Beauty and You
aby PATRICIA LINDSAY.
Glamour Girl Must Possess Composite Charms
is to a
I can see where 1939 is going to right have they to demand so much be a good year for beauty editors! of one mere female?" But the truth, Everyone in the field will have a is, honeys, we just love them to de- It puts us on chance to spread herself-for men mand much of us. are demanding a composite of femi-our mettle and we turn out to be fascinating creatures nine graces before they will dub] far more "charming"! No longer is a good than we ever hoped to be! And the
of history figure, or a pretty face, or com-natural swing pelling manners singularly synon-very feminine era.
all three ymous with "glamour"
As one artist words it: "I have are required to pass the test and an idea that the most beautiful at-
of a 1939 a few more requisites are added such tribues
glamour girl as excellent posture, gorgeous hair, should be the same as men looked for style, modesty, interesting person-in years gone by. She wouldn't be I wouldn't ality and (believe it or not!) accom-a jitter bug or a snob. plishment.
even specify that she would have to We cannot be beautiful but dumb. [be young! Certainly she wouldn't be We must be beautiful and intelli-f the kind from a fine home and good
gent, amusing. cautious and graci-schools who runs around like wild.
ous!
Of course, you may ask as I do. "How do men get that way? What
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She would be her own type and dress that way and not be much influenced by crazy fashions."
That was John La Gatta, the il- lustrator, speaking, who draws those lovely creatures for, magazine covers and stories! He continued: "I look for style plus natural beauty and refinement and a capacity for understanding sympathy. Young- sters so experienced that they have nothing to look forward to don't in- terest me. Expressions of bored sophistication makes me take to my heels, and I know many men react like that."
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THE CHINA MAIL, MARCH 28, 1939
Basque Frock With Personality
ELLEN DREW has all the re- quirements for the glamour · girl class. She may well be called Miss 1939!
about feminine charm, "I prefer the less spectacular, less sophisti cated, more simple types, Also, I am looking for long hair, the longer the better, soft and long. Models- Peter Arno, whose work is fami- look feminine that way. Clothes liar to many, gets very emphatic would have to be definitely feminine.
Daisy Brand
BUTTER
Made in the great continent 'down under" from the produce of one of the world's finest dairy herds pure, creamy, golden. what better than Daisy Brand for goodness and food value?
Daisy Brand
The Dairy FarmA&Cs a
Innocence is very attractive, if you find it in a young face.", His glam- our girl would be a brunette between 17 and 22, weight 120-which al- lows for curves!
••
Other artists had their opinions but you see what the specifications are! Men are thoroughly fed up with blase manners and harsh ex- teriors, hard make-up and false sophistication. The key to the situation is this: Let your feminine self be expressed. Be just as sympathetic, maternal, pretty and,
This design is so young and new and debonair that you'll feel gay as a spring jonquil when you put it on. And how tiny-waisted and char- ming you'll look, with the upped [shoulders, the fitted basque and the.
rippling, circular skirt. There's a sort of swing spirit about this frock that will endcar it to your heart. You'll make it up now to wear un- der your spring coat and have it in two versions in cotton. The bas- que
silhouette deserves such em- phasis in your wardrobe plans.
Young business women will ap- preciate the good lines and simplicity of this dress, and have it at once for their workaday wardrobe in sheer wool. Sheer wool, by the way, is well on its way to becoming a year-round fabric.
11703 B
dependent as your heart desires. voice alluring, your face animated.. Discover your type and stick to it-Be enthusiastic in your living and do not be influenced by a friend's--if you are natural in your man- taste or the extreme in fashion ifner, you will not have to worry they do not flatter you. Keep your about pleasing men! You will be a. figure trim but softly curved. Your 1939 Glamour Girl!
$1.25 per lb.
THE DAIRY FARM, ICE & COLD
STORAGE CO. LTD.
PURE FOOD SPECIA
YOU CANNOT AFFORD TO DISREGARD
The China Mail
WHEN PLACING YOUR ADVERTISING
"EARLIEST WITH THE LATEST
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