1941-07-24 — Page 23

·

THE CHINA MAIL, JULY 24, 1941

CHINA MAIL

WINDSOR HOUSE

THE NEW ERA

Commentators on world politics are all fully agreed that Japan now faces the crucial point in her his- tory and that a decision as to her future policy must soon be arrived at. Japan- ese statesmen are fully aware of the seriousness of the position and of their responsibilities. Prince Konoye, as a preliminary to unobstructed thought has by forming a new Cabinet, dropped all those, including Mr. Matsuoka, who through their past political actions or state- ments, might tend to hamper the new era about to be inaugurated. As a result, Japan finds herself! freer to-day than she has been for many months past to work out her own destiny.

C

What that new era actually includes few would venture to predict, but the Japan- ese Government now have time to consider whether they intend to follow a lost cause or to revert to Japan's former successful policy by mak- ing it possible for the peo- ple to exploit those com- mercial opportunities on which the country's pros- perity so largely depends. Much of this prosperity has disappeared during the past few years and the reason requires no seek- ing. German ideas of military power carefully because he had not suc- inculcated

during ceeded in defeating the months of steady labour British. He failed to as- are, however, not eradi- sist his ally. Italy cated by a simple stroke Abyssinia. He failed, of the pen and German through lack of the com- influence is still strong in mand of the seas, to send certain sections of the a de quate supplies The art of propaganda is ex- It is wrong to want to give community. Fortunately across the 60 miles of clusively to attack this problem propaganda the many-sidedness

so skillfully that a general con- of scientific teaching.

BLACK-OUT ENLIGHTENMENT

The Art Of Propaganda

"Mein Kampf."

of

Germany is now waging a psycho- logical war as well as a military war. That psychological war is; based in the principles of pro- paganda laid down by Adolf To whom must propaganda ap-in the fact that, understanding the Hitler in his autobiography peal? To the scientific intelli-great masses' worlds of ideas and

Below the will devote their memories only' book's most important passages to the thousandfold repetition on propaganda are published. the most simple ideas.

For the art of propaganda lies

tu

masses? It must appeal forever phychological form, the way gentsia or to the less educated feelings, it finds, by a correct and only to the masses!

the attention, and further to the

never

in a scientific training of the in- our super-clever intellects

The task of propaganda lies not heart, of the great masses. That individual, but rather in directing understand this proves only their

events, necessities, etc., the pur- the masses toward certain facts, mental inertia or their conceit.

But if one

understands the

pose being to move their import- necessity of using propaganda to

ance into The masses' field of attract the vision.

By Adolf Hitler

great masses, the following rule then results: