needed and so that! celeration and top speed by any 90 m.p.h. speeds can be main- cheap American family car. tained safely over long dis-i

The sports car the world tances. A stop-watch market awaits needs an abso- speed of over 115 m.p.h. should Intely rigid chassis (substanti be planned for. And all this ated by more than catalogue should be provided at a cost of claims), good independent aus- lese than £1,000-much

ICAR. pension, front and rear, a rug. There is no point in saying it ged, easily serviced overhead can't be done, for it can-and valve engine of more than four must cylinders, and a power-to-

(To be Continued)

MOTOR CAR

COMPREHENSIVE and THIRD PARTY

INSURANCE

BUTTERFIELD & SWIRE

Agents

London Lancashire Insurance Co. Ltd.

Royal Exchange Assurance Guardian Ansurance Co. Ltd.

Representation in Principal China

Ports

ensures continuity of Insurance including facilities for the Insurance of Leave Carn.

ton

MOTOR DEPARTMENT TELEPHONES: 50783 & 58800.

THE FLEETMASTER

Big Car

Big Car

Big Car

T-AL

Big Car

Sport Sedan

CHEVROLET

Quality of lowest cost

Comfort and safety and beauty of body lines

Performance of their famous valve-in-head engine

Road ability of their knee-action, chassis with shockproof steering

And the great plus value of Chevrolet's traditional economy of operation and low cost of maintenance

Far East Motors

28 Nathan Road, Kowloon.

Tel. Nos: 56B49":& 57250