1941-07-24 — Page 7

A sufficient quantity of MILK daily

necessary for the

health & energy

maintenance

DAIRY

FARM

MILK

of

is milk in its most

beneficial form:

THE

It's Fresh from the Farm. It's still Fresh when you get it.

Pasteurised.

The receptive ability of the great masses is only very limit- ed, their understanding is small; on the other hand, their forgetful- ness is great. This being so, all be effective propaganda should limited to a very few points which, in turn, should be used as slogans until even the very last man is able to imagine what is The European situation Syria. Finally he takes a viction is created of the reality of meant by such words. As 5000 as one sacrifices this basic prin- is clearing with the in- gambler's chance against a fact, of the necessity of creasing assurance that Russia hoping for a light-thing that is necessary

event in other words, that some-ciple and tries to become ver- is also satile, the effect will be fritter- Hitler cannot win the war.ning and complete suc- right.

ed away, as the masses are nei- ther able to digest the material) It is evident that Hitler's cess. He is, in fact, a mad All propaganda should be popu- offered to them nor to retain it. past successes or any dog chasing its own taillar and should adapt its intellec-Thus the effect will ho weakened THESE FACTS MAKE

*

tual level to the

►

an

future successes he may around Europe in an effort the least intelligent of those to-

perception of and finally cancelled.

**

✡

itself. Therefore, its intellectual always contained a certain fac- level must be screwed the lower,tor of credibility, since the great

obtain, when compared to win the inevitable "bat- ward whom it intends to direct In the size of the lie there is with the enormous popu-tle for Britain." lation and powers of the So the picture stands. the greater the mass of poople masses of a people may be more British Empire, the United Britain, in spite of the loss as with propaganda for carry-hearts than consciously

which one wants to attract. If corrupt in the bottom of their

ings of the masses, the more

and in-

to

States and Russia, are of of the French Army and ing on a war the object is to tentionally bad. Therefore, with local character only. Hit Fleet and the long leeway held of action, there cannot be too minds, they will more easily foll include an entire people in its the primitive simplicity of their ler himself recognises the to make up in arms pro-much caution In avoiding too victims to a great lie than fact that unless he defeats duction, has been able high spiritual assumptions. a small one, since they themselves The more modest, then, its lie sometimes in little things, but Britain at sea and in the even at her lowest ebb to scientific ballast is, and the more would certainly be too much air, he cannot hope to check Hitler at every turn. It exclusively considers the feci- ashamed of very great lles. dominate the world. That How can a final British striking will be its success. Its. The great mass of a people is is the aim of all his efforts. victory be avoided when success, moreover, is the best proof not composed of diplomats or of whether a particular piece of teachers of political law, or even His attack on Norway, his the full production of the propaganda is right or wrong, and of purely reasonable individuals invasion of Western Eur-Dominions and the United not whether it satisfies a fow who are able to pass judgment, ope. were made for the States not to speak of molars of "esthetic languishing but of childlike human beings who

monkeys; N

are as undecided as they are in- sole purpose of preparing Russia's enormous power The purpose of propaganda is clined toward doubts and uncer- the ground for the defeat of attack and resistance esting changes for tow plase propaganda admits even a glimpse not continually to produce intertainty. As soon as one's own of Britain as the prelimin- which has not yet broken masters, but to convince that of right on the other side, the ary to world domination. are thrown in against masses, however, with their iner- cause is laid. The masses are {means to convince the masses. The ground. for doubting one's - own He failed miserably to the common enemy of the tia, always need a certain time not in a position to distinguish

seas to Britain whole world? cross the s

•

before they are ready even to where the wrong of the notice a single thing, and they] ¿Continued on.Pago

7.

onomy

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