1947-10-04 — Page 8

THE CHINA MAIL, SATURDAY, OCTOBER 4, 1947,"

The Roomy MORRIS Eight

THE CAR WITH THE LOWEST UPKEEP COSTS

The Morris "Eight" with

exceptional Interior toominess,

Its draught

proof body and large luggage boot. Remarkably economical to ruo, with a safe, high cruising speed and an outstanding record for reliability, the "Eight" la belter value than ever to-day.

MORRIS

Eight

SERIES'E'

ม/

DODWELL MOTORS LTD. SHOW ROOM: Queen's Bldg, SERVICE STATION: Russel SŁ

TEL. 32302-32322

TEL. 32803

JOHN COBB

394 m.p.h.

fitted

FERODO

BRAKE & CLUTCH LININGS

Hole Agents in Hong Kong and South China for

FERODO LIMITED

Britain's Lending Manufacturers of Friction Materials for

all the Needs of Transportation and industry

REISS, BRADLEY & CO., LTD.

National City Bank of New York Blug,

2 Queen's itd. C.

Tel: 28000-7

Francis Barnett

"POWERBIKE'

POWERBIKE

The "Powerbike" supplies the need for a motorised bicycle with all the luxuries generally associated only with larger machines.

UTILITY

The "Powerbike" is ideal for utility purposes- shopping, journeying to and from the office, and visiting, in fact all the irksome journeys called for in everyday life are made a pleasure to the

e owner.

ECONOMY

money on your fares. The "Powerbike" will give you really economical travel, coupled with a surprising amount of power from the 98 c.c. engine when required.

For further particulars apply to Manufacturers Representatives'

FAR EAST IMPORT & EXPORT LTD.

Technical Service

Exclusive Distributors

有限

MOTORING NEWS AND VIEWS

Exit The Juniors?

To Drop The Small Car Would

Be Over-Rationalization

Your car must be able to stop from 20mph in these braking distances

30ft

with FOOT BRAKE

55ft

with

HAND

BRAKE

It PAYS To

Play Safe

No one could say that the, is whether on present figures many motorists are there who motor industry has failed to and other factors in his or have not an awkward corner in respond to the invitation con- ganization it is necessary to the driver, or in a country lane talned in the Chancellor of the duplicate his machine tools, which 1es regularly visited, Exchequer's new taxation pro and if so, whether he shall which is easy with a small car posals. Hardly had Parlim duplicate a single car model or but which would be difficult- mentary discussion on the im- have two strings to his bow In with a large one? To the ox- plications of the flat rate cegn- the form of two different mo-part driver such a considera- ed when the drapes awung back dela. From the statements tion may seem abaurd. But all from the new Standard Van- and rumours in evidence it ap drivers are not experts; nor guard in the Dorchester Hotel pears that the decision is by have they aufficient knowledge in Park Lane. Vauxhall's no means clearly dictated by of cars to make their cholco

Can you stop your car dropped the Ten. Rumours be present circumstances, but that for reasons such as perform- Kan to fly round Coventry- there is a substantial margin ance or equipment, thus getting in 30 feet about two "something big ...

in normal mo- for calculation before deciding such small things as awkward car lengths del"; two models only where In that case the "Autocar" un- corners into their correct per- hitherto there had been four; hesitatingly advises the makers spective. Elderly country mo-city traffic? and so on. What would Cow- to think twice about dropping torists aro often anfe but Safety rules say you ley do? The hint came that the smallest care which are timid; indeed, there is a streak should be able to, when Cowley might hold the popular listed nt the moment the of timidity in most good dri- driving at 20 miles Bight,

vers it may be that which

And

one

Dagenham? Eights.

tho

an

Dagenham might well do some-| It is at this point that, the makes them safe. How many hour, if your brakes are thing bold, it was thought; views of the owner become im- drivers really welcome driving good. If you can't - do people remembered Henry Ford portant-not

overseas a strange car straight into, something about it NOW! and the Model T.

owner. Any manufacturer who say, the Weat End of London, plans his production with an or up Sauchiekall Street, Glas- eye solely on overseas markets gow, on a Saturday evening?

car

a

All of which added up to li- tle that was concrete; but it gave a warning to those on the is heading for bankruptcy In The country motorlat, there the argument put forward here sidelines who have watched the these days of shifting econo- fore, who lives amongst the is that there still exists game-with a thorough know- mic and political sands. Who lanes where the local bus in a healthy demand for small cars, ledge of Itfor years. The would have thought a year formidable obstacle, and whose which must be met. The type pendulum looked like swinging ago, for instance, that half the motoring is largely a matter is complementary to the large from minicars to maxicars world close its doors against of visiting friends or going to car in a balanced motoring pic- Over-rationalization seemed to British cars?

a sleepy little town on a week-ture.

The fact that there should be The home owner is going to day, may well find that his be a poor man for some years. driving preference for the fears that the Eights may dis- Never mind the talk of "too small and handy out-appear is, indeed, rather sur- much money" that is so wide weighs all other considerations. prising. Perhaps some execu- apread today; think rather of Two womenfolk have an in- tives of the motor industry became rather remote the "too few goods" that it creasing say in the matter, too, have chases. A nation's wealth Iles There are few women who look from the requirements of the in its production of goods, not really happy behind the wheel ultimate buyer after six years of a big car, but there are of specialized war work and a thousands who, nip happily subacquent, period of unsatis- round the shops in an Eight, fled demand. There is nothing

the treading through gaps, about the home market to, aug- parking in the minimum of gest that the Eight is likely to space, and rounding the acute- lose its popularity. There is nothing about retail marketing angled bends in one.

be

British threatening the small car; in fact, it still ap. pears to be doing so. At this point the spectators feel that they must rise in their seats and "root for Junior."

To do so will not make the "Autocar" popular with some

Proof Of The Pudding

and

lowest Woolworth's

in

That the British small car should not disappear cutirely is strongly argued in this article. It is the

These conalderations intro- as a whole which suggests that opinion of the "Autocar," based on small as well as duce a proviso, however. For there is no room for an exam- large car ownership, and with unparalleled driving ex- the purpose of this article the ple of any kind of goods which perience of every British car and a large number of "small car is taken to be the in built down to the those produced in other countrics, that the British Eight, but the engine limit possible cost. "Eight" is one of the most successful cars ever need not, be rigid. Manufac- made millions by appreciating made. On its intrinsic worth, therefore, in addition turers may well fed-in com- the vastness of the marginal

pany with Bome motorista market. to the reasons quoted in this article, the small car that the 8 h.p, engine provides Two Models should not be discontinued, notwithstanding the many only just enough power.

Having supported the reten- advantages which attach to the bigger car for those that 10 h.p. would make all the tlon of the small car so strong difference. They may bely it la incumbent on those who who can afford it and accommodate it.

right; but if so, the 10 hp. en-do so to suggest just what they gine should drive the samo want, particularly as past re- of those who have aired their of paper currency. The infla- body size of car as the 8 h.p. ferences to rationalization theories on car manufacture tionary-surplus of today must does at the moment. That con- this journal may have given veniently small, but quite large the Impression" that no-degree over the past year or two. The lead to one of two things be enough, body size should not of rationalization could be. an "buzz-box" description of the fore many months are past-if be allowed to disappear. exaggeration. It is the view small car has been developed it is not to get out of hand;

Is the four-scater Eight of the "Autocar" that two mo- Into the slick similes of the increased taxation or higher quite large enough" For a dels from n single big-scale back-benchers in recent Parlia- prices, most probably the lat variety of owners, yes. Over manufacturer should not be mentary debates. It is time ter. Mr. Dalton cannot risk the five years 1935-89 there too few or too many. One of that someone rose to defend leaving it lying in people's 421,700 marriages in the UK, these should be the car that is the quiet, able and handy little pockets much longer. And at while the births totalled 724,- to take advantage of the now Eights.

the same time the Government 500, which gives an average tax flat rate, and that le to From the

manufacturers' muat balance the external trad- family of less than two chil- compete with America in the point of view the one-model ing account, moat likely by dren, Not many motorists buy export market. - The other policy may have a decided and- drastic pruning of imports. cars for their friends In addi- should be a small car made, as vantage; without full know- The standard of living is tion to their family, so that the Eight is now, mainly for ledge of the Intimate and therefore going to drop sharp a four-seater fills the bill for the benefit of the British buy- accret detalls of production 17, leaving everyone poorer, the majority of British motorer. The word "utility", is a costa it is impossible to tell. Where shillings were carefully ists. The major expense of car pro- counted, pennies will replace

other

poor one, with a depreciatory meaning owing to its applica- duction lies in tooling-up. An them. And where tho car Other Countries

tlon elsewhere, but It does ex- outlay is made of so many owner, when he heard the Bud- Lessons may also be drawn actly describe the type of car thousand pounds-It can easily get announcement, said "I'm from

countries. Not wanted-one without frills but be millions and that overhead going to have a big car," he is from the U.S.A., from which with nothing essential missing cost is spread over the batch soon going to add, " the so many lessons in regard to which is produced at the lowest of cars which the machine other exponeES are not too motoring can be learned. The possible cost. This presup- vast, new country poses that the "utility car with block-pattern cities and should be small in engine, and High-speed, long-distance routes in body dimensions.

tools will produce before they heavy."

U.S. le a

SUPREME SERVICE

FOR SCENIC

ROUND THE ISLAND TOUR BUSINESS AND PLEASURE

There is a Car waiting for you

Economy U-DRIVE

at

Da Silva Motors

་

wear out, or before the model Against the credit of a few becomes out-dated. But if the pounds saved on annual taxa- batch is to be very large it is tion by the flat rate and it is essentially a big car country. There is little doubt that necessary to duplicate the ma- Important to remember how A comparable country with manufacturers will come chines, and the question then few they are must be debited Britain, is Italy where, before round .to this point of view arises as to whether the new increased insurance, higher the war, nothing so punitive within a short time, in spite of the same car or another model. consumption, lower tiro machine tools should produce garaging costa, bigger fuel as the taxation system In this the fact that at this moment life, country hampered the develop there are instances where it Boom Production

more expensive servicing and ment of big cars, Yot Italy seems to have been abandoned. repairs, and often greater de produced what was probably The juniors must continue. Unlikely

preciation in value, especially the finest really small tear in Whether they should become The size of the batch do- when the car nears the end of the world in the shape of the smaller sult in engine sizo is penda, these days, on possible ita useful days. On an annual Fiat 500; and it sold, like hot a bigger question that is less production Bgures, not on po milenge of 10,000 the extra cakes, not only in Italy but also easily answered. For the pro- tential sales. What production petrol alone will cont aome overseas, which. latter fact sont however, the answer figures are going to be la anything like £15 a year. And should, additionally influence would seem to be no, Ал 8 body's guess, but for the next the first cost is extremely in the manufacturers. Although, five years at least they are portant. It may bo possible to, ha-has been stated before, f/ h.p: engine, provides adequate,

power but It does not provide likely to approximate to those produce the big cars of the fu- would be a mistake to design a reserve for bad driving judg- which are being recorded now tura almost as cheaply as purely for the export market, ment, very steep hilts or for 27,490 cars lu Moy, as com- Eights, but it is very doubtful, the fact that a steady demand sustained high speeds. For pared with 28,417 in May. They contain much more exists overseas for the small the moment the Eight is small 1988. Neasons against a vast raw material, for one thing, car should not be overlooked enough. With Increased do-

liar. Number one in coal. The new high prices almost daily, which there is no American better petrol: it might be prac-faz

TEL: 24594

CAUSEWAY BAY BEHIND TRAM TERMINUS

You'll Get more out of your driving and enjoyment.

If you have a car at your coñimand.

You can come and ro as you wib, and you will not be worrying about the fare piling up because you'll know your costs in advance.

OUR STAFF OF QUALIFIED TECHNICAL SPECIALÍST IS AT YOUR SERVICE, CONSULT US AND WE WILL

SOLVE YOUR MOTOR TROUBLES,

NOW AVAILABLE

"TETCO" HIGH EFFICIENCY FIRE EXTINGUISHERS

16 FLUID OZ.

Ideal for taxis, cars, trucks, boats,

shops and household use.

"JABSCO" BRONZE PUMPS

The pump with the FLEXIBLE impeller. For marine and farm use, canneries and food products, 'pumping coolants, plumbing, chemicals, bottling, industrinis

"BROLITE" Synthetic Finishes

For cars, trucks, boats and general mo.

Price from $25.00 to $50.00 per gallon.

Big Assortment of Colours.

All available from stock.

FAR EAST MOTORS

26, Nathan Road,

Kowloon,

Tel. Nos. 56849 $7250

MOTOR CAR

COMPREHENSIVE and THIRD PARTY

INSURANCE

BUTTERFIELD & SWIRE

Agents

London & Lancashire Insurance Co. Ltd.

Royal Exchange Assurance Guardian Ássurance Co. Ltd.

Representation in Principal China Ports: ensures continuity of Insurance - Including facilities for the Insurance of Leave Cars.

HILLMAN MINX

or are one model Safe.... Easily handled

Roomy

non-success, if not fallure, of the buyer' is going to think if rival, noticable to build smaller engines Comfortable.... Dignified.... Economical. the five-day week in the mines he buys a Sixteen in the fu- These arguments in favour with the same b.h.p. and with

means that increased coal out-tura-for, say, 2500, na the only of the mill car are not intend- even greater economy, in which For the family whose car is always in use. put depends on recruitment of car kvailable, "The

"They could cd to disparage the larger car case a new small car standard miners and, on pit mechaniza-probably make one of those that is designed with complete may well be established:"pr tion. Recruitment” is falling little pro-war. Eights for about freedom from artificial restric-

UNITED DEVELOPMENT CO. (China) Ltd. On cont depends steel, and

*Engineering Division.

127 Hongkong & Shanghai Bank Building,

Phones 82051 & 82509

፡፡

PRODUCT OF THE ROOTES GROUP

Sole, Distributora

1092 as assistant production GILMAN & COMPANY LTD.

off, and mechanization is a very £250, Epuramente bag to tions. The advent of that Mr. H. W. Light has been op long-term remedy... Other Sharp Limitations comized as a great day in Bri-Group atbaidiary. Thrupp

model will one day box poluted a director of the Rootes host of other things which There are other sharp limitatish motoring. And such a car Maberly Lith, which he joined in there is no necessity to itemize. tions to the this car in this need not fear for its home mary manager. In 1937 he was appoint. Car, output figures, it is ob- country - Garigela sizes, con- ket, for there are very many en commercial manager, and a few vious, are not likely to sear to geated roads and narrów Janos motorists of purpose who want years later he become manager, | staggering heights.. The manu- are note of theis. Every own. Justis that, „kype, i qulto apart and qubséquently general": man

{facturer's problem, therefore, ar can think of others How from its oversane apponly

Telephone 58800