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POOR FISH.
THE CHINA MAH, WEDNESDAY, MARCH 12, 1947.
What Do You Like In Your Newspaper?
How An Editor Selects
What You Read
keep or banera al
thi
When he was in Sydney at tak: that the space could be comles, weather, and local aporta Alled cutamists, while umong women. month Mr. Christopher Chancel- mineir tore Intelligently
departmental read hor, general aknager før Reh, with, say, educational toples. the best
However, must rendera agres' features were deaths (another fork world-wide new.ogtherine ATVRATEQUIMICO said—that Austhat news should be factual and, Indication of the constitutional.
as, objective: with editorial. com. morbidity of the female 1.lin newspapers were
men reserved for the editorial comics, humor panels, udil ! Panal any in the world.
snippets, and the weather.
Health ;bl Hollywood! Columns
popular
with women, and the surveys showed that half all women rendera in- terviewed consistently read the advice in the lovelorn and mis- understood columus.
world standard respant the
12
mens starpbrennen kave dyspel reda, of “% py," w storie, nabi dy has aga of
El hecters, no marks, ani plen mul
By
RONALD MCKIE
were
Society gossip rated 10 points higher thun the best генд
coba na, though there are a few enjeni bar qurond, even in this who would Don't rom ar with the
Hitler w.rld.. to 1 shady bike to see a total blackout!
Next in female interest came that it'
I dress patterns, menus and ro. thee of the many
teatutes matk papan. The te pide vo filme militovést opinion.
wh desce at 4 1 Back in 1989, the arean of tipes, foul advice, and needle- ublished draint the 11247
Akcent in .f the American worl; patterns. port Infold Reseruar Ordinance pig desily and me donally in the in prat eveything of that is add forgive rise to ad
eltiten? is that geceptinge Poke the principic that fengil s sidence in the Colang unst
deciding: as a clor in Heated
bether n mot, taxes are 'calles:
1. kir 3. į dabe, Konspicuously
indicatin the lightest Gilvernment expects to be in at position to determine whether es
"
a
Puble hers' Association started; a series 61 aneveys to determin The final resist you open at; the degree of attention which i backfact table or in your readers give ju- nesc&papers.
Ami zine then speeindly train- botoward bound trai ar trami
Men preferred the so-called political colamulsts ie Drew
Westbrook Pegler, j. by present, by asst large, what led told workers have conducted as
have deruded you like to 100 emveya throughout. Amerl! Walter Lippmana, and others,
Fm nevingpapers with a combin Mosi
Eleanor i women read repot.
nearly Rosevelt. and daily eirculation al
Sokolsky, George 26. before you boil over the
sday we rim is wire tend, 8pan (bit empies,
Dorothy Thompson, Weatbrook The results were surprising, Pegler, Drew duel Jane amp-tv.aze, ur
Pearson, and those pundits Walter Lippmann in that order Palent'. kika ver paricelariy for
of Interest, the disappearance of Anar, or who for generations have claith-
th that nobody reads The epidat "upauna of Wandwich," erf Artmatgolan, remember thug you clitorials,“ are only one among the 350,650; ittent madera the
The 1980 surveys showed tint men who read editorials die has un sari-fy,
Famed from 77 to 17 per cent can't with an average of 45 per cent.. Con dyan edit
capone all the time, and for whan the average was inclure setiane of 20 per cent, while the prst-war 1. everyone, though, broses hat increased to 47 per likes and libes cent. for men and 32 per cent ad infence his selection, or women.
For maple, the real rea-on In February, 1945, a Sydney why the Telegraph has recently survey showed that the Daily
ninis ideal has resides in the Colony for the requisite B da in a year when there exja. ino machinery; providing a check the movements in or on st (the Culuny al 95 per cent, of an present-day population. Complaint in this Score goes sight to the
out the hostility to the Called Income Tax meisme, The Fi
#11 uries ame emante largels trom the fact that a sind! Poportion of the taxable com munity are sitting targets for the Unome Tax Assessor: hand
11
per
The results of this survey probably helped many wrathful Isubscribers to understand why what has been cátiel "Cleanor's trash was published so widely in American newspapers,
CARNIVAL
By Dick Turner,.
Tourney
GOLIATH PICTURES
IME
DIORS CONTERENCE
ZOOM
11-7.
"Sure, you're entitled to your own opinion, but don't leș it show on your face!"
Embassies Suggested
The
For Dominions
HF
the
Prime King,
establish
"Martchester Guardian" the editorial, said that he under- es in an editorial why should tod that the Canadian
Mr. Mackenzie In the come held, interest Britain's five high commis. Minister,
sienships throughout the Domi- | Bad been urging the red from pe cent. fornions be given the status of em- ment of a British embassy to re the next widely read down to bussies.
place the fee of the High Com- about 60 per cent feal the **S** day of happy-go-luckyissioner In Cunnda,
imprevisation
Australia Bruse officials, ques- Past" pourent."
* tioned about the protocol aspect Discussing these results, som editorial stated and deserik
a British special Deld of International re- would be difficult for terventures were gathered flations. is su little underslo "bassador of the King to pre-
of the Dominions service seaflety they should be ne-The states, staffing and Arganen ent-his-re-lentials-to-the-some- coped with a reservations. tion
called for as much cousteration For instance, the percentage of the readers of both
sing branch
of tag pubist innot be applied to any bieg
FETVICE, It hur etme Insta (X- "Jodes" "S. Enight, "editterand; papers read-both editorials.
beenuse they representistence almost hiphazurilly, Freel American figures also, showed vig
importance had kown gebisher of the Detroit Phoes, ride the smartest brief that interest in eomies, financialverages bustion the consolida-its
falbtl tion of 10n surveys of individual | nornuusly. omrary of a modern newspa-; news, radio programmes,
chatter had declined spapers, pr', strengths and weaknesses i sonety
Well-edited. freeful newe- when he guld that a newspaper since the pre-war, surveys-an
tend to bring up the one British territory after an other altuins self-government. average, national
while 01- tairove the penule who read | Indienth of a post-war trend papers
The editorial was inspired by xenerally. Move-pap.17
he towards more serious news and
Interesting papers naturally the visit Conatin recently of Ste William Clark, a former high Picture pagea
ommissioner in Ollawn and later and excluslye pall it down, i
drew the highest readership.
yrehtiups
rent.
SANITY IN A
By mulcted to the limits and a wildered a male pietures antdTeb graph editorials were read 5. Knight said that, ai.hough {"regreltable" the fact that "this of the matter, printed out that i the same "ime well aware, they do ghurt schoners, cloops, to 71 per cent, of its readers here are many intiately betters, pubs, and ketches and the Sydney Morning Herald able to meet the tax but to whom it to ellar a 121424 about; by 79 per cent, and 73 tute open every channel for esa ision, The residențial qualification”” ji promising t
the perfect lug | hole. supremely simplifying the
ther task, t would be evader. Without a stem of inripra.iun. control, resentiment is hind to | deepen. Almost equally puzzling, are the provisions of Clause 12 of the BB insotar as they affee, su, poflect the paranal and' opinion.
in- county a deslikes, prisons who have not been teereita, pisjudges and sceneral or outstanding news pictures
Silent in the Colony thronghua?
trends of uplan
with
The "Manchester Guardian", addeh "I will continue to grow
hy South Africa, who was begin
t
H
DEMOCRACY
in
Chicago, Mar. 10. When he published these roning the first stage of an inqiry It is harder to remain sane in ints the whole question of Dri- a democracy than in a totalitarian Coin'c domitions service. The state, a psychiatrist said today. "Manchester Guardian" painted Statistically, the insanity, ratu that when Mr. Anthony In the United States is greater than Russin, according to Dr. as Foreign Secretary, cous- reorganisation of the diplomatic tor of the Illinois Society for
plans to be prepared for the Rudolph G. Novick, medical direc and consular service, few obser
Mental Hygiene. vers remarket that
was taken of the machinery for the representation of Britain with
self-governing dominiens.
the year before the year of as-
For tance, one type of They appealed to 89 per cent. salts in the Detroit Free Preas, sessment." Straightforward inter-
reader want to know more of men and.91 per cent, of wo. Knight sold:
1 "We present this information pretation of this particular 'cause Labs at what's happening in the men, sggests that the general prin
Editorial world, rød plugs for extra for-
carloons, which purely as a matter of public in eiple of the Hill, payment in ar į dira news, others think news were very popular
men; terest, and with the hope that it amps, is to be ignored and that popors print too much "ver
ranked just below the best read may help to clear up some of inum scores of Europeans, retro-
sed" copy.
news story in each of the too the erroneous opinions ed from repatriation leave. Clóv
wanked just below the best read about newspapers and their
content. ernment intends to demand tax.
people repara comic surveys. Lon vimally a Pay As You Earn
savicly doings, aut Hamis Doulless these things will
staff, te "rubbish," and i storlest explained when the Bill gate
I
in Legislative Council, if it & top be allowed to get that far. In the arantine, the impression increase that the official approach to "lo land Revenue" does not concern | itself with equitable distribution") į with spreading the tax evenly over å ihose who can afford to pav. -Bj seems to be concerned only with irvente as revenue, the aim bein to emelt the easy fish, and le others if they must, describe ali sige of slause that get away,
•
Sura fratatres,
Alen ako preferred odd news!
panels und hinter
BARCLAY ON BRIDGE
By Shepard Barclay "The Authority on Authorities"
SIMPLE WAY TO COUNT
end-renders, who Expert
pitals Alroogh accuratel rantine of the sit-bugths of
hold
# accoun "In a democracy," he said, "tho citizen is called upon to mako diaplay initiative, derisions. select leaders Life being whit it ik.
l, the individual's plans do not always work out right, which re- sults in ftelings of insecurity and frostration.
“No one should conclude, how
The "Manchester Guardian" ever, that it would be possible to edit- Best-rate newspaper also pointed out that there were no British costular offices in the along purely scientific lines.
The stature of a great news dominions. Britain therefore had
virtually no representatives out “The individual living in-a paper in its own community, its Mide the capitals-nly n "tiny tatmillarian state does not have
and band" reputation for accuracy
of trade commissioners, in think or plan or prove himself fair dealing, the intangibles that and these often had a bulliwick and his abilities. All thinking have seerned to it through the far larger than the British Isles and planning is done for him,
Also they were servants the The
becomes peculiar genius of many reper Board of Trade rather than the father to whom he looks for all
super-state ters, editors, and
publishers Dominions Office, although they decisions,
"Free these are the qualities that are frequently played tele quite
Weet led the diamond J, the Q forcing the K, the A takim never brought to light in atoutside their commercial' fune-{ gives freedom.
The cleared
Hons.
scientific survey."
utter He concludes with this com- Urging that immediate mant: "Nor can they, thank the than be paid to the method of an- dinlens lard, be sold over the radiopointment of stuff to
positions, the "Manchester Guar·
....
enterprise supposedly
Totalitarianism supposedly gives security. There is some doubt that either one de- vers 16 ounces to the pound of its main product.
"Freedom is a tough thing to.
their opponents, do nul use une trumps, and then South scored like breakfast foods and body dian" claimed that it was essential handle. It requiries maturity,
Het
odor cures,"
B
now, wo ara
the next trick and the 4 getting
A. ruffed by the Club lub, J, K and 10 the spade A and K. Now he led
to staff in Stuth Africa, for ex- and a great many Americans aro thing mysterius or complex the 7. Deciding, on percentage.
maple. to be nequainted with immature. Right Africans and for men appointed fretted by a sense of insecurity They follow a very simple for that the best play was to try to KING'S ENGLISH
ul. Whenever one, opponent
to Canada to speak French, Secu-stemming from inflation, uneme jelty was gɔ involved, us AIR AGREEMENT
theployment, the shows he has saune exact num-drop the with the Q, he at-
fear of another After Mr. Churchill aimotate-
tempted that and thereby
Ottawa spy trials had shown. The war, thu corvicemen's readjust- ber of cards in our suit, they
Canberra, Mar. 10. editorial concluded that atten. ed a Government decision to fore
meni to civilian life, and bad mond 16 he tossed one of hia) Dr. Herbert Evatt, Minister tion to detail in this matter was Hensing, ter the development of Basic subtract the number of cards the for, West. On his dia- English as "an auxiliary intern sirit and known from 13 three hearts. Another went on for External Affairs, and U.S.part and parcel of the premi
"Russia has
bad housing heart A, but then the Ambassador Butler today sign-ot relations between Eritum and national and administrative and how many the other op- the uage" in March, 144, the subtern the total held by one. op on the spade J.
ponent is. Then, when they spude 10 and heart 10 piled up ed an agreement whereby the the dominions. Their treatment oblem, too. But while the Rus
sian only can say in a child-like Australian Government sets up may help to shape these relations way. I want a house, the Ameri- ject vanished into a deep bi
they
Among the pouent la two suits, all
When West failed to follow Eagle Farm hirfield, Brisbane, hereafter," it said.
pointed questions the cultorial
cun, must decide how to build it seurity. It has recently made it require. Ia count ha whole
else about it. reappearance in a somewhat un, hand, is learn how many he has / Suit on the third diamond, South) as an internatlonul, airport for asked was, "Should peale be filled where to build it, and everything ]
could have known East bad American trans-Pacific com- {by'career' oficiais or by mon of
"Prychologically, there must five of the suit originally. He mercial planes.
distinction [political.
cr CX- be a nice balancy between. free- perlence?"
The Australian High Commis-dom and security." sloner, Mr. Beasley, referring to and Ruesta are tending toward Di. Novick wald both America
this palance. As American civi- isation becomes more complex, he explained, more and mora restrictions upon personal free- dom are inevitablo,'An, tha Rus-
stabilises. slan regime
itsolf.
this
expected place. The Civil Appro-in one of the, other two suits. priation Accounts reveal thar Mr. That, heklentally, counts C. K. Ogden, the inventor of this partner's hand, too. 850-word version of our mother tongue, has been paid £gooo for his copyright by the British
Council on behalf of the Crown.
Basic is now, therefore, the King's English by right of purense. ] S. 1962) Responsibility for developing this II, 764 Jasset was laid upon the Foreign D. J9. Ofer acting through the British C. 8763 Council, and its spread us an auxiliary language is supposed to be promoted by our diplomatic and commercial representatives,
S. AQ-10 3 H. X 3
D. Q 10 6 2 C. QJ 2
S. 84 [IL KQ J ·
.N WE06
S
D. AK743
8. K 7.5
I. 10 8 2
'D. 8·5
Cị A K 10 & 4 (Dealer: North East-West vulnerable.) Neeth
bld hearts, however, therefore, Australia will obtain landing with his marked strength, had rights in the United States.-- five of those at least. When he United Press. followed 'to only one club lead;}
this made it impossible for him
to have more then two spades. A Shock For Moscow
So, after the spade.. A and K. South should have known he was art of the suit and that the finesse of the 10 against the J was sure to win.
Tomorrow's Problem
S. AKQJ. GGG ". II. 8'4
by Colonial Governments and by the B.B.C. Though many doufit If a static, artificial language can ever become a living, medium uf expression, the useful possibili-1 ties of Hasic English as an inter- national tongue justifies some ex- periments in its dissemination.
It might have been "woll, for Now that thes, British, taxpayer South to pass the double of has a vested interest in the sub Diamonds to see if North want- Jest, some information as to theed to redouble, or try
·S 08712 East, South
West H. QD65 ILA
CPs 17.
Pass C. J 5
3 D
GC.
No
THE DE LA RAMA STEAMSHIP CO., INC. success attending past efforts Trumps. The latter would have
GENERAL AGENTS
↑ BOOKING OFFICE
HONG KONG OFFICE
OTEL LOBBY JORDHIRAHX. 22.
PADDER DUILDING .. Teis, 25610, Chinuse Dont. £3739
D. AK G GO
IS. 10
S
..642..
Moscow, Mar. 11. most of his delegation. He aprestretfors tend to be lifted and The British and French dele-peared in a dark, conservatively greater personal freedom is alr rations to the Moscow Foreign cut, overcoat and homburg hat-lowed. Ministers conference are causing conforming to the gineral Bus widespread eyebrow lifting among sian idea of what. the Russian -people.
diplomat, looks like. Tao British version of propor Karb for the winter wear in; the
By EDDY GILMORE
"I am convinced," Dr. Novick. the British said, "that if the "Four Free- doms" actually were translated into
-reality, they would do more! Many in the British delegation for mental health then all the accustomed to close, rationing psychiatrist, combined.
at home-also have attracted at- More than anything else, wo tention of Rusín Walters by need Ireedom of religion and the their hearty.
with reas, freedom from Tear
appetites which they attacked the generous want,
Moscow Fare offered
"If we had all thing we would by the
have freedom plus security and Said-one waiter at the hotel tower montalbreakdowns,”-er Moskva "The food kitustion (ii) - United · Press. Britain must be worse than any where in the world Judging from the way there people cat,"
TWINS, TRIPLETS, QUADS
N
H. K 102 WED 84 8 '
Boylet capital has been the causs hotels, of particular amusement. JC AQ B
Dressed In uniform brown cloth coats similar to those fun) ly worn by chauffeurs in Russia and wearing furry white hats ro-
The sensations of the Frenel zomibling those of the Caucasian
cepherders, the Britials look to delegation are the girl clerks and the Russians like something that stenographers who dath about jual Hopped off the stage of an the winter streets wearing wido Palacke, fur jackely and no, fiată. ́opera, hobic.
"Quadruplota Bany¬Husstans; aro coming to Put thờss girls together wier 118 wit contra or the city just to gut the British.delögation (mid yoo Sumpe agen) tinm.) British Foreign would havu u pořfectly costumed sirke Beers133 Einest: Bevin fortun chorus' far tho thenian? sali cone (JMITA.
sides
S...None HAJ 73 D. Q.10 0:6 2 C. K10 7:3 Įwould not be out of place. If this produced a very jensygame, Dealer North. Both
simplified language is gaining plus an extra trick it, spades vulnerable.) ground as a means of inter-con were finessed. A was, South How, hould Bouth play munication, it may he recessary should have unde game in 6-D onds after, the club a for the English themselves to work alube, but failed, becithine, he was tak the lead and the shaft learning it.
Enota tard count
Pinusalane-Angélated. From
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