1938-10-01 — Page 8

Page

Page

MUTT AND JEFF

WAITER, WHO ARE

WELLER IM NOT

YOU SEE, WE GET MOST OF OUR COOKED FUND FROM THE COOKING SCHOOL NEXT DOOR-

THOSE GIRLS? WHY:|| SUPPOSED TO TELL

ARE THEY STARING

AT MELIKE

YOU SIR,BUT--

8-27

R

AND IF YOU GET

By BUD FISHER

12 YOU EẮT.

MEAL

TRAVEL BY\K, L, M.

FOR

LUXURY & SPEED THREE SERVICES

WEEKLY

DEP TUE:THUR:SAT. Hatavia at 10.80 a.m. Singapore at 3.00 p.m. DEP: WED: FRI: SUN. Benang at 880 am. Bangkokat 12.45 p.m.

Special Through Fares Reduction for Gov't 1OMöials & Officers.

KLM

ROYAL DUTCH AIR LINES AGENTS: JAVA CHINA JAPAN LINE YORK BUILDING, CHATER ROAD. Phone 28015 (Passage Dept.)

THE KAILAN MINING ADMINISTRATION Prices per metric ton delivered, as follows:-

Peak District

Bowen Road & Lower Levels

Kowloon

Repulse Bay

Pokfulum

Shek-O & Stanley

$31.00

29.00

28.00 *32.00

31.00

32.00

Clients are hereby informed that deliveries

of Household Coal can only be made if cheque or

cash for the supply is sent with the order.

DODWELL & CO., LTD.

Agents.

行可用耐油漆牌駝駱

PAINTS, ENAMELS,

VARNISHES & SPRAY LACQUERS

DURABLE & ECONOMICAL

MANUFACTURE OF HEY","

THE NATIONAL LACQUER & PAINT PRODUCTS CO., LTD.

KING'S ROAD, HONG KONG,

患有油漆

TEL: 316012.

1

THE DAILY SHORT STORY

SLOGAN

WHEN Bill Williams went into busi~ ness for himself manufacturing oll-devices for gas engines, he decided that first of all he must devise some sort of slogan, — a catchy phrase that would look well on the tattom of ad. vertisements and letterheads.

Al Gliddar

who was Bill's best friend. and had invested some money in the business, heartily endorsed the idea..

"That's a splendid plan, Bill," he said. "It's something you need to at- tract attention to your product. Let's think up something driginal."

2.

And so they set their brains to work, constructing one phrase after another and discarding them. A week later Al was called out of town on business.

"It's no use, Bill" he said wearily, "you'll have to call in an expert. You and I haven't an ounce of originality. And this slogan has got to be original, something that will catch the eye and arouse curiosity.”

Al-departed for a fortnight's stay in a near-by city and Bill again set to work with pencil and paper. He had his own ideas about 'economy, and call- ing in an expert to devise a simple lit

(enterprising young business man, has devised a slogan for his dil can indus- try, which has set the town agog. Otem Cum Dig Tatum!' is the brain- teaser. Come on, Bill; why this sus- pense? ·Let us in on the secret.”

It was at this point that Al Gliddon returned from his business trip.

"For heaven's sake," Bill," he cried, "what kind of a slogan do you call that? Why, there isn't a person who's been able to translate it."

Bill grinned. "Oh, you've heard about it, too?”

****Heard about it! Of course I have. "Who hasn't? Every newspaper in the

country is handing their readers laugh by making a joke of it!” :

.. a

"Good!" Bill declared. "That means my idea was a success! And I didn't need an expert to do it, either.'

"Success! What do you mean suc- cess? Didn't I just tell you that no one has been able to decipher your hieroglyphics ?"

Bill shrugged. “What difference does that make? The purpose of a slogan is to attract attention to our products. And that's just what my slogan did. Why, orders have been pouring in here by the bagful. More people are using

By Richard Hill Wilkinson

tle slogan wasn't one of them.

A few days later Bill had his new letterheads printed, and neatly typed across the bottom of each sheet were the words, Otem Oum Dig Tatum." The same curious phrase appeared on overy: page of his now catalogue. He had several neat cardboard, signs print ed' and hung them in conspicuous places- Fabout his shop.

No one knew what the words meant and-Bul wouldn't let them in on his secret, save to explain that it was his nrm's slogan. Bull, Jr., 14 years old, copied the words and carried them to mis tight school principal, with a re- quest that that individual translate the Blogan into-Buglich. -The principal was willing," but "his" Latin text book only revealed two of the words, and Consequently the translation didn't amount to. much.

Miss Kline, Bul's secretary, was quite sure the phrase was 'a' combination of ! 9. several 'dinerent languages, but she ad- mitted being unable to locate more

than two of them.

'Six days following the posting of his

slogan Bill received a fairly large or

der from a customerj^and erlosed in the same envelope! Was note which read: "Would you be kind enough to ⠀ send us the translation of yourtalo- gan? There seems to be a difference of opinion, here regarding its mean- inge

K.Bill chuckled and wrote back that in view of the fact hellied as yet been too

busy to obtain a copyright he didn't. feel at barty to reveal the slogan's meaning. ArtESA

Several other requests for an inter- pretation of the words arrived within...... the next week, to all of which Billisent Yetmillar replies: Shop employees car- fred Home copier of the pluse land. Hlaboriously dried tořiŋpusale sout ! the meaning. But no one reached a satin- Factory answer. The thing was a rid- die the solving "óf which became

A vocal nicheventi per Trærðberum short Inguib and. aww it a dront page. l'box. †The squib read: "Bill"Williams, ður

Williams' ollers than we could solicit in a year of hard salesmanship. And it's all due to 'Otem Cum Dig Tatum'."

Aloyed his friend suspiciously. "Bill," he remarked slowly, "I think you've put over a fast one. Tell me, just what does Otem Cum Dig Tatum really mean?”

Bill shrugged and regarded Al in mock gravity.

You've guessed it, Al. I've no more idea what "Otem Cum Dig Tatum' means than you. It just popped into my mind and I used it." He grinned broadly. "I've been scared to death that someone would discover that it really did mean something."

(Copyright, 1938, By The Associated Newspapers).

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