1938-08-29 — Page 10

Life Begins at 8:01

Burnett's

Celebrated

LONDON

DRY

GIN

starts you off right

A. S. WATSON & Cu 14.

THE CHINA MAIL, AUGUST 29, 1988.

The China Mail

Ninety-Third Year of Publication SA Wyndham Street, Hong Kong. Telephone 20022- London Office:

·

countries, however, the popular- ity of women police is increas- ingly strong. And in Europe there are more.than 1,000 mighty women of the law. Whatever the reasons for the present Parisian ban, it is doubtful that the democratic "City of the Lily" All communications intended for

will permanently forbid its wo- publication should be addressed to work and juvenile cases, fields to men to assist in crime preventive the Editor, and be accompanied by which they bring peculiar talents, the Writer's Name and Address, and do possess "everything that's not necessarily for insertion but as

7, Garrick Street, London, WC.2. Notice To Contributors.

a guarantee of good faith.

Subscription Rates.

·

3 Months

6 Months

One Year

•

H.K.$ 9.00

H.K.$18.00

H.K.$36.00

Postage Abroad Extra

excellent."

It Pays

In his presidential address to the recent International Adver- tising Convention at Glasgow,

Hong Kong, Monday, August 29, 1938. Lord Southwood of Fernhurst re-

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...

marked: "I sometimes think that the real value of advertising is not so much that it helps to make the mass-production mach- It is related of the famous ine our servant as that it pre- actor, Sir Henry Irving, that he

vents it from.. becoming our mas- once went into a post office

fer"... in Britain to buy a penny stamp, in the not so distant past it seem- A penetrating comment; but and, on the assistant's produc- ing a large sheet of stamps, Irved likely that advertising, in ing pointed solemnly to the mid-accomplishing this, would only dle of it, and said: "I'll have other. Not only did it bestride be ousting one tyranny by an-

Sole Agents:—A. S. WATSON & CO., LTD. that one, please.'

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а

He may not have intended the our world, as it does now, like a joke to convey a lesson, but it Colossus, but it badgered, and did; for it emphasised the fact even on occasions bullied, with a that, although it holds a mono-sensitive feelings of the public. ruthless unconcern for the more poly, the post office stands in nearly the same relation to It paid little homage to aesthe- customer as an ordinary store. tics; and its method was that of That is to say, the same amenit-

Humpty Dumpty- ies, the same consideration for his comfort, his feelings, should But the ecitizen, be extended to him in the form- er that he gets in. the latter.

But it was long before the and as a consequence partly of British post office took the lesson his attitude, there has been to heart: it remained gloomy, great change for the better in the

......

I said it very loud and clear; I went and shouted in his ear.

he was very stiff and proud, He said "You needn't shout so

loud!"

a

unattractive, and devoid of the chairs and tables that would have

character of advertising. added so much to the comfort.comparison, tactful and decorous To-day, the best of it is, by and have facilitated the business, in its approach; it is allied with of its clientele; post office nihs were crosses hard to be borne: natural beauty; and though it is art, and often·· ́deferential to pencils wore chains of office, but knew not how to make their beyond it to do good by stealth, mark; and against all innovation it is learning to make a virtue of in these matters the Royal Mail ostentation, and dan sometimes was proof.

transform even a hoarding into an amenity. v.

The last few years, however, have seen a great improvement;

and in a speech, which he made Dirt and Noise recently, Sir Walter Womersley,

Assistant Postmaster General, Two subjects of great interest drew attention to this with par-are dealt with in the annual re- donable pride. He pointed out port of the Building Research that a

"Brighter Post Office" Board-dirt on the outer walls of campaign has resulted in com-buildings in smoky towns and the fortably furnished offices, sup- passage of sound between adjoin- plied with pleasant inquiry bur- ing houses. Experiments in the eaus, and that even the pens removal of the sooty coating from may reasonably be described now masonry have been rewarded by as "de luxe." Need we say that the discovery of a simple process Hong Kong has still to experience which does not harm fine sculp- the thrill of a duty well done.

#

The Policewoman's Lot

an

ture and delicate surfaces. It consists in subjecting the stone to a fine spray of water for hour or two, after which only a The Law is the true embodiment light brushing is necessary. Two Of everything that's excellent It has no kind of fault or flaw,

old buildings in London, one fac- And I, my Lords, embody the Law.ed with Portland stone and one So sang Gilbert and Sullivan's with Bath stone, have been suc- Lord Chancellor. But Paris has cessfully cleaned by the Office of decreed that its women may no Works by the use of this method.. longer simulate the bobby who No chemical was used and no with "uplifted. hand" is found hard scrubbing was applied. The "conducting the orchestral section of the report dealing Strand."

. A year's experiment with sound transmission from one has come to an end, according house to its neighbour is, un to report, and Parisian police- fortunately, much less satisfac- women are being retired to cleri- tory. The wireless loudspeaker cal work sans uniform,

is the chief offender to-day. The

1.

That masculine Paris wished usual nine-inch party wall, as to retain for its own exclusive many people have discovered wear the nattiness of the gend-for themselves, is easily pene- arme's uniform is a suspicion trated by their neighbour's, recep- only feminists might whisper. tion of the broadcast programmes, Actually the policewomen have and the Research Board has to been retired because les Parisiens confess that the difficulties of refused to recognise the strength dealing with this problem are so of a womanly arm of the

serious that it is more profitable OutalderFrance, dys

attention to the careful England, and the Sonidinavi

any

of future buildings.